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The CEO Views > Blog > Industry > Gaming > Patrick Mahomes: From Touchdowns to Tech Deals in the Heart of Missouri
Gaming

Patrick Mahomes: From Touchdowns to Tech Deals in the Heart of Missouri

The CEO Views
Last updated: 2026/01/16 at 12:50 PM
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Patrick Mahomes From Touchdowns to Tech Deals in the Heart of Missouri

Patrick Mahomes is more than just the face of the Kansas City Chiefs. While his dominance on the field continues to carve a historic NFL legacy, his impact off the field is quickly becoming just as legendary. Backed by a monumental $503 million contract that secures his place in Kansas City through 2031, Mahomes has diversified his influence across sports, food, and entrepreneurship. 

From investing in the Kansas City Royals to co-founding a booming coffee brand, Mahomes is building a dynasty that extends far beyond football. 

$503 Million Deal Through 2031

Patrick Mahomes’ $503 million contract with the Kansas City Chiefs is the richest in NFL history. Signed in 2020, the 10-year extension set a new precedent for franchise loyalty and long-term investment. It solidified Mahomes’ role as the heartbeat of Kansas City, both on and off the field. 

With incentives and guarantees baked in, the deal reflects both the Chiefs’ confidence in Mahomes and his commitment to delivering championships. The contract not only changed the financial landscape of the league, it provided Mahomes with the capital to begin expanding his business ventures throughout Missouri.

Just like Mahomes executes with precision, Missouri fans can get in on the action through DraftKings Missouri, bringing smart plays to everyday sports experiences.

Stake in the Kansas City Royals

In 2020, Mahomes became a minority owner of the Kansas City Royals, making him one of the youngest athletes to hold ownership in a Major League Baseball team. The decision was more than symbolic.

Mahomes, who grew up around professional baseball as the son of former MLB pitcher Pat Mahomes, understands the culture and operations of the sport. His involvement is a commitment to the long-term growth of sports in Kansas City, with direct engagement in business decisions, branding, and local community initiatives.

Co-Owner of the KC Current

Mahomes further solidified his presence in Kansas City’s sports ecosystem by becoming a co-owner of the Kansas City Current, the city’s National Women’s Soccer League team. This move marked a powerful endorsement of women’s professional sports, with Mahomes actively promoting equal visibility and investment. 

His wife, Brittany Mahomes, is also a co-owner, and together they are pushing for innovation, resources, and success for the franchise. Their involvement led to the development of a new stadium for the Current, the first soccer-specific stadium built exclusively for a women’s team.

Launch of Throne Sport Coffee

In 2023, Mahomes introduced Throne Sport Coffee, a high-performance beverage brand designed for athletes and fitness-conscious consumers. With flavors formulated to support hydration, energy, and recovery, the brand quickly gained traction in Missouri and beyond. Mahomes is not just a celebrity face. He is actively involved in product development and marketing strategy. 

The coffee line reflects his own regimen and goals: performance, quality, and excellence. Throne Sport Coffee also aligns with Mahomes’ long-term vision of creating health-focused brands tied to sports culture.

Bringing Whataburger to Missouri

Mahomes’ Texas roots inspired him to bring Whataburger to Missouri, combining nostalgia with business savvy. As part of a franchise group, he helped open the first Whataburger location in the Kansas City area in 2021. Since then, multiple stores have launched, with more in the pipeline. 

Mahomes’ connection to the brand runs deep. He famously mentioned missing Whataburger after moving to Missouri. Now, fans in Kansas City can enjoy the taste of the South, thanks to Mahomes’ commitment to giving back and investing in the city he calls home.

Business Strategy Beyond the Game

Mahomes is not just collecting assets. He is creating a business blueprint. Each investment is carefully timed, rooted in personal experience, and built for longevity. Whether it is sports ownership, product branding, or regional business expansion, Mahomes’ off-field playbook is as strategic as his NFL one. 

He surrounds himself with experienced advisors, invests in scalable ventures, and focuses on businesses that resonate with his values. His brand is rapidly becoming synonymous with smart, sustainable entrepreneurship in Missouri.

Loyalty to Kansas City

Despite his global fame, Mahomes remains deeply rooted in Kansas City. His philanthropic efforts through the “15 and the Mahomies Foundation” reflect his personal dedication to uplifting youth through education, health, and wellness initiatives.

The foundation has funded programs across Missouri, further anchoring Mahomes’ relationship with the region. His investments are not just financial. They are emotional, cultural, and civic. This loyalty is reciprocated by fans and businesses, who now view Mahomes as one of the city’s most influential figures, both in sports and in business.

The Power Couple Effect

Together, Patrick and Brittany Mahomes are rewriting what modern sports power couples look like. Brittany’s background in soccer and fitness complements Mahomes’ football career and business ambitions. Their combined ownership of the KC Current is a bold move, promoting equity and opportunity in sports leadership. 

Brittany also runs her own fitness company and is active in promoting wellness and women’s empowerment. The synergy between their ventures creates a well-rounded business presence that impacts multiple industries, from athletics to wellness to real estate.

Mahomes and the Future of Athlete Entrepreneurs

Mahomes belongs to a new generation of athletes who understand that influence does not end when the game does. His career is setting a new template for how stars can shape their cities, leverage their fame, and build enduring wealth. With a decade left on his contract, Mahomes has plenty of time to keep growing his empire. What separates him is foresight. He is not waiting until retirement to build his legacy. He is doing it in parallel, with intention and clarity. His diversified portfolio is a case study in athlete entrepreneurship done right.

A City and a Star, Rising Together

Kansas City has changed dramatically since Patrick Mahomes entered the NFL. From Super Bowl wins to revitalized neighborhoods and growing business districts, the city is evolving in tandem with its star quarterback. Mahomes’ influence is woven into the city’s cultural, economic, and civic identity. 

Whether it is new coffee shops bearing his brand, soccer fields funded through his foundation, or roaring crowds at Whataburger openings, Mahomes is helping shape what Kansas City will look like in the next decade. It is a rare, dynamic relationship between a city and its franchise player, built on more than touchdowns.

The economic ripple effects of Mahomes’ presence are measurable. Property values around the KC Current’s stadium site have increased, drawing investors and developers eager to contribute to a city on the rise. Restaurants, merchandise stores, and pop-up events tied to Mahomes’ brand generate consistent foot traffic, particularly on game days. His backing of local businesses provides them with instant credibility and a surge in customer interest. 

The visibility he brings to Kansas City rivals that of entire sports franchises, amplifying tourism, media coverage, and corporate sponsorship opportunities.

Mahomes’ partnerships create jobs, boost municipal revenue, and reinforce Kansas City’s identity as a sports and innovation hub. When he signs a deal or launches a new venture, the local economy feels it. That kind of reach is rare in any city, let alone one in the Midwest. His alignment with Kansas City goes beyond business calculations; it reflects a belief that this city can lead nationally in more than just football. 

Mahomes is not building a temporary empire. He is investing in Kansas City as his long-term base, a place where wins happen both on the field and across the community. That vision is already reshaping the city’s trajectory in real, lasting ways.

The CEO Views January 16, 2026
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