In the ever–changing digital landscape, where digital transformation is no longer a choice but imperative to business, adapting to the evolving trends is paramount to the success of organizations. Navigating the intricacies of digital transformation however requires right technical expertise, skills, resources, and correct guidance.
Among the pioneers leading this charge is Atypical Global, a trailblazer in providing custom–tailor digital transformations to clients that allow them to better differentiate, compete and succeed in their business.
Atypical Global, Inc. (“Atypical“) was stemmed from al growing need of organizations for a one stop shop for digital and marketing technology services in a global way. The mission was to provide a comprehensive digital solutions platform that leverages cutting–edge technology and data to optimize marketing strategies, enhance customer connections, and drive success for clients worldwide. With a strong global presence and a forward–looking perspective, Atypical Global stands out for its relentless commitment to growth and innovation not only to transform the digital landscape but also to position itself as the preferred partner for Chief Marketing Officers and Chief Digital Officers globally, providing relevant solutions today and for the years to come.
The CEO Views is pleased to have a conversation with Tejune Kang, CEO of Atypical Global to gain a better understanding of the company and its success story.
Please take us through the inspiring story of Atypical Global.
Atypical’s journey began in the heart of New York where we set out as a digital technology firm specializing in customized website solutions. As we witnessed the rapid shifts in marketing technology, we evolved, embracing a broader spectrum of services that now includes social, SEO, SEM, data analytics, customer journey mapping, CRO, and true reports that demonstrate ROI.
Today, we are a global digital services powerhouse with offices in multiple countries and a diverse team of talented professionals. Our growth has been driven by a strong commitment to innovation, a client–centric approach, and a collaborative working culture that fosters creativity and efficiency. As we continue to expand globally, we remain committed to providing exceptional services that help our clients thrive in the fast–paced digital realm.
Can you explicate in brief about the various types of services that the company provides?
Atypical offers a comprehensive suite of services designed to enhance digital marketing strategies and customer experiences, driving revenue growth and market leadership. Our services cover CMS/WCM implementation (Adobe Experience Manager, Magnolia CMS), e–commerce (Adobe Commerce, hybris, vTex), content strategy, CRO, data analytics, online reputation management, paid media, SEO, and staff augmentation.
We excel in CDP and data analytics, and as an SAP partner in Latin America, we provide specialized SAP enterprise solutions. Our recent acquisition of a HubSpot platinum partner agency enhances our healthcare–focused digital. marketing services. Our adaptability and tailored solutions. drive our success in dynamic industries, making us the preferred choice for clients navigating the evolving digital landscape.
Today, we are a global digital services powerhouse with offices in multiple countries and a diverse team of talented professionals.
The business landscape is highly competitive today. What approaches and strategies do you follow to help clients compete and succeed in the long run?
Atypical helps companies build connections with their customers through data–driven insights and strategic communications. We deeply understand our target audience and the customer journey, which allow us to craft personalized messaging and experiences that resonate on an emotional level. Hyper–personalization tactics like personalized email campaigns and targeted social media ads enable clients to establish trust and loyalty, leading to increased engagement and revenue.
How does Atypical invests in technology to adapt to the changing needs of clients?
In navigating the fast–paced evolution of digital technologies, Atypical prioritizes staying at the forefront of innovation while deeply embedding a client–centric philosophy in everything we do. By marrying continuous innovation with a keen focus on client outcomes, we ensure our offerings remain relevant and impactful, addressing the changing needs of our clients with agility and precision.
How do you maintain your competitive advantage?
We leverage data analytics, Al, and other innovative tools for a unique marketing approach, allowing us to gain deep insights into customer behaviour and develop highly personalized campaigns that truly connect with target audiences. Our global presence and diverse team of experts enable us to understand various markets and cultural nuances and to address distinct needs of our clients worldwide. This fusion of technology, global reach, and commitment to innovation makes us the ideal partner for companies looking to build lasting connections and achieve their marketing goals.
What are your future plans and goals for your business?
Atypical aims to redefine the industry benchmarks and become the premier global partner for CMOS and CDOS. Our roadmap involves global acquisitions, strategic partnerships, and a focus on both global and localized. solutions. We are dedicated to adopting emerging technologies and fostering a culture of innovation. We envision sustained growth, outpacing competitors and establishing our leadership in the digital domain in the next five years. This strategic direction is not just about expansion but also about influencing the industry and setting new standards for excellence and innovation.
Do you have any piece of advice for the young and emerging entrepreneurs who are about to embark on their business journey?
I would like to emphasize the importance of three key principles. Firstly, embrace change the business landscape is ever–evolving, and being adaptable and innovative in the face of change will set you apart. Secondly, prioritize your customers – understanding their needs and cultivating strong relationships will not only foster loyalty but also fuel your growth. Lastly, persist relentlessly–unwavering dedication and determination are. often the keys to achieving long–term success in the entrepreneurial world.
