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The CEO Views > Blog > Magazine > ENTREPRENEUR VIEWS > SPLICE SOFTWARE:Customer Engagement Is the Key to Business Success
ENTREPRENEUR VIEWS

SPLICE SOFTWARE:Customer Engagement Is the Key to Business Success

The CEO Views
Last updated: 2024/02/28 at 12:34 AM
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SPLICE SOFTWARE
SPLICE SOFTWARE

SPLICE Software is continually innovating and upgrading its solutions and services to help organizations deal with the communication traffic created by the current crisis and give their customers a better experience.

Customer experience is the most important aspect of a successful business. It’s about being there when your customer needs you and offering a seamless experience for your customers – powered by the right communications. Since  2006, SPLICE Software has been enabling companies to communicate with customers in whatever channel they want: text, chat, email, phone, or voice-first. Leveraging the communication benefits offered by cloud technology and implementing them in the best possible way, SPLICE Software enables your organization to increase online and offline traffic, and sales – all while building better, longer-lasting relationships with your customers.

SPLICE Software uses big and small date to create seamless communication experiences. These experiences contain multiple opportunities to capture opt-ins which plays a huge role in digital marketing success. “We recognized that there was a tremendous opportunity to collect opt-in and ask customers for their permission, throughout the customer journey,” says Tara Kelly, President, and CEO, SPLICE Software. This helps build customer trust and makes the relationship with your customer strong right at the roots. Knowing that customers would opt-in and opt-out as it suited them best, the company has also built an app called LeaderBoard™, which allows organizations to track and gamify the collection of cross-organizational opt-in and opt-out. Moreover, users who select to opt-in for your messages are genuinely interested in your services. Therefore, capturing more opt-ins means you have a list of engaged individuals that can be marketed to with greater success.

The Opt-in Management platform enables marketing professionals to track metrics like what percentage of the customer database opted-in for emails, calls, texts, or newsletters. This helps organizations measure what matters, allowing them to further develop their communication system and get real business results. The company’s consent management platform makes sure that organizations obey consumer privacy and express consent before starting a communication. This enables organizations to deploy a customer-centric approach by communicating with their customers only when and how they want. Moreover, the consent management platform helps manage opt-ins and opt-outs, as well as managing customer preferences even through minor conversations. With such actionable reports, you can easily enhance your communications.

In addition to their Opt-in Management platform, SPLICE Software creates automated communication workflows to help businesses automate regular communications such as policy updates, appointment reminders, appointment confirmations, and more. Using customer data to analyze customer behavior helps organizations generate automated communications and send them on time, freeing businesses from spending resources on repetitive tasks. It’s a completely integrated system that allows organizations to leverage the best of technologically driven customer communications without having to deal with the technical hassle of connecting multiple systems.

“As things are changing at a rapid speed with the outbreak of COVID-19, communication is the key to hold on to that customer relationship that you have built over years and to maintain your brand reputation as things quickly move even more digital,” adds Tara. Therefore, SPLICE Software is continually innovating and upgrading its solutions and services to help organizations deal with the communication traffic created by the current crisis and give their customers a better experience. Currently, SPLICE Software is aiding companies from different industries to overcome customer communication challenges generated by the social distancing norms. With programs like RetailFastPass™ and Automated workflows, many reputed brands’ are choosing SPLICE Software as their technology partner.

“We recognized that there was a tremendous opportunity to collect opt-in and ask customers for their permission, throughout the customer journey,”

Since its inception in 2006, SPLICE Software has proven its success by driving industry-leading reach and unparalleled communication results in industries including retail, insurance, finance, healthcare, and non-profit. The company is always looking out for opportunities to enhance your customer experience and create world-class customer engagement. With SPLICE Software’s experienced team and their skills to manage communication tools to offer unique custom solutions along with powerful technology, your business will witness a soaring success.

The CEO Views September 14, 2020
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