Every business has a common goal to grow faster. Be it a startup, small and medium sized businesses, or Fortune 500 firm all are looking for new ways to gain traction and scale over a short period of time. But long–term success depends upon insightful guidance that seizes promising opportunities while limiting risks.
Sjofors & Partners Inc, a pricing research firm is at trailblazer in using its proprietary market research methods and artificial intelligence data analytics to support businesses worldwide increase their sales growth and profit margins by devising predictive sales and pricing strategies.
This growth comes from realizing that pricing is not a number, but that everything they do affects their ability to price correctly. Sjofors & Partners takes a holistic approach to help companies grow through improved customer targeting, enhanced products or services, more effective marketing and sales strategy, and, of course, optimized pricing strategy.
Research and Development: Overview of Sjofors & Partners
The Swedish native, Per Sjofors led the foundation of the company in 2008, in Lost Angeles, California. Prior to starting his own company, he was running several companies, two in Europe and four in the US. In these companies, he orchestrated pricing experiments. Some of those worked very well, while others were disasters. Over the years he realized the limitations of traditional pricing approaches and when founding his own company with the aim to develop a better process for pricing that ensures success of each price trial.
Over a decade in the industry, Sjofors & Partners continues to refine this process by harnessing the power of Al software and real–world business expertise to drive tangible business success.
Most companies use a simple process for setting prices; they try to find competitors‘ prices and set the same price, or a little higher if they think they are better, or a little lower if they think they are not as good. Or they guess the value their clients see with the product or service and set the price accordingly.
But Per Sjofors‘ process of pricing is entirely different. It is based on developing a detailed understanding of the decision landscape and decision dynamics of a company’s customers and how they affect what a company’s customers are willing to pay for a product or service.
Process of Pricing Research: At a Glance
Sjofors & Partners specializes in pricing research, a method that is uniquely different from traditional pricing methods. It provides detailed understanding of the decision landscape and decision dynamics and enable companies to accurately predict sales volume, revenue, and profits at different prices. Sjofors & Partners conducts online surveys and through its Al software called Predictive Sales EngineTM, analyzes the data captured in the survey. Once the data is processed, the experienced business people in the team review the data and turn it into actionable recommendations suitable for the company’s specific circumstances, resources, market, and business growth objectives.
From this research and analysis, Sjofors & Partners recommends clients the profile of the most desirable customers, the features and benefits of the product or service that best meet the market’s needs, the marketing channels and messages that are most effective, the of-ten–stratified pricing and monetization strategy that minimizes sales friction and supports higher sales volume and increased profits.
I realized that our clients do business with my company because of me, personally, not so much of what the company stands for.
Embracing Innovation and Technology
Al is about to peak on the hype curve and many companies are currently in many different roles, mainly to analyze large sets of data. Sjofors & Partners has created its Al software 15 years back to automate its pricing research and analytics process. This allows the company to allocate more resources to interpret the data and assign people with real business experience to develop actionable and relevant recommendations for clients.
Per Sjofors: The Visionary Behind Sjöfors & Partners
“I realized that our clients do business with my company because of me, personally, not so much of what the company stands for.”
Per Sjofors, the visionary behind the company is a thought leader in pricing and growth. A member of the Forbes Business Council and the C–Suite Hero Club, Per Sjofors exudes an unwavering drive and passion to revolutionize industries through pricing solutions powered by cutting–edge technologies. With profound expertise in the domain, he possesses a unique ability to merge artificial intelligence and actual intelligence, empowering businesses to thrive in unprecedented ways.
“Pricing research is about understanding how buyers make their purchase decisions and what influences their willingness to pay. The fact that the selling company can influence what buyers are willing to pay is the cornerstone of my teaching,” the CEO emphasizes.
Per Sjofors is also the best–selling author of “The Price Whisperer: A Holistic Approach to Pricing Power” and continues to write on pricing topics to educate the market and add value to stakeholders and clients. It is his strong business acumen, holistic approach and in–depth knowledge that have positioned Per Sjofors as a world’s leading authority and a thought leader on the pricing topic.
Future Vision
Automation of data collection and analysis will continue. to grow. But companies will majorlytypically focus on analyzing customer data only, and understanding why buyers decide to buy, so they can sell more to existing customers. This is good, but, as Per Sjofors states, “Analyzing customer data will not tell a company how to expand its market share to new customers. This is important as most of a company’s growth will come from understanding how to make non–buyers turned into buyers.”
Sjofors & Partners ensures to help clients grow much faster and more profitable by developing a deep and detailed understanding of how to make current customers increase their repeat purchases and how to expand its presence into the (often) much more significant portion of a marketplace that is non–buyers.
