When you come up with an idea for a new app, it’s tempting to dive right in and start building. But before you commit time and resources to your startup, there are some important factors that need to be considered. Do people want the app? Will they use it? Is the problem worth solving? How will you get users once you launch? And more importantly: what does it take to develop successful app-from research, design, development, testing, and marketing. Here are some important factors you should take into consideration when developing an app for your startup!
The First Impression
Design matters! When users first see your app, it’s important that they are impressed and intrigued. The design of your app should be sleek and modern, and the interface should be easy to use. If users can’t figure out how to use your app, they’re not going to stick around for long! If you already have a few projects under your belt, you may consider for your next animation project to step it up a notch and maybe even create a new design, something that will leave a great impact. The first impression a user gets is sometimes even more important than what solution the app offers.
The Solution
Your app needs to solve a problem that’s worth solving. When users download your app, they should feel like they’re getting something valuable in return. If your app doesn’t provide any real value, users will quickly lose interest. Do some market research to find out what problems people are struggling with and see if you can come up with a solution. Your app should be easy to use and helpful-not just another distraction clogging up people’s phones!
In essence, this is probably what your whole startup is about, and the first app you develop should be about that. If, for example, you and your company have a great passion for mountain climbing, then developing an app that offers climbing routes and detailed information for climbers all over the world would be the perfect app to start with.
Research
Before you start developing your app, it’s important to do some research. Find out what similar apps are already out there and see what you can do to improve upon them. See what features users like and don’t like, and figure out what your app can offer that’s unique.
This is very important as the existence of a similar app on the market means you will have a harder time getting people to download yours unless of course, it has some major benefits over the one already available.
Before starting with design work or development, you should make sure that your idea is worth investing your time and money into by conducting research. This will determine whether or not your app is something that users are interested in before wasting valuable resources.
Testing the App
Testing your app is really important before you decide to launch it. How else will you be able to determine how users interact with your app? You should also consider testing your app on a smaller scale (with family and friends) before launching it to the public. This way, you’ll find out whether or not your app is worth pursuing and what needs to be improved upon.
When testing it’s best to assume a best and worst-case scenario – that the app will be used by total “noobs” and that someone with a lot of experience will also be using it. A good app has to be able to appeal to both groups and be useful to them. In practice, this means that you have to have a clear understanding of what your goals are and how users will interact with the app.
Client Outreach and Marketing
Your app will be pretty useless if it doesn’t have any users. Before launching your app, you should try and find out as much as you can about potential clients and how they interact with apps. When is the best time to release your app? How does it work with other apps? How do people determine what phone to purchase? What makes a good smartphone powerful enough for everyday use?
Once you’ve finished developing app for your startup, it’s important not to let go of marketing efforts! There are different ways to market your product-use social media platforms like Facebook, Twitter, Instagram, or Pinterest. Advertise on popular websites that are related to your topic or business idea. You should also focus on reaching out to investors who might be interested.
The success of your app depends on how well you understand the needs of potential users. Do they want a simple web application or something more immersive? Will it be used with other apps in an ecosystem, or will it stand alone? How does your idea for this startup solve their problem and what are some important factors to consider when developing an app for your startup that can help you answer these questions? If you are able to answer these questions you will be able to make a great app!
