Sign In
The CEO Views Small logos
  • Home
  • Technology
    Artificial Intelligence
    Big Data
    Block Chain
    BYOD
    Cloud
    Cyber Security
    Data Center
    Digital Transformation
    Enterprise Mobility
    Enterprise Software
    IOT
    IT Services
    Innovation
  • Platforms
    How IBM Maximo Is Revolutionizing Asset Management
    How IBM Maximo Is Revolutionizing Asset Management
    IBM
    7 Min Read
    Optimizing Resources: Oracle DBA Support Services for Efficient Database Management
    Oracle
    Oracle
    9 Min Read
    The New Google Algorithm Update for 2021
    google algorithm update 2021
    Google
    5 Min Read
    Oracle Cloud Platform Now Validated for India Stack
    Service Partner Horizontal
    Oracle
    3 Min Read
    Oracle and AT&T Enter into Strategic Agreement
    oracle
    Oracle
    3 Min Read
    Check out more:
    • Google
    • HP
    • IBM
    • Oracle
  • Industry
    Banking & Insurance
    Biotech
    Construction
    Education
    Financial Services
    Healthcare
    Manufacturing
    Mining
    Public Sector
    Retail
    Telecom
    Utilities
    Gaming
    Legal
  • Functions
    RISMA Systems: A Comprehensive Approach to Governance, Risk and Compliance
    Risma Systems
    ENTREPRENEUR VIEWSGDPR
    9 Min Read
    Happiest Minds: A “Privacy by Design” approach is key to creating GDPR compliant businesses
    Happiest Minds 1
    GDPR
    8 Min Read
    Gemserv: GDPR 2020 and Beyond
    Gemserv 1
    GDPR
    9 Min Read
    ECCENCA:GDPR IS STILL AN UNTAMED ANIMAL
    eccenca 1
    GDPR
    6 Min Read
    Boldon James: HOW ENTERPRISES CAN MITIGATE THE GROWING THREATS OF DATA
    Boldon James 1
    GDPR
    8 Min Read
    Check out more:
    • GDPR
  • Magazines
  • Entrepreneurs Views
  • Editor’s Bucket
  • Press Release
  • Micro Blog
  • Events
Reading: Want to go far with your eCommerce? Remember about these aspects
Share
The CEO Views
Aa
  • Home
  • Magazines
  • Enterpreneurs Views
  • Editor’s Bucket
  • Press Release
  • Micro Blog
Search
  • World’s Best Magazines
  • Technology
    • Artificial Intelligence
    • Big Data
    • Block Chain
    • BYOD
    • Cloud
    • Cyber Security
    • Data Center
    • Digital Transformation
    • Enterprise Mobility
    • Enterprise Software
    • IOT
    • IT Services
  • Platforms
    • Google
    • HP
    • IBM
    • Oracle
  • Industry
    • Banking & Insurance
    • Biotech
    • Construction
    • Education
    • Financial Services
    • Healthcare
    • Manufacturing
    • Mining
    • Public Sector
    • Retail
    • Telecom
    • Utilities
  • Functions
    • GDPR
  • Magazines
  • Editor’s Bucket
  • Press Release
  • Micro Blog
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
The CEO Views > Blog > Micro Blog > Want to go far with your eCommerce? Remember about these aspects
Micro Blog

Want to go far with your eCommerce? Remember about these aspects

The CEO Views
Last updated: 2024/02/13 at 3:25 AM
The CEO Views
Share
Want to go far with your eCommerce
Want to go far with your eCommerce

eCommerce growth is booming. The global market is expected to close the year at $5.545 trillion. By 2025, retail eCommerce sales are projected to reach $7.4 trillion. And there’s a lot of fish in that sea; approximately 24 million eCommerce websites exist.

However, less than a million of these make $1000 annually. This may not seem like good tidings, but the growth projections are optimistic, and based on the number trying their hand at eCommerce, the barriers to entry are low. Provided you have a solid all-around strategy and are willing to devote serious effort; you can make your mark in the eCommerce industry.

Below are a couple of time-tested tips on growing your eCommerce business, whether from the ground up or as an ongoing business.

1. Have Ways of Knowing Who Your Target Audience Is

Failure to engage the suitable target market wastes about $37 billion a year globally. Google’s data shows that 56% of ad impressions never meet a human eye. These are people who have no interest in buying what you’re selling.

If you want to go far in eCommerce, wasted expenditure is something you want to avoid. You can learn more about your customer by first understanding your product and the group of people who might desire it. Further, study your current customers and extract the characteristics they all share to hone in on your audience.

How about the competition? Who are they targeting that you are not? Or better yet, what segment are they overlooking? Use Google Analytics to track your users and understand what channels lead them to your website, their age, gender, interests, and so on.

Facebook insights and other social media analytics can help you make data-driven decisions that increase the chances of reaching your target audience. Reaching this audience is key to driving sales.

Surveys for your target market are another important tool in finding/segmenting your audience. Knowing more about them enables you to serve them better, and according to a Deloitte study, client-centric companies are 60% more profitable.

2. Improve Customer Touch Points

Think of all the areas a customer gets to interact with your brand. Often, this is through your website, so your eCommerce site has got to be magnificent. Vital metrics such as being fast, user-friendly, having a great conversion funnel, and well-placed CTA’s – all these need to be tailored to meet customer satisfaction.

You’ll also want to consider progressive web apps (PWAs) as they combine the benefits of a website and a native app experience into one. Companies such as Starbucks, Uber, Debenhams, and Tinder use PWAs to provide users with a fast, native app experience that also happens to take up much less space than a traditional app.

The results are higher conversion rates and lower bounce rates. Giving your eCommerce site the added advantage of a PWA frontend for headless commerce allows you the flexibility to iterate your front end without worrying about the back end. That separation is a game-changer that is revolutionizing the eCommerce space.

3. Optimize Your Conversion Rates

69% of people who visit your website will do so without making a purchase. By focusing on the visitors you already have, you lower your customer acquisition costs. Optimizing the conversion rate increases revenue per visitor, which is great for your books.

Assuming your eCommerce website is fast and optimal, what can you do to improve your conversion rate? You can launch a cart abandonment email campaign. Perhaps woo them back with discounts on items they abandoned. Offer time-limited sales. Smoothen up your sales funnel. Incorporate chatbots to provide quick responses, carry out surveys, and progress customers through your sales funnel.

Consider additions to your signup and landing pages. Signup forms on landing pages have the highest conversion rate at 23%. The pricing page can lose you customers if it’s not well thought out. Keep it simple and straightforward with just the necessary information. An abundance of pricing plans can cause friction – making the customer pause and have uncertainties or doubts. Include testimonials or free trials, and have your CTA displayed prominently.

There are many things you can try to make things fit just right, so keep testing to see what works and what doesn’t.

4. Give Your Customers Great Support

Things can get quite bleak if customers do not feel that you care about their queries. Data show that 78% of customers enjoy having brands and organizations reply to them on social media.

67% of customer churns can be avoided if queries are solved at the first engagement. 57% prefer to be reached via mail, social media channels, video chat and chat over traditional telephony.

This emphasizes the need for your eCommerce business to have different channels to contact customers. Not only that, you need to be able to respond quickly. Implementing features such as a detailed FAQ page, product review incentives, and live chat support will help you build trust with your customers and break the corporation/customer barrier to great effect.

Conclusion

Don’t ever slack. Always be on the lookout for new ideas, new products, more robust inventory, and better methods to market your eCommerce store. If you want to go far, you’ve got to keep abreast of any changes and keep testing out different ideas.

The CEO Views May 9, 2022
Share this Article
Facebook Twitter LinkedIn Email Copy Link
Previous Article 7 Digital Solutions for Data Management 7 Digital Solutions for Data Management
Next Article 5 Ways Voice AI Is Improving Customer Engagement 1 5 Ways Voice AI Is Improving Customer Engagement
4 Ways to Protect Your Business from IP Lawsuits

4 Ways to Protect Your Business From IP Lawsuits

February 13, 2024
Prashant Mathur Sr. Director Marketing
Magazine

The new 4 Ps of Data Driven Marketing

The CEO Views By The CEO Views April 13, 2022
Best Ways to Store Crypto for Businesses
Cryptocurrency

Best Ways to Store Crypto for Businesses

The CEO Views By The CEO Views October 22, 2024
31.07.23 1
Micro Blog

5 Strategies for Effective Crypto Market Making

The CEO Views By The CEO Views March 26, 2025
Blue Coast Savings Consultants
ENTREPRENEUR VIEWS

Blue Coast Savings Consultants: The Authority in Helping Businesses Save Money

The CEO Views By The CEO Views February 27, 2024

How to Do Online Casino Marketing

May 30, 2025

From Boardroom to Marketplace: How CEOs Are Driving Amazon Success

May 30, 2025

A Look at South Florida’s Top Personal Injury Law Firm, Hollander Law Firm Accident Injury Lawyers

May 30, 2025

The Digital Revolution Is Here – And Legacy Payment Systems Are Struggling To Keep Up

May 29, 2025

You Might Also Like

Four Ways Inflation Is Reshaping Global Supply Chains
Micro Blog

Four Ways Inflation Is Reshaping Global Supply Chains

5 Min Read
Change Communications Best Practice for Businesses
Micro Blog

Change Communications: Best Practice for Businesses

7 Min Read
Streamline Customer Onboarding with Smarter Identity Verification Tools
Micro Blog

Streamline Customer Onboarding with Smarter Identity Verification Tools

6 Min Read
Online Master’s Programs for Ambitious Leaders
Micro Blog

Online Master’s Programs for Ambitious Leaders: A Strategic Guide to Advancement

8 Min Read
Small logos Small logos

© 2025 All rights reserved. The CEO Views

  • About Us
  • Privacy Policy
  • Advertise with us
  • Reprints and Permissions
  • Business Magazines
  • Contact
Reading: Want to go far with your eCommerce? Remember about these aspects
Share

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?