Anytime there are broadcasts of American football games, the audience is daily flooded with adverts of various online sports betting companies such as DraftKings, FanDuel, BetMGM, and WynnBET. These Ads, with endorsers like; Jamie Foxx, Ben Affleck, Martin Lawrence amongst others have become as recurrent as the game itself, calling on the viewers to get busy betting over the internet while sitting at home. Global crisis has boosted the demands for online sports betting and casinos and it is still rapidly rising. GeoComply Solutions has the key role in this growth by applying the geolocation technology for legally accepting bets, and processing 58.2 million transactions within the NFL’s opening weekend of the 2021 season. It seems to show a shift in activity into new markets has been ramped up, as pointed out by GeoComply’s Lindsay Slader that consumers always love to gamble legally on aspects like sports betting.
The availability of sports betting and online casino sites has opened a spark among the government and casino tycoons who want to venture into the market of iGaming. Due to a growing number of states’ approval of legal sports betting, the industry is expected to grow rapidly and will complete an estimated of $ 127.4 billion in 2027. At the core of this expansion is cloud computing and its ability to facilitate easy, anytime-anywhere, gambling platforms. The players are given ample chances to have entertainment, interact socially, possibly make good money and the most important aspect of freedom; secure, anonymous, and fast transactions. It appears the industry insiders and participants are positioning themselves well for the future growth as all the key stakeholders place their bet on the opportunities that the cloud-based gambling solutions bring to the table.
What exactly is cloud gaming and how does it function?
Cloud gaming is taking a new dimension in that it changes how users interact with online games through the ability of remote being owned by the cloud providers. This makes it possible for members of the group to play the games without the assistance of high end gaming consoles or graphics cards. This means the road to having much better graphics and frame rates for games is already here, providing stability in terms of internet connectivity, making an incredible range of games accessible to the public even with a subpar PC. According to tech columnist Matthew Ball, cloud gaming entails moving all computation and rendering jobs to a server elsewhere while users get access to structures that they cannot host. Such evolution not only optimizes the gaming process but also opens the gate of fine quality gaming to a number of individuals and hence accelerates the process of optimization of, making more individuals join the digital gaming arena.
Services such as Shadow Cloud Gaming and Google Stadia introduce a new paradigm for gamers to have remote access to powerful gaming hardware. These services provide games as content running on servers in distant data centers and provide the result to the user in real time just like how videos from Netflix or YouTube are received. Unlike conventional gaming which requires the players to purchase costly consoles or PCs, cloud gaming takes care of game enhancements and equipment, thus enabling players to play seamlessly without having to spend on costly upgrades. Besides, it contributes the advantage of removing the payment factor that diminishes the probability of the game’s alternate success while also making the experience smooth and seamless since servers respond to player actions almost instantaneously. Stadia’s director of games Jack Buser mentioned that this approach allows a radical and innovative change in the gaming industry that the old-console system cannot offer.
The Future of Gambling Lies in Cloud Computing
The gambling industry is fast shifting online with iGaming expected to be the biggest earner in the future as highlighted by MGM Resorts CEO Bill Hornbuckle who expects it to contribute to two-thirds of the industry’s revenue in the near future. Unlike physical casinos which face problems such as very high maintenance costs and which are required to constantly change the traditional themed slot games, online platforms make it easy to change games and formats. This is made possible through cloud computing since it relieves pressure on the internal databases so that casinos are in a position to manage the scaling needs during the busy seasons. It does not only streamline operations, but also prepares the industry to reap on the vast business opportunities therein apparent in online gaming, thus guaranteeing the sector a prosperous future in the new age.
Cloud services are gradually becoming the foundation and driving force of gambling business through the provision of IT support for the Internet and, specifically, mobile based betting services. It safeguard players’ data, hence providing them with personalized and safe gaming environments. In physical casinos, the possibilities of in-play betting are improved by cloud computing, allowing bettors to place bets while an event is ongoing and with the updated information and data analysis. This capability enables the Casinos to set the betting lines promptly and has the ability to handle large customer information neatly. As the gambling industry moves towards digitalization, cloud technology also becomes an essential component in transitioning from the feel of a neon-lit hall to the digital environment of a computer and smartphone screens to promote a new generation of gaming.
