We are already in the era of Smart Machines. Today, you will find at least twice or thrice the number of machines around you as compared to humans if not more. For every need or want, there is either an existing machine or one getting developed. We have reached a stage that today, a machine asks you questions and verifies whether you are a human or not. That is the technology advancement we are talking about which is only bound to grow further. Innovation is giving new, increasingly inventive approaches & subsequently empowering us to keep up with the world moving at such a brisk pace.
Are machines smarter than human beings? Can they outrun humans and be all-sufficient?
Machines will be smarter every passing minute. They will be at par or even surpass the human abilities in specific tasks. But a generic AI, an all-sufficient, superpower AI is still a work of fiction and will be for the foreseeable future.
So what is that one thing that the science world is betting on so heavily? It’s not hard to guess with all the buzz around us, it’s ‘Artificial Intelligence’. Artificial Intelligence (AI) has taken the world by storm and if you feel that everyone in the tech-business has a primary focus and plans to leverage its powers in its coming roadmap, you aren’t wrong.
Today, with the help of Virtual assistants, Smart speakers & Robots, a human speaks with the machines and gets the work done. But this has gone a step ahead with Internet of Things (IoT) where a machine talks to another machine and gets the work done. Artificial intelligence (AI) is at the heart of Internet of Things (IoT), Smart Homes which further exceeds to Smart cities. Facial Recognition & Speech Rcognition have become basic features in all the smartphones of today.
You talk to any marketer around the globe, and invariably he’ll end up going gaga about AI impacting and challenging the marketing techniques every day. By effectively leveraging the power of artificial intelligence (AI) and machine learning (ML), marketers can establish an accurate and reliable predictive foundation for multi-channel engagement based on historical customer behaviour, actions, and inactions. Intelligent human intervention will help ‘martechers’ recognize and appropriately harness the hidden patterns and trends facilitated by this technology.
Think of a day in the near future, when your marketing team can only focus on strategizing marketing objectives (KPIs and goals) and the AI-powered machine can do the entire operation of campaign creation, journey orchestration, execution and then re-learn for better campaign optimization.
As per Gartner, 40% of I&O teams will use AI-augmented automation in large enterprises, resulting in higher IT productivity by 2023.
The areas where AI will have a huge impact in the next 5 years are in Augmented Intelligence, Chatbots, AI-powered chips, Automated ML, AI governance and Intelligent Apps (via data driven insights & guided recommendations). For the Martech companies, enhancing the Customer experience via Personalization & Hyper-personalization with AI at its core is the present and the way forward.
We at Netcore, certainly feel the need to continually develop great solutions that are in line with the latest technology and to deliver it in quick time to the end-users. We believe in our 4R philosophy- “Right Person should get the Right Content at the Right Time through the Right Channel” and work vigorously to achieve this.
‘Raman’ is our AI/ML engine; designed to bring the power of Artificial Intelligence (AI), & Machine Learning (ML) to the capabilities of Netcore’s offerings. Our marketing automation stack, Smartech is AI-powered cross-channel marketing automation and analytics suite that helps brand and enterprises create hyper-personalised customer experiences. Our CPaaS model, Pepipost helps in improving the email delivery throughput (delivery in less than 5 seconds) with better ‘primary’ inboxing rates. The AI-powered inboxing gives a big boost to the overall campaign performance.
Artificial Intelligence (AI) is here and is here to stay for long; impacting every sector. Artificial Intelligence (AI) gives us the opportunity to leverage its maximum capabilities in technologically enhancing everything we do today. Moving ahead, all the repetitive and rule-based tasks will be effectively taken care by an AI-powered machine and it will be a human’s mind working on the strategical implementation of things. We should not be afraid of the machines becoming better than humans. We should look at it as the era where the smartest humans do the unimaginable with the help of machines that he himself has created.