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The CEO Views > Blog > Magazine > ENTREPRENEUR VIEWS > Tactical Rehabilitation: Delivering Care to Those Who Protect Our Nation
ENTREPRENEUR VIEWS

Tactical Rehabilitation: Delivering Care to Those Who Protect Our Nation

The CEO Views
Last updated: 2025/08/18 at 10:05 AM
The CEO Views
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Kevin Macritchie, President & CEO
Kevin Macritchie, President & CEO

The healthcare needs of our nation’s heroes, the US Military, often went unnoticed, compromising them with quality care solutions. Identifying this disparaging gap in healthcare solutions available to the finest men and women of our nation, Tactical Rehabilitation has committed itself to offering high-quality care for them. The Tactical team has been able to deliver care to patients with dignity, integrity, and a servant’s heart all over the nation and globally. Since its inception 12 years ago by Founder David Marr, this healthcare company has expanded its existing offerings and its expert team with a desire to improve as many patients’ quality of life as possible.

Going beyond the traditional purpose of delivering care, Tactical Rehabilitation is committed to driving a meaningful impact for the martyrs of our nation with its exceptional and innovative care offerings. The CEO Views recognizes this nobility of purpose and celebrates Tactical’s achievements as one of the “Top 10 Healthcare Companies of 2025.” As Tactical Rehabilitation makes it to the list of top 10 healthcare companies of 2025, President & CEO Kevin Macritchie sheds some light on the company’s journey and the milestones it achieved along the way.

Expanding Horizons

Since its birth, Tactical has grown from a supplier of basic needs like TENS units to a full DME company supplying a wide array of solutions, encompassing a broad range of health needs for its patient base—the heroes of the US Military. Its growth has included going beyond non-pharma relief to bio-mechanical stabilization, maternity, kinetic chain healing, mass posture theory orthotics, digital hot and cold therapy, and more.

As it continues to grow, Tactical partners with providers to seek solutions not only for today but also for the future, working with the US Military on longer-range advancements such as prosthetic stabilization, 3D-printed casting, and more. In Kevin’s words, “Our use of 3D modeling for maximum human performance and rapid stabilization, and the ability to treat globally a patient seen locally, is enhancing the war fighter readiness.” The firm also carries this technology into the private sector, extending its impact beyond the military community.

Product Offerings

Entirely vetted for efficacy and durability, Tactical’s product offerings enable Active-Duty Military patients to rely on their equipment regardless of their work environment. Durable Medical Equipment (DME), such as Transcutaneous Electrical Nerve Stimulation (TENS), off-the-shelf and custom-fit bracing, and custom shoe orthotics, are among its exceptional products. Tactical ensures patients have the required products swiftly available by working directly with Military Healthcare providers. The company also streamlines and simplifies the process for providers to order and patients to receive such medically necessary equipment.

Deploying Quality Care

A passionately dedicated team at Tactical Rehabilitation works toward its mission to empower individuals to lead an improved quality of life through unparalleled healthcare services and solutions. The certified team members ensure patients receive quality, custom-fit services from knowledgeable patient care specialists. With a wealth of knowledge and experience, Tactical teams help patients navigate their insurance and advocate for appropriate coverage.

The teams at Tactical focus on integrity, quality, compliance, and patient-first care to support the health, recovery, and well-being of those who serve and their loved ones. Trained through the Ritz-Carlton customer service model, all team members ensure that every customer is treated with the utmost respect and honor—creating what is known as the 5-star Tactical Experience.

Products that Fit the Needs

At Tactical Rehabilitation, each patient is referred for a specific sustained injury. “Our team works with providers to ensure that they are aware of all the various solutions we offer, the appropriate uses of those solutions, and the coverage available to their patients based on the insurance’s (Tricare) policies,” says Kevin. This approach allows providers to make medically sound decisions concerning the most appropriate care plan for their patients.

Purpose-driven Partnerships

Tactical’s partnerships are built around one primary goal: to help the patient. Optimization of human performance through exceptional healthcare enables the company to build strong relationships with like-minded partners. Putting the quality of patient care at the forefront, these relationships help build confidence with patients and providers alike. It also reflects that Tactical has integrated new industry advancements into its product offerings sooner than its competitors, making them available to patients.

Combating Hurdles

Kevin believes a lack of consistency across governing agencies is one of the challenges that will always plague the healthcare industry. Policies, guidelines, and coverages applicable to one region may not apply to another. To combat this, Tactical has built internal teams that maintain current knowledge of each of these. They apply the most stringent requirements across the board in all locations, ensuring that every team member operates within the predetermined parameters, irrespective of their location.

Unleashing the Power of Technology

The healthcare world is ever evolving. Tactical’s team continuously evaluates available resources to optimize its patient care process. This can be in the form of a digital intake experience—saving the patient time, offering convenient scheduling options, and minimizing errors. Tactical’s products ensure considerable patient benefit, whether it be a multi-functional device that allows for progressive healing or treatment, or new concepts that reshape how providers and patients look at healthcare solutions.

Looking Ahead

Tactical Rehabilitation is both a healing solution provider that enables a faster “Service Ready” status for patients and a technology company. It crafts the exact fit for its health-based solutions, ensuring the best fit for each patient by excelling in digital scanning. As a guiding light to the industry, Tactical is driving both improvement in the medical process to quickly deliver solutions and mapping of quality care to reduce the overall costs of healthcare to the US Military, ensuring quality and sustainability of the body of each patient.

Tactical Rehabilitation is a company of innovation and one of constant dedication to our vision to optimize human performance through exceptional healthcare.

The CEO Views August 18, 2025
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