By turning products (things) into connected devices, business value shifts from the products themselves to the data collected and services delivered through those devices. As IoT solutions scale across operator wireless networks, the need to complement device control with intelligent network insights and analytics is critical to IoT solutions. Simetric is one such company that enables organizations to couple device management, applications, and connectivity for greater control and insights into performance as their business evolves.
With the global IoT market scaling into billions of cellular connections and the next horizon of needs-driven heavily by 5G, companies will need an IoT platform that is highly extensible and analytical for them to evolve their businesses with these technology advancements. Simetric’s comprehensive ability to unify connectivity and device management is quickly being positioned at the forefront of modern IoT efforts. This positions them to take advantage of 5G. With Simetric’s IoT Single Pane of Glass SaaS solution, one can integrate with their existing systems, both in device control and operator connectivity, enabling instant provisioning, rate optimization, anomaly detection, and process automation, driving increased profitability regardless of carrier or platform and in real-time.
Introduction
Simetric is the next-generation insight and management platform for the IoT ecosystem in a single pane. Flexible, dynamic, scalable quickly configure Simetric to support various unique business needs.
Allen Boone, CEO & Co-founder and his team recognized an underlying need in the IoT industry in 2017. They identified a lack of fundamental support and expertise in IoT cellular connectivity management. The importance of Simetric’s original vision was their customer. They created a new platform that encompassed a unified management pane that was established for a company of any size and any type to centrally manage all connectivity needs. The company started developing in 2018 and looked broader at what the next phase of IoT could become. This was to unify connectivity and device performance to enable companies to not only unify non-conforming IoT platforms but also move IoT business process execution to the device effortlessly across all the operators’ IoT platforms.
Simetric is one such company that enables organizations to couple device management, applications, and connectivity for greater control and insights into performance as their business evolves.
Challenges that they are addressing
The difficulties they face in providing services are due to the increased complexity and growth of managing IoT and Edge devices, legacy deployments, and the number of disparate carrier platforms they are attempting to manage. All of these are creating a lack of command at the edge, no business control, dead/non-responsive end points, insecure devices, limited to no visibility, limited to no automation or optimization that is driving more cost into the business and limiting growth. Nowadays, customers are managing this manually with headcount, spreadsheets, internally built systems that can’t scale and post-cycle ‘insights’ where they find out about issues when they receive their bill, driving thousands to millions of dollars of unnecessary cost and waste – both in terms of dollars and internal resources.
With the global IoT market scaling into billions of cellular connections and the next horizon of needs driven heavily by 5G, companies will need an IoT platform that is highly extensible and analytical for them to evolve their businesses with these technology advancements. Across the billions of IoT intelligent edge devices, there are billions of IoT cellular devices that have no operational standard. The 2-3 billion IoT devices in service today will grow to 7B by 2025. Simetric addresses not only the lack of a standardised management pane for those devices, but also enriches their productivity with a customer workflow that operates globally across disparate MNOs and MVNOs. They empower an edge-first digitization strategy for any customer.
Simetric addresses the urgent need for advanced IoT connected device management that can enable businesses to manage all their IoT instances across operators. Simetric enables customers and partners to take advantage of IoT deployments across multiple cellular networks.
Where they stand out
They have built an infinitely scalable platform that is as ubiquitous as the public cloud. The Simetric platform is also designed to not only provide immediate time to value, routinely 5–10:1 for every dollar spent on Simetric but also be sustainable for predictable monthly management. They not only drive waste out of existing IoT operations but also provide the necessary forward guidance to scale them with financial confidence. They are selective about who they partner with to ensure that Simetric’s commitment to customers and customer service are aligned. They welcome those conversations.
Simetric is a horizontal solution from an IoT connected device use case perspective. They have enterprise customers that span from connected transportation to utilities to energy, etc. and have partnerships that range from well-known MNOs and MVNOs who leverage the platform for both internal uses and to sell through to their customers. On that note, they also have global system integrators and IoT-focused partners who white label the Simetric platform or integrate the capabilities through APIaaS into their own platforms.
Future ahead
In the first wave of the IoT, it was all about automation. In today’s world, as IoT devices scale in deployment across numerous operators’ wireless networks, the need to complement device control with analytics and actionable insights becomes critical to executing IoT successfully.
Soon, the market will hear that Simetric has brought another major element of edge networking into its platform, offering customers even more unified efficiencies on top of better policy and orchestration control for their IoT devices. The interest in this expanded scope has been extremely well received as they vetted it with partners and enterprises.
