Sustainability has become an increasingly important issue for businesses in a wide range of niches in recent years. It’s become a value that clients are more and more concerned with, and in many industries, it’s become a core element of ESG (environment, social and governance) strategies. That being said, it can be a little trickier working out how to actually apply sustainability concepts in the real world – here’s how you can incorporate them into your exhibition stand design.
Materials
One of the most obvious areas in which you can integrate sustainability is in your choice of materials. If you’re using a company such as Focal Exhibitions to design and create your stands, you can have a chat with them about potential options. In general, you might want to think about using wood that’s FSC certified, recycled metals, and trying to keep plastic use to a minimum. If it fits with your aesthetic and brand image, you could even try to integrate some pre-used materials!
Keep it high-quality
An important consideration when thinking about sustainability is how long an item will last. It’s far better to make a high-quality exhibition stand that’ll last you for years to come, than to have something that needs replacing every few months. This might mean using slightly more expensive materials, or using a premium designer to help you make something sturdy.
Use screens, not prints
You’ll likely want to create slightly different graphics for each trade show you attend. Instead of printing things off every single time, you could consider displaying important information on digital screens that can be reused for multiple events in the future. This can also help to ensure that the stand stays engaging and slightly more interactive, rather than just having the same posters on the walls for the whole event.
Keep it simple
You can often significantly cut down on the amount of material needed to produce your stand by keeping the design relatively simple. If you’re in an exhibition centre, you probably don’t need a ceiling, and likewise, you might not need a floor. Have a chat with the team that is designing your stand for you, and see if there are any areas in which they might be able to cut down a little.
Green transportation
Finally, you can also consider how you can decrease the emissions associated with transporting your exhibition stand around the country. Electric vans are becoming increasingly common, as are hybrid options. This will likely have a significant impact, especially if your business has to travel around a lot throughout the year. Sustainable transport solutions also tend to work out cheaper in the long run, which is another good reason to go with them.
These few ideas will hopefully have provided you with some pointers on where to look. Incorporating sustainability into your exhibition stand design can be achieved in a number of ways, depending on where you want to focus. From sustainable materials to eco-friendly transport, you’ve got a lot of options.
