Millennials’ perception of design and aesthetics has been changing, and people these days are more focused on the kind of interiors they have at their house. Designing spaces in the virtual domain with far-flung designers grow easier and more appealing as visualization software improves communication capabilities.
Interior design services, which were once largely reserved for the wealthy, are gradually becoming more accessible to virtually everyone, owing to a slew of internet businesses that are now setting a trend that will boost the industry in the years ahead. Susan Semmelmann Interiors is one such organization that is trying to cater to the increasing demand for superior interior designs.
The company’s primary objective from the time of building the business has been to maintain loyalty, relationship, and connection within the team.
Susan Semmelmann, CEO of Susan Semmelmann Interiors, was with the CEOViews team sharing their story on building a brand that people trust their future with.
Story of inception
The brand Susan Semmelmann Interiors was launched in March of 2019. Susan brought 23 years of experience in design and construction to the table. Armed with her expertise and a crystal-clear vision, she stepped out in faith to begin her new venture with no clients and a handful of employees willing to join the journey. Their numbers quickly increased, and fast-forward to the current time, they need to hire more key staff to manage the growing client list. They have grown leaps and bounds in three short years, with 70 projects currently in the works. The beginning for them has been humbling.
Also, Susan went on to quote, “It’s been a steep learning curve, but exciting and worth every minute. ‘The Spirit of Living is in the Giving’ is not simply a catchphrase for my business; it is the very foundation of what we do – I live and work to give back to those around me. It’s in my DNA and the DNA of my team. Because of this, our work is always a passion project, and that conveys beautifully to our clients when they see how invested we are to make their dreams a reality”.
She believes that the quality of life lies in how one chooses to see it. It’s all about perspective. Difficulties are guaranteed, and when they come, they reveal character. It’s so crucial to safeguard integrity no matter what comes on the way, and it’s worth guarding, something I know is a precious gift. This has helped her create a brand and gain recognition as the most influential company of the year 2022.
Adapting to the trends in the industry
Commenting on the recent trends that are developing in the industry and how they are employing them for their benefit, Susan said, “Cutting-edge technology is always vital to the construction and design process, and we employ a multitude of tools for planning, visualization, and completion of projects.
They have two CAD designers constantly working to create custom spaces and products for their clients, an architect utilizing innovative software programs. This helps them to continuously give their clients unique and industry-leading products and designs for their homes”.
Factors influencing growth
Susan Semmelmann Interiors has been a turnkey design firm that focuses on delivering excellence. They can walk the clients from construction through completion soup to nuts. They provide many levels of custom consultation and design options and hundreds of top-quality vendor lines offering art, décor, and furnishings. With an eye on supply chain issues, they are focused on diversifying product access and availability to cover clients’ needs, including opening their own furniture manufacturing facility!
They also custom design and manufacture their own lines of bedding and drapery. These things have helped Susan Semmelmann Interiors deliver consistent results to their clients, set a name for themselves, and get an edge over others. These factors have fuelled the company’s growth from the start and are set to create a history.
Focus on customer success
The company’s primary objective from the time of building the business has been to maintain loyalty, relationship, and connection within the team. If the focus remains on the importance of core values, the work will always reflect a high level of excellence, which ultimately results in a trusted brand.
Their team operates with one goal in mind; to make each client know they are the most valu- able part of the process. Susan Semmelmann Interiors is 100% invested in making clients’ dreams a reality. They are being trusted with their hearts’ desire for their homes. For Susan, an honor to be part of that process, and she doesn’t take it lightly. They partner with each client by bringing resources, expertise, energy, and excitement to the table to build something beautiful!
Roadmap for the future
When asked about their plans for the future, Susan replied saying, “When this journey began, I was initially nervous about taking on 2,500 square feet of office space, wondering if I would be able to sustain it. Now, Susan Semmelmann Interiors has a 10,000 square foot building on Vickery Boulevard, and we have recently moved in. We are beyond excited! The Vickery location will house our firm offices as well as our Fort Worth Design Studio. The concept is to open these resources to the public, in addition to online availability through our manufacturer, and give other designers more options to offer their clients”.