Are you indirectly hurting your brand, and is this unbeknownst to you? You might feel that you’re giving your 100% while marketing and branding, but your customer may think differently! In these provocative days of renowned YouTube vloggers and social media influencers, branding has become an essential facet of modern life.
As your brand is that important, it’s how people perceive you, see potential in you, and decide if they are willing to buy your brand products or simply ignore you! However, various elements of life are there, which could shatter it and impede it from being a positive element of your brand.
So, what are those things which can spoil your brand? Let’s check out the 7 worst things!
1. Using a Sketchy Brand Name
One of the most crucial Branding Mistakes we often see is using imprecise brand names. Alas, various brand builders opt for brand names that they think are cool. But the name isn’t aligned with the characteristics of the products. The business marketplace is demanding, where you can’t afford to be dicey, cute, or ultra-modern!
Your potential and existing customers are always in a hurry, and if they don’t find your brand name suitable, they will quickly hop on to your competitor’s site. However, always remember that your brand name must be identical to the logo, which will strengthen it in the mind and memory of your customers.
2. Not Having an SSL Certificate
Don’t have an SSL certificate on your business website? 46% of website visitors leave your site and brand right away! A “Not Secure” sign won’t cost your customer; instead, it turns off the audience and users to purchase your brand. Those websites which do not have an SSL certificate are believed to be a scam, dodgy, or a site that has been hacked. So, your branding gets hurt without an SSL certificate, which is one of the biggest Branding Mistakes. This “Not Secure” warning is scary because your customer’s details are not safe. Also, the devices are vulnerable as they remain on your site.
However, with a legit SSL certificate installed, the web traffic of your visitors is encrypted while they are using your site. It implies you get complete protection from data thieves. An SSL affects branding in several ways! Install SSL certificate from reputed certificate authorities (CA). One of the reputed SSL CA and its certificate is Comodo SSL Certificate. All certificates from Comodo offers strong encryption that will not let hackers to sniff your data.
It helps boost your search ranking as Google wants to retain its stature by ensuring the website users’ access to its search results is secure and protected. In addition, trust is a vital factor to consider in branding.
Therefore, an SSL certificate goes a long way in affirming trust and making your website a safer place to visit.
3. Creating Low-Quality Content
Let’s face that content is king! Consumers want to stay connected with your brand with the quality of the content generated. If you can’t produce insanely high-quality content for your brand, your target customers will switch.
Also, it maximizes the possibility of being disguised behind numerous pages of search engine results. The best search engine, Google, has become more tenacious to reduce the ranking of the brands with lower-quality content. So, it may damage your brand financially.
But while crafting high-quality content, your brand becomes an alluring resource for consumers. Therefore, you must avoid publishing irrelevant, keyword-stuffed, and duplicate content, which can scare the readers away.
4. Revealing Something Extra Innovative, which No One Understands
In this era of cutting-edge technology, some technological advancements are so difficult for the customers to fathom. But the entrepreneurs, you must be making a perceivable product. Therefore, you shouldn’t be highly ingenious while presenting your product that your consumers can’t understand your offering.
In case it’s a modern tweak of an existing product, highlight it in the light of how this one is more exemplary than its previous form. Therefore, you must restrain yourself from making this branding mistake of presenting something more creative, which is not understandable.
5. Targeting the Wrong Target Audience
The target audience is your ideal customer for whom you’ve created your product. These are the people who will quickly determine the solution your brand is offering for their pain points. Naturally, therefore, it raises various questions, which are:
What’s their problem?
What’s their gender?
What’s their age?
Where do they love to hang out?
What’s their preference in terms of a product?
What makes them buy your product?
How will you flaunt your branding activities to grab their attention?
Trying to sell your product to the wrong group of the target audience is one of the pricey Branding Mistakes.
It is another branding mistake we see, which usually includes:
- Changing graphic design is the ultimate solution. The brand makers don’t focus on the real reasons for lower revenue; instead, they catchphrase and change the brand name and logo, which they think are the reasons for the lack of traction in the online and offline marketplace.
- Thinking “it’s time for a change,” because years have been passed with that outdated design. Those business people consider new is always better.
Therefore, rebranding is the biggest mistake, so you should believe in expansion, not revolution!
7. Not Transparently Elaborating on the Advantages of Your Product
Brand 101 illustrates the amenities of using your service, not the traditional features, as everybody is reluctant to skim the features. Although it’s common for the new business owners to discuss the services they’re able to perform or what advantages their product can provide to the customers. But if they don’t notice any major benefits, which can eliminate their pain points, they are unlikely to purchase your product.
In a nutshell, these are the worst 7 Branding Mistakes you must steer clear of! But various brand builders simply undervalue these mistakes, which provide a wrong impression of their brand value.
So, what else do you commonly notice the brand makers doing, which breaks their brands? Kindly let us know by commenting below! Also, if you like this article, don’t forget to share and subscribe to us to stay tuned for more articles.