Marketing is the most important function in any growing business. Any entrepreneur looking to succeed needs to harness the power of digital marketing. But many business owners don’t understand whether their marketing is producing tangible results. At Iconic Digital their scientific and innovative approach combines marketing attribution modelling with award winning customer service to guarantee results.
Iconic Digital is a performance digital marketing agency based in London that aims to achieve tangible results for clients by managing all aspects of their digital strategy. Using technical innovations, their Attribution Model & Amplify Platform have created unparalleled results in the industry.
The CEO Views is pleased to recognize Iconic Digital as the Digital Marketing Agency of the Year 2023. We sat with Steve Pailthorpe, CEO of Iconic Digital to gain insights into their business journey.
Story Of Inception
Iconic Digital was established in 2012 by the founder and CEO, Steve Pailthorpe when he was sparked to pioneer a new type of digital agency. He broke the mould in the industry by guaranteeing 3:1 return on investment (ROI) for clients – something that no competitor oered at that time. The company quickly grew off the back of this exceptional performance for clients.
With a mission to ‘Transform lives through business growth,’ the company today guarantees clients an astonishing profit for every pound spent on marketing.
Journey Through The Decade
From humble beginnings to being recognised as a global digital marketing agency, Iconic Digital has embarked on an incredible journey, fuelled by an unwavering determination to succeed.
Speaking about their phenomenal journey, CEO Steve Pailthorpe said, “From the leafy suburbs of Surrey in 2012 to our current head oce o Adam Street in Central London, we have come a long way and have been able to create some brilliant transformations for our clients over the decade.”
Through an unflinching dedication to incorporating Artificial Intelligence (AI) technology and marketing technology, the company became IBM’s first ‘UK Futurist’ in 2017 and continue to be their number 1 partner in the UK in 2023. In 2021 they were named “Best British Business” by the Daily Telegraph and have recently been featured by Gartner as leaders within the digital marketing world. Steve attributes the success to the skills and hard work of the fabulous team.
Unique systems are all part of building the strong relationships that have governed Iconic Digital’s journey as the leading digital agency in London, giving them a competitive edge and the freedom to deliver results with passion to clients.
Wide Range Of Services
Using the latest digital marketing strategies, Iconic Digital combines a range of marketing channels to turbo-charge online results. The team manages all their clients’ digital marketing activities including Search Engine Optimisation, Paid Advertising, Social Media, Content and Marketing Automation. This drives more trac to the company’s website and ultimately creates more valuable opportunities.
The team of digital marketing specialists provides a “done-for-you” marketing service to support client’s growing business. They work with owner/founders and Sales Directors to tailor lead generation strategies and achieve tangible results. Also available is a consultative service for marketing teams and enterprises.
ICONIC DIGITAL is a performance digital marketing agency based in London that aims to achieve tangible results for clients by managing all aspects of their digital strategy.
Customer Experience Strategy
Iconic Digital brings creativity and passion together with a scientifically proven model to fuel clients’ business growth. Speaking about their approach towards delivering distinct value and experience to clients, Steve shared, “Key to our customer service is our investment in brilliant technology such as our Amplify social service, the UK’s first active dashboard and integrating CRM / ERP to track customer engagement.
We have also pioneered a technology that alerts us if we have not spoken to a client in a week, and to make sure we act on client feedback quickly and eectively. We have developed technology to record and monitor client interactions, from voice recordings to email. Our customer service is evidenced through 75 x 5-star reviews on Google MyBusiness and Trustpilot. For a B2B company which doesn’t sell any product, this is exemplary!”
Technological Advancement
Iconic Digital’s approach to remain at the forefront of digital marketing is based on continuous innovation and investment in technology, while their team development and elite performance builds outstanding long-term client loyalty.
One of the most significant impacts in the field of technology has been the rise of artificial intelligence (AI) and machine learning. New tools from tech giants such as Google give predictions about key user behaviours, and how likely a user-group is to buy from a website. Insights like this fold back into the decisions and the strategies the company develop for their clients, so they can supercharge the returns on marketing spend and launch wildly profitable campaigns.
In 2022, the company developed a state-of-the-art ‘Marketing Attribution Model’ – which has won several industry awards for innovation. It is this combination of cutting-edge technology like AI, coupled with their own proprietary tools that has enabled Iconic Digital to become London’s leading digital agency.
Innovation Game
“Ideas Factory” is Iconic Digital’s epicentre for innovation and research. They have fostered a collaborative learning environment where the team shares, plans and implements innovative ideas that drive performance. This process includes learnings from University journals, customer experience feedback as well as practical refinements to the core technical products. Every marketer in the business has a voice, which ensures that collaboration, education and innovation are at the centre of their thinking.
For their clients, Iconic Digital employs sophisticated techniques to track online behaviour and monitor which marketing channels are producing the best sales. By identifying these trends within target demographics, they are able to remarket to these groups through paid advertising, email marketing, and more.
Adding Value to Business
Iconic Digital uses a combination of R&D and technical advancements to drive innovation within the sector. Through combined research with esteemed institutions like University College London, the University of Surrey and the wider marketing community, they assess emerging trends to look for automation and systemisation, which could better the technical products.
By mapping and modelling these changes, the team systemises and automates the technology to work to their advantage and gain tangible returns for their clients.
Road Ahead
Iconic Digital has spent a decade pioneering a scientific and innovative approach to digital marketing to net growing businesses phenomenal results. The company continues to outperform its competitors in the performance marketing sector with a guaranteed return on investment for each client, every time.
CEO Steve Pailthorpe says, “The more we grow, the more we can give, and that is something which our clients, team and partners all align with. Get in touch with our team of consultants and see what we can do for your business today!”
