Radio Frequency Identification (RFID) technology is now a buzzing name across industries, from retail to healthcare. With the rapid adaptation of RFID, business operations have witnessed radical transformations. PROINSA Proyectos Inteligentes S.A. was established with the inspiration to build a company that has disrupted the technology market by applying an obscure technology in the Central American territory of Costa Rica and was massively applicable and beneficial to companies.
This is how PROINSA was born to pioneer RFID technology in helping businesses execute repetitive tasks with agility. As The CEO Views recognizes the outstanding achievements of the company as one of the “Most Innovative Companies to Watch 2025,” we take great pleasure in sharing the incredible journey of the company on our platform.
Recalling the Genesis of PROINSA
PROINSA embarked on its entrepreneurial journey, focusing on serving not only the Costa Rica region but also the entire Central America. Soon after starting the company, CEO Allan Rojas realized its potential and propelled it to expand its system globally by embracing scalability. Over time, PROINSA observed that many companies are still relying on human resources intensively and executing their processes manually. This inspired the company to unleash the power of technology, helping companies work more efficiently.
A Journey to Cherish
PROINSA’s journey has been an uphill battle. It was challenging for the business to introduce a new technology to the market as it often faces resistance to change. Among all, one of the biggest challenges was people’s lack of belief in the technology, affecting its adaptability at the outset. Another notable challenge was to take the product out of the domestic market and expand globally.
As PROINSA continued to navigate the international market, another challenge came its way: the need to be in constant training. It is a tough task to know how the international market is evolving around that technology, so it requires constant learning.
In this context, Allan Rojas pointed out, “Our staff should always be on the edge, always trained with the latest technology.” However, team PROINSA took these challenges with great gratitude and unlocked continued growth.
Presently, it has evolved to deliver solutions that apply RFID technology to different business processes. The wide assortments of its solutions include asset control systems, systems for logistics processes, inventory, product traceability processes, personnel control, and many more.
Disrupting the Tech Market
Leveraging the potential of RFID technology, PROINSA has significantly disrupted the Central American market, making the company the first in the region to bring the technology into action. It is the first firm that taught how this technology is applied and launched commercially profitable systems. At the outset, these systems were fundamentally client-server systems. However, over time, PROINSA transitioned from the on-premise version to the cloud version through continuous learning and transformation.
Crafting A Cost-Effective Solution
Technology expenses have been a major challenge for the company, especially for the Latin American region. In response, PROINSA came up with SaaS (Software, services, and hardware) options for its clients. This has kept the monthly fees low and established an acceptable business model by allowing customers to pay a single monthly fee for almost every service through long-term contracts.
Unlocking a Competitive Edge
PROINSA’s competitiveness is based on continuous research, new product launches, new product version releases, and more technology incorporations, such as GPS, into its solutions. Its quest for a competitive edge propelled the company to integrate a mix of technologies into systems and a mix of implementations suitable for its customers, be it in the cloud or on Proinsa servers. The flexible weights of PROINSA’s solutions are highly adaptable to the changing technological world and consumer needs, making it stand out from the rest of tech-solution providers.
Key Achievements
PROINSA has been on a roll sweeping up success since its inception. Here are some of its remarkable achievements:
- A monthly growth of the customer portfolio
- The retention rate is close to 90%, with existing customers acquiring more products
- New licensing of current products
While talking about the achievements, Allan mentioned, “That could not be achieved if we did not maintain applying new technology to current products and that constant investigation of what is on the market to apply it to what if we had run out of that research without that development.”
Aspiring to Have a Bright Future
Envisioning a promising future of RFID in all markets globally, Allan also looks forward to a brighter future for PROINSA. It can be seen how RFID is penetrating new and old services on all levels, from the final customer to the industries, banking processes, and more. As visible in the statistics, RFID label sales have grown exponentially over the years, permeating all sectors.
Observing the present scenario, Allan believes PROINSA’s position in the medium term, 2 or 3 years, will be of a leader company. It will be recognized for its sales, systems, the quality of its staff, and beyond, establishing itself as the best tech company in the region.
Key to Success
Allan, while offering advice for emerging entrepreneurs, has said that there is no single key to success. Constancy is the key for entrepreneurs; if they fall, they have to get up. Finding a technology with a lot of protection but barely in diapers can make their path to entrepreneurship less torturous. Bagging that technology first in the market can give a company a competitive window, making it hard to reach.
