In today’s rapidly evolving technological landscape, IT consulting and staffing solutions play a crucial role in helping businesses leverage the latest innovations to remain competitive and efficient. These services provide expert guidance on technology strategy, implementation, and optimization, enabling organizations to navigate complex IT challenges effectively.
Additionally, IT staffing solutions ensure access to skilled professionals with specialized expertise, augmenting internal teams and filling critical skill gaps. Fortuna excels in providing comprehensive IT consulting and staffing solutions, offering tailored strategies and top–tier talent to meet the unique needs of each client. Through Fortuna’s expertise and resources, businesses can streamline their IT operations, drive innovation, and achieve sustainable growth in an increasingly digital world.
Fortuna is an IT consulting and staffing company that focuses on making a positive impact on its employees and the communities it serves. Since the company’s establishment, it has prioritized the input and well–being of its employees in its company’s growth and expansion. Recently, the company underwent a complete rebranding process after experiencing three distinct brand identities over the past eight years. Fortuna’s approach has always been to first define its purpose and values, and then create a brand identity based on that foundation, rather than simply following trends in design.
Fortuna is fully remote with 300+ employees across six countries in various time zones. However, ensuring alignment and consistency within a remote team is a challenge. “Staying updated on emerging technologies like Al is crucial to avoid falling behind. By staying informed and connected, the company can leverage these advancements to stay ahead of the competition,” said Seth Waters, CMO of Fortuna.
To develop a new brand, Fortuna began by analyzing the current market and asking themself important questions. Who is our target audience? How do we position ourselves? What are the needs of our target audience? What challenges do they face? By seeking answers and conducting a thorough market analysis, Fortuna gains insights into the surroundings and how they compare to their competitors on a brand level. This knowledge helps Fortuna generate relevant ideas that resonate with their target audience. With this understanding, the company can then create a brand that effectively engages their audience while staying true to their mission, purpose, and values.
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Fortuna is utilizing content marketing to establish thought leadership in maintaining consistency in publication. They have two weekly newsletters that focus on different areas of their core services, allowing them to position themselves as experts. It is crucial to maintain this expert positioning in the eyes of their audience. Fortuna continuously creates thought leadership content and releases it through weekly newsletters to an audience of over 5000 people. Additionally, they produce video and audio. content to further position their executives and leadership team as experts in the marketplace. In a crowded content space, it is essential for them to actively engage and carve out a niche for themselves. The company also seeks partnerships with key players in order to leverage their brand and expand their reach as a brand expert.
To ensure success as the Fortuna brand expands, Seth Waters says that the company must stay updated on market trends. Being aware of these changes will help them stay ahead and adapt to the evolving landscape.
With the rise of Al and new technologies, how marketers engage with consumers is rapidly changing. Fortuna is trying its best to anticipate these shifts and prepare in advance. Fortuna is diversifying its team’s skills and talents. In this fast–changing environment, as Seth Waters says, businesses are supposed to be agile and use their resources wisely.
Meet Seth Waters, CMO: Marketing Leader in Al and Business Consulting
Seth Waters is an experienced marketing professional passionate about helping businesses and organizations succeed with effective marketing campaigns. He specializes in Al, digital transformation, content creation, and leadership to assist clients in reaching their marketing objectives and achieving tangible results. He currently holds the position of Chief Marketing Officer at Fortuna, a certified DVBE, VBE, and HUBZone company offering business management consulting services. Additionally, he serves as the Vice President of Communications at AAA.ai (North America), a global organization advocating for responsible Al practices. In these roles, he leads various departments and is responsible for developing and implementing comprehensive marketing strategies that emphasize transparency, innovation, and global cooperation in the Al sector. Seth also utilizes his expertise in influencer marketing, strategic partnerships, and public speaking engagements to establish and maintain important relationships with stakeholders, policymakers, and industry influencers.
