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The CEO Views > Blog > Magazine > ENTREPRENEUR VIEWS > RIF TRUST: Leading Residency and Citizenship Advisory in the Middle East and Africa
ENTREPRENEUR VIEWS

RIF TRUST: Leading Residency and Citizenship Advisory in the Middle East and Africa

CEO
Last updated: 2022/04/26 at 7:12 AM
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Founded in the financial heart of Dubai, RIF Trust is a leading international Residency and Citizenship by Investment advisory firm. Almost a decade ago, Mimoun Assraoui, RIF Trust’s Founder and CEO, after working with different international banks, sovereign wealth funds, and family offices throughout the Middle East and Africa left the banking world in 2013 to set up RIF Trust. The inspiration came from seeing the growing demand amongst high-net-worth individuals and investors in the Middle East and Africa seek- ing second citizenship or residency. RIF Trust was founded to address this demand for citizenship and residency by investment solutions in what is now a booming industry. In 2015, David Regueiro joined as RIF Trust’s COO and through hard work and perseverance, the company was built from two people in the UAE to the largest global investment migration advisory in the Middle East and Africa with over 90 staff spread over 21 global offices.

RIF Trust is one of the 50 Innovative companies with an incredible journey that has a few notable milestones that helped it establish its brand in the investment migration industry. In early 2018, RIF Trust received the award from the Prime Minister of St Kitts and Nevis for the most files submitted during the Hurricane Relief Fund. In late 2018, RIF Trust became a global company merging with Latitude Consultancy bringing two forward-thinking and like-minded organizations together with a reach of 21 offices worldwide to date. In 2020, RIF Trust CEO, Mimoun Assraoui, was nominated to be the Trade Commissioner for Vanuatu in the UAE by the new Vanuatu Government. Most recently, in 2022, RIF Trust was appointed the Investment Migration Council’s Regional Representative Office for the Middle East in the UAE, due to their outstanding scale, reputation, and resources in the region.

Despite RIF Trust’s growth as a company, the team has never forgotten its entrepreneurial mentality. The team continues to work hard each day to improve its service to ensure its leadership position and stay ahead of the competitors. RIF Trust has a clientcentric approach and takes care of each of the clients with utmost care. Due to this extra care, a lot of business comes from past client referrals or positive word of mouth. Due to the global presence of RIF Trust and size, it offers over 20 different programme options for clients, ensuring that they have a wide range of solutions to choose from in the Caribbean, Europe, and North America. Following the merger with Latitude Consultancy in 2018, RIF Trust is guided by a diverse board of directors who are pioneers in its industry with a combined 100 years of experience in both building and offering citizenship and residency by investment programmes.

As frontrunners for innovation and technology in the investment migration industry, RIF Trust has developed innovative in-house tools to benefit its clients and agents. In 2020, RIF Trust launched the “Country Access Tool” (CAT) to assist clients and agents easily determine all unique visa-free countries of a particular Citizenship by Investment (CBI) country, such as St Kitts and Nevis, versus another CBI country, such as Grenada. Last year, the company expanded its offering by launching the “Programme Estimate Tool” (PET) to better assist RCBI agents and partners in rapidly generating quotes for potential clients. This year, RIF Trust is continuing to focus on innovative tools that will help revolutionize the industry with a “work smarter, not harder” approach. Watch this space for its next market innovation.

RIF Trust’s growth is fueled by the primary objective to be the leader of its industry and a firm that acts as a magnet for talented people who want to join a family of dedicated and like-minded members. RIF Trust is lucky to have on its Board among some of the most respected pioneers and veterans in the investment migration industry, including Eric Major, Mimoun Assraoui, David Regueiro, Christopher Willis, Jon Green, and Ryan Darmanin. RIF Trust is a global company with an entrepreneurial culture committed to continually improving to better understand the lives of each of its clients every day. Given the competitive landscape of its industry, the team is always quickly adapting and anticipating the social, political, and economic factors that could disrupt it’s business and service. RIF Trust treats its employees, clients, and partners like family. The company has a high rate of retention and client referrals and endeavors to build a strong bond with each of its stakeholders.

The investment migration business requires complete transparency. RCBI firms must be able to provide clients with all the correct information and uphold excellent communication with clients in order to effectively assist them in making the right decisions for themselves and their families. With the advent of COVID, RIF Trust had to adapt from face-to-face meetings to Zoom meetings, seminars to webinars, and worked closely with governments to digitize as much of the application and payments process as much as possible. Moreover, the RIF Trust Marketing team is constantly creating more educational content in various languages on each of the programmes to give clients more information on a wide range of platforms like YouTube, Instagram, and Tik Tok. As a group, RIF Trust has emerged stronger from the COVID crisis and has ambitious expansion plans set for this year. RIF Trust will continue to expand its international network, which is already 100 staff and 22 offices strong, with an emphasis on new markets in Africa, Asia, and the CIS countries.

RIF Trust’s goal is to become the international leader of the investment migration industry, and with its current growth rate, it seems to be very achievable. In an interview with Investment Migration Insider (imidaily.com), CEO Mimoun A. Assraoui said, “Our goal is to become the international leader of our industry and, with our current growth rate, we think we can achieve that status in very short order. We want to keep developing and winning mandates in our three market segments: B2C, B2B, and Government Advisory. We like to surround ourselves with like-minded colleagues and partners that help push our industry forward and bring innovative solutions to our esteemed clients.”

RIF Trust and Latitude Group Group’s team of specialists offer leading insight and expertise for investors who are looking to gain residency or citizenship privileges by making an important economic contribution in a designated country.

Download your free 2022 Residency and Citizenship guide here: https://pr.riftrust.com/hello-freedom

Our clients expect the world, we deliver it. Say hello to freedom!

                             www.riftrust.com

CEO April 10, 2022
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