Sign In
The CEO Views Small logos
  • Home
  • Technology
    Artificial Intelligence
    Big Data
    Block Chain
    BYOD
    Cloud
    Cyber Security
    Data Center
    Digital Transformation
    Enterprise Mobility
    Enterprise Software
    IOT
    IT Services
    Innovation
  • Platforms
    How IBM Maximo Is Revolutionizing Asset Management
    How IBM Maximo Is Revolutionizing Asset Management
    IBM
    7 Min Read
    Optimizing Resources: Oracle DBA Support Services for Efficient Database Management
    Oracle
    Oracle
    9 Min Read
    The New Google Algorithm Update for 2021
    google algorithm update 2021
    Google
    5 Min Read
    Oracle Cloud Platform Now Validated for India Stack
    Service Partner Horizontal
    Oracle
    3 Min Read
    Oracle and AT&T Enter into Strategic Agreement
    oracle
    Oracle
    3 Min Read
    Check out more:
    • Google
    • HP
    • IBM
    • Oracle
  • Industry
    Banking & Insurance
    Biotech
    Construction
    Education
    Financial Services
    Healthcare
    Manufacturing
    Mining
    Public Sector
    Retail
    Telecom
    Utilities
    Gaming
    Legal
  • Functions
    RISMA Systems: A Comprehensive Approach to Governance, Risk and Compliance
    Risma Systems
    ENTREPRENEUR VIEWSGDPR
    9 Min Read
    Happiest Minds: A “Privacy by Design” approach is key to creating GDPR compliant businesses
    Happiest Minds 1
    GDPR
    8 Min Read
    Gemserv: GDPR 2020 and Beyond
    Gemserv 1
    GDPR
    9 Min Read
    ECCENCA:GDPR IS STILL AN UNTAMED ANIMAL
    eccenca 1
    GDPR
    6 Min Read
    Boldon James: HOW ENTERPRISES CAN MITIGATE THE GROWING THREATS OF DATA
    Boldon James 1
    GDPR
    8 Min Read
    Check out more:
    • GDPR
  • Magazines
  • Entrepreneurs Views
  • Editor’s Bucket
  • Press Release
  • Micro Blog
  • Events
Reading: The Best Plausible Marketing Plans and Brand Strategies: Keys to Unlock Brand Awareness and Enhance Brand Image
Share
The CEO Views
Aa
  • Home
  • Magazines
  • Enterpreneurs Views
  • Editor’s Bucket
  • Press Release
  • Micro Blog
Search
  • World’s Best Magazines
  • Technology
    • Artificial Intelligence
    • Big Data
    • Block Chain
    • BYOD
    • Cloud
    • Cyber Security
    • Data Center
    • Digital Transformation
    • Enterprise Mobility
    • Enterprise Software
    • IOT
    • IT Services
  • Platforms
    • Google
    • HP
    • IBM
    • Oracle
  • Industry
    • Banking & Insurance
    • Biotech
    • Construction
    • Education
    • Financial Services
    • Healthcare
    • Manufacturing
    • Mining
    • Public Sector
    • Retail
    • Telecom
    • Utilities
  • Functions
    • GDPR
  • Magazines
  • Editor’s Bucket
  • Press Release
  • Micro Blog
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
The CEO Views > Blog > Editor's Bucket > The Best Plausible Marketing Plans and Brand Strategies: Keys to Unlock Brand Awareness and Enhance Brand Image
Editor's Bucket

The Best Plausible Marketing Plans and Brand Strategies: Keys to Unlock Brand Awareness and Enhance Brand Image

The CEO Views
Last updated: 2025/06/13 at 8:57 AM
The CEO Views
Share
Strategic brand planning

Looking back at the history of branding and marketing, the concept of consumer loyalty surfaced much before marketing. However, marketing emerged as a strategic approach to attain consumer loyalty, resulting in improved knowledge of customers about a particular brand. Termed as ‘brand awareness,’ this is an integral part of a branding and marketing plan. 

“The Brand Awareness and Loyalty Theory,” pronounced by Yoesoep Edhie Rachmad, states that brand awareness and consumer loyalty have interconnected dynamics, highlighting strategies devised to enhance both to attain long-term business success. The process through which a brand not only captures but also retains consumer attention in a saturated market is an effective brand strategy.

Branding is not just a separate entity. It is a crucial and foundational component of a marketing plan. Branding is an overarching strategy that guides all marketing efforts and defines the brand’s identity, personality, and values achieved through brand awareness.

The CEO Views, as a reliable and authentic media publication, covers a wide range of topics, expert opinions, articles, and blogs about technology, marketing, finance, healthcare, and several other industries. This article in our magazine identifies and discusses the most effective marketing plans and brand strategies of the modern-day world to increase brand awareness and enhance brand image.

The Significance of a Marketing Plan

William A. Cohen, in his book “The Marketing Plan,” has considered a marketing plan essential for every business operation and effective marketing of any product or service. This is true for a brand-new business and even for marketing any existing product or service line within a company. He believed “seeking success for any project without a proper marketing plan is like navigating a ship through rough waters.”

It helps a brand visualize where it is going and what it wants to accomplish along the way. Additionally, a robust marketing plan details the crucial steps required for a business to get from where it is to where it wants to be.

A marketing plan plays a significant role in many aspects of a business-

  • It acts as a road map
  • Assists in the management, control, and implementation of marketing strategies
  • Stimulate thinking
  • Helps organizations assign responsibilities, tasks, and timing
  • Keeps businesses aware of problems, opportunities, and threats in the future

Long-term marketing plans are significant because they are likely to identify the impact of activities such as brand building, increasing brand awareness, and others.

What Does a Brand Strategy Mean?

Globalized technology has helped remove funding and information barriers for products, service production, and consumption anywhere. Nowadays, it has become extremely normal for industries to set up anywhere in the world within a short time.  Producing products or services is no longer the work of some economies; it is now more about branding rather than production capability. In this context, branding is one of the most influential indicators of a brand’s competitive capability nowadays

Brand value, being a crucial asset of a business, is ensured by the deployment of an effective brand strategy. Well-designed brand strategies provide a competitive edge for businesses to thrive in a competitive market environment.

Brand strategy has great significance in brand promotion and brand value creation because it directly affects the value and success of all promotional activities, such as pricing, marketing mix, and distribution. Brand strategies are the foundation of long-term brand plans that aim for legal protection, brand positioning, brand loyalty, financial value creation, and the effects of a brand.

The Impact of Marketing Plans on Brand Awareness

Cultural differences affect the knowledge perception of consumers regarding a brand or service. So, brands must highlight their advantages and differentiators from competitors to gain consumer attention. Brand knowledge is a kind of network in the consumer’s mind, made up of a unique set of brand associations referring to brand awareness and brand image. An effective marketing plan has all the information about a brand and detailed marketing strategies to enhance its promotional activities, empowering clients with knowledge about its services and products. Marketing activities described in a marketing plan can enhance consumers’ perception of knowledge about the brand, making them more aware and loyal to it.

How Brand Strategies Influence Brand Image

Brand image matters in today’s rapidly evolving competitive landscape, where every brand is embracing innovation and differentiation to stay ahead of the curve. A brand strategy is a blueprint that guides a company on how to interact with its audiences and shapes their perception.

A well-defined brand strategy cultivates a positive brand image, while an inconsistent one can damage it. A positive brand image influences customer perception, leading to improved business-customer relationships. Enhancing brand image needs a combined strategic approach, including developing a consistent brand identity, utilizing customer feedback, leveraging social media, deploying an effective brand strategy, and exploring collaborations and partnerships. 

The CEO Views June 13, 2025
Share this Article
Facebook Twitter LinkedIn Email Copy Link
Previous Article Payroll software integration Integrating Payroll Systems for Better Employee Management: The Role of Maximo Software and Cloud Oracle
Next Article Bill Faruki, Founder & CEO Bill Faruki: Pioneering Agent-Based Intelligence for Enterprise Transformation
cyber security 1802603 1280

5 Reasons why Cybersecurity is a Good Career Choice?

March 8, 2024
COHERENT EDUCATIONAL SOLUTIONS
ENTREPRENEUR VIEWS

Coherent Educational Solutions

The CEO Views By The CEO Views February 23, 2024
Growing Businesses
Micro Blog

Creative Storage Solutions for Growing Businesses

The CEO Views By The CEO Views February 22, 2024
Cognitive Benefits Of Mahjong For Business Professionals
Micro Blog

Cognitive Benefits Of Mahjong For Business Professionals

The CEO Views By The CEO Views May 23, 2025
CANON BUSINESS PROCESS SERVICES 1
ENTREPRENEUR VIEWS

CANON BUSINESS PROCESS SERVICES: Placing A Premium on Innovation

The CEO Views By The CEO Views February 27, 2024

Vision Group Retail: Making Physical Retail Intelligent and Connected

July 3, 2025

Alternative Investments Every Modern CEO Should Know

July 3, 2025

8 Business Travel Challenges You Need to Overcome

July 3, 2025

From Consultation to Courtroom: What to Expect When Hiring an Avon Personal Injury Lawyer

July 3, 2025

You Might Also Like

Latest crypto trends
Editor's Bucket

Top 10 Cryptocurrency Trends to Follow in 2025 and Beyond: From Bull Markets to Bitcoin Prices

11 Min Read
Cybersecurity news magazines
Editor's Bucket

15 Cybersecurity Magazines and Publications Reshaping the World of Data Privacy and Cybersecurity Companies

11 Min Read
AI future prediction
Editor's Bucket

Predicting the Future of AI: From Detect AI to Artificial Intelligence Drawing

6 Min Read
Cybersecurity team at work
Editor's Bucket

Cybersecurity Companies: The Shield of Protection Against Data Breaches- Roles and Challenges to Battling Cybercrimes

7 Min Read
Small logos Small logos

© 2025 All rights reserved. The CEO Views

  • About Us
  • Privacy Policy
  • Advertise with us
  • Reprints and Permissions
  • Business Magazines
  • Contact
Reading: The Best Plausible Marketing Plans and Brand Strategies: Keys to Unlock Brand Awareness and Enhance Brand Image
Share

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?