Modern advertising and marketing services propel brands to success in today’s dynamic landscape. By leveraging advanced techniques and platforms, these services enhance a company’s visibility, target specific audiences, and provide invaluable data–driven performance and insights. They facilitate streamlined customer experiences, enable multichannel marketing, and ensure adaptability to emerging consumer and technological trends. Moreover, modern marketing services offer measurable ROI, allowing marketers to track the effectiveness of their campaigns. and refine strategies for optimal results. In this digital age, these services are pivotal in shaping a brand’s identity, connecting with consumers, and driving growth
LocalFactor was established in 2021 by Evan Rutchik, Founder & CEO, during the height of the global pandemic. The company embodies the principles of modern marketing services by focusing on the untapped potential of “locality.” Going beyond traditional local marketing methods, LocalFactor employs a sophisticated data strategy designed to move brands away from legacy ID–based audience targeting.
With a scalable, cookieless audience approach, they introduce a new layer of optimization, driving performance and insights across all channels. Complemented by a suite of solutions, Local Factor aims to meet the evolving needs of both modern brands and consumers.
Their commitment to helping brands harness the power of locality has resulted in successful collaborations with hundreds of brand and agency partners, marking just the beginning of their impactful journey in futureproofing advertising performance and insights.
Why was LocalFactor established?
Evan Rutchik, an experienced ad–tech professional, has worked for many renowned companies for almost twenty years. During his career, he noticed some significant gaps in the industry that were not being addressed by existing solutions. One of these gaps was the lack of focus on locality, which presented a huge opportunity for brands. With this in mind, Evan embarked on a mission to create a new optimization layer that prioritizes locality to enhance performance and gain valuable insights across all channels. Additionally, he aimed to develop a range of solutions and services that cater to the needs of modern brands and consumers, ensuring effective multichannel marketing performance.
Revolutionizing Marketing Dynamics
LocalFactor provides comprehensive solutions that empower brands and agencies to enhance their efficiency and effectiveness. Their all–inclusive approach provides comprehensive solutions for activating media across all digital channels, cookieless audience targeting that preserves consumer privacy, custom creative formats, premium inventory access, unified real-time reporting and expert campaign management and optimization. At the heart of LocalFactor services is the Geo-GraphTM, a completely different approach to other cookieless solutions, which stitches together hundreds of thousands of audience factors to billions of micro localities worldwide. While others are trying to maintain their device graphs in the face of cookie deprecation, LocalFactor built the Geo-Graph to be the futureproofed way to deliver performance and insights.
To activate the Geo–GraphTM for brands, their audience factors are analyzed across billions of micro localities, and LocalFactor generates customized LocalFactorID (LFID) audiences containing the localities that will drive the strongest performance. LFIDS provide advertisers the ability to reach consistent audiences throughout an entire campaign, without the need to worry about syncing data sets and the resulting loss of scale.
We are future proofing advertiser performance and insights
LocalFactor’s Commitment to Excellence and Innovation
Innovation is crucial for every aspect of the industry. LocalFactor prioritizes innovation by keeping up with industry trends, grasping emerging capabilities, and developing one–of–a–kind products, packaging, and strategies based on their deep market expertise. The company emphasizes proprietary data and creative solutions to enhance audience targeting, user experience, and reporting. Moving forward into 2024 and beyond, LocalFactor aims to develop more powerful and impactful products that help brands and agencies stand out in a complex marketplace.
Building Great Teams Through Shared Values and Expertise
Being a fully remote company, LocalFactor establishes its culture based on the high standards it set for itself, and mindfully working to maintain them daily. The company possesses a modest self–assurance and does not hesitate to display a touch of confidence. Creating an exceptional team begins with identifying individuals who share a common purpose and professional principles. Subsequently, it involves establishing explicit expectations for success at each level and cultivating an environment that empowers individuals to accomplish their personal and professional aspirations.
Long–Term Goals and Short–Term Plans
In the near future, LocalFactor will keep growing its team, products, and brand. The company will focus on expanding data sets and algorithms for the Geo–GraphTM, in addition to areas that add value for brands, like developing more robust insight tools and creative capabilities. Long term, LocalFactor will continue to evolve and innovate to meet its mission of futureproofed advertising performance and insights, enabling brands and agencies to connect with their audience wherever they are spending their time. As for what lies beyond that, we will all have to wait and see!
Exemplary Leadership- Evan Rutchik, Founder/CEO
Evan Rutchik has a wealth of experience as a Board Member and Investor in the marketing and advertising industry. He has a proven track record in sales, media, marketing, product development, people and P&L management, business analytics, and business development. With an MBA focused on marketing, finance, and entrepreneurship from New York University – Leonard N. Stern School of Business, he is a highly skilled and accomplished professional.
