In today’s digital environment, accessibility has become a significant topic.
As more people use the internet, it becomes increasingly important for businesses and professions to allow all users, including those who speak various languages or have disabilities, to access their content. Furthermore, this accessibility must be ensured in the most natural way possible.
One approach by which companies are achieving this goal is through voice AI, which is a solution that recognizes customer concerns and replies to them in several languages and in a manner that resembles human speech.
Many experts feel that AI-powered voice assistants are the future of business-customer interactions and, as such, a critical component of a company’s communication strategy.
Continue reading if you’re interested in this emerging technology. This post will discuss five ways voice AI is improving customer engagement.
Let’s get right to it.
5 ways voice AI can improve customer engagement
1. Speed up response time
Handling all user requests manually may be sufficient if you just receive a few of them on a regular basis. However, when hundreds or even thousands of requests come through, you or your customer support team may run into problems.
If this occurs, it may take you longer to answer all the consumers’ queries and solve all of their difficulties. Furthermore, you might not be able to manage all of them. As a result, you may have dissatisfied customers and miss out on sales chances.
Instead, by incorporating Voice Bot into your customer support staff, you can develop an efficient AI-driven contact center that drastically reduces the time spent responding to inquiries.
AI voices, also known as voice bots, are now capable of receiving user inquiries and providing solutions. Issues are only assigned to staff members in the most complex cases. In this manner, you’ll be able to significantly minimize your staff’s effort while providing better and more efficient service to your users.
As previously said, voice bots can grasp users’ difficulties and inquiries and deliver a relevant answer or solution.
Furthermore, AI and ML-powered systems allow bots to become more polished and efficient in providing answers. Indeed, these systems may store and analyze past inquiries, locations, browsing history, and so on, enabling hyper-personalization at scale for each individual consumer.
As a consequence, AI voices will be able to provide a more tailored, effective support experience to your consumers, increasing their pleasure and enjoyment with your business and increasing customer engagement.
3. 24/7 support service
If you want to create an outstanding customer experience, you must be available to your consumers when they require it. In fact, if you wait too long before they ask for aid or send their request, they may no longer require it when you respond.
Keeping this in mind, even if you hire a large number of people to answer questions via live chat, phone, or email, it becomes tough to have your personnel available at all hours of the day.
Instead, AI-powered systems, and hence speech AI or voice bots, may operate all day and be available to your clients at all times.
As you can expect, this will allow your consumers to receive rapid responses and solutions, increasing their engagement and contentment.
4. Human-like customer support
Even if you believe that AI-powered systems cannot give the personal touch that clients want, this is not the case.
In reality, AI voices are intelligent technologies that learn from previous material, inquiries, and refinements. This implies that as time goes on, they’ll be able to give more tailored experiences and, as a result, more human-like customer service.
As a result, customers will be happier with the answers and solutions they receive, and their engagement will expand and improve.
5. Multilingual support
If you operate an international business or supply products and services all over the world, you may have consumers that speak a language other than the one spoken in your company.
In this instance, you may consider recruiting customer service representatives who speak many languages. However, if you have consumers that speak a big variety of languages, hiring might become costly for your company, aside from the fact that they may not be able to fulfill all of the demands.
Instead, AI voices may be designed to respond and deliver solutions in the language that clients are most comfortable with. This way, they’ll be able to understand the solutions better and be happier with their interactions with the support service.
How to generate and use voice AI the right way
There are several methods for generating voice AI and putting it to good use. Some of the most relevant ones are listed here.
1. Choose and use professional text to speech voiceovers
To develop high-quality voice AI, you may need to utilize professional text-to-speech voiceovers.
You may use them to upload your text (for example, the replies you want the system to provide when consumers contact the customer care line) and the program will do the rest: it will convert your text into voice in seconds and let you pick the language in which the voice will be generated.
Most software produces realistic, human-sounding voices and typically gives editing tools that enable you to choose which sections of a phrase you want the voice to emphasize more or less, modify the speed of narration, or hear the voice at a lower tone, and so on.
2. Accompany voice with text using Happy Scribe’s automatic subtitle generator software
Voice AI alone may not be sufficient to make your content as accessible to your audience as possible. Indeed, some users may have hearing issues or speak another language, making it difficult for them to comprehend your voice.
As a result, it is best to always accompany your voice bot with a transcription or subtitles.
As you might understand, transcribing all of your speeches can take a significant amount of time and work, potentially slowing down your creative and support efforts.
Luckily, today there are some tools, such as Happy Scribe’s automatic subtitle generator software, that automatically generate subtitles and text for you.
You will simply need to submit your audio file, and the program will handle the rest, assuring 90 percent accuracy and giving essential editing tools to let you alter your subtitles or text as you see fit.
3. Use Voice AI for SaaS user onboarding
Every company’s SaaS user onboarding process is critical because it allows them to educate and encourage consumers to utilize their products efficiently.
When looking at some examples of effective SaaS onboarding experiences, voice AI may be a useful addition. In fact, you can personalize this process and make it more interesting for users by adding voices, in addition to publishing articles and other helpful content to educate your users about your product or service.
Users will engage more with voice, and it may be easier to explain various procedures and operations than in written words.
4. Transform your product catalogs into voice catalogs
If you run a company that sells products, you may want to consider adding an AI-generated voice to your product catalog, as IKEA did, as a way to enhance your customer engagement.
For example, the audio could describe your products, their prices, availability, and so on. Certainly, this will enhance the customer’s experience and make it more memorable.
5. Use voice AI to re-engage inactive customers
Another method to utilize voice AI to improve customer engagement is to use it to re-engage inactive customers.
For example, you may utilize AI speech to call your consumers to offer special deals, inquire about ways to enhance service, and even remind them of abandoned shopping carts.
The data gathered by AI systems will then be used to assist you in developing better customer engagement, retention strategies, enhancing customer service, and increasing sales.
6. Leverage the functionalities of voice AI to collect feedback and inform users
Voice AI can also be used to survey your customers about their experience with your support service or product, for example, by asking open-ended questions. This will assist you in gathering useful information that you can subsequently utilize to reshape your decision-making process and create better user experiences.
Similarly, you might utilize speech AI to keep customers informed about your company’s latest news and deals, product releases, and so on.
In a variety of ways, voice AI may boost consumer engagement.
As demonstrated throughout this post, AI-powered solutions can speed up processes, give more efficient service to clients, and customize the entire experience.
There are several software solutions available on the market that can transform your text into speech and integrate it into any content.
Using one or more of these will allow you to get the full benefits of voice AI.
Thank you for taking the time to read this blog post. Hopefully, you found it informative and helpful.
If you want to read more, please check out this article on the best examples of using artificial intelligence.
Flavia Silipo is a skilled SEO copywriter and digital marketing specialist with over two years of experience. You can find her on LinkedIn.