In an era dominated by social media giants like Facebook, Instagram, and TikTok, the line between content creation and e–commerce has blurred. People are not only using these platforms for entertainment but also for discovering and purchasing products. Recognizing the potential of this evolving trend, MyyShop emerged in 2020 as a game–changer in social commerce. As we delve deeper into the story of MyyShop, we uncover its remarkable journey, services, values, and plans that make it one of the most admired companies to watch in 2023. Diane Wang, founder, chairperson & CEO of DHGATE and MyyShop, was with the CEO Views team to share their incredible journey until now.
The Story of Inception
In 2020, the advent of social commerce on platforms like Facebook, Instagram, and TikTok marked a significant shift in how people discover and purchase products. Recognizing the potential of this trend and the challenges faced by content creators, MyyShop was launched. Accenture’s 2022 prediction indicated that the global social commerce industry would grow rapidly, expected to reach $1.2 trillion by 2025, primarily driven by Gen Z and Millennial users.
MyyShop is at the forefront of this industry, providing a social commerce platform for effortless selling on social media. It equips content creators with online store creation tools and Al-powered product recommendations to enhance their sales and bolster their earnings. The company’s mission is to empower creators and entrepreneurs with the digital tools and resources they need to build a successful and sustainable business and its vision is to be the go-to destination for creators to achieve their entrepreneurial dreams and build a thriving business.
MyyShop provides extensive tools and resources to help content creators grow their social commerce businesses. This includes Al–powered product recommendations, product sourcing, supply chain logistics, payments processing, and cross–border order fulfillment. With a partnership with DHgate.com, a leading B2B cross–border e–commerce platform, MyyShop offers access to over 2.4 million product suppliers and a reliable supply chain network. The platform’s user–friendly format has attracted over 100,000 content creators in 2022 alone. MyyShop also bridges the gap between sellers. and content creators, allowing sellers to leverage influencer marketing to promote their products overseas.
MyyShop’s core philosophy revolves around empowerment, creating a win-win situation for everyone.
Significant milestones have punctuated the journey of MyyShop. In 2020, during its inception, the focus was on providing tools and services for online store creation and advanced dropshipping, primarily for individuals new to e–commerce but with substantial social media followings.
In June 2022, MyyShop rebranded, offering an e–learning platform with live streaming courses and step–by–step tutorials. This was complemented by an integrated cross–border marketing service platform, which opened doors for influencer affiliate marketing and omnichannel ad placements.
The year 2023 witnessed MyyShop’s localization efforts in the United States. The company’s presence was prominently felt at SXSW Creative Industries Expo in Austin, Texas, where it showcased its Al–powered capabilities. MyyShop’s collaborative ventures included a crossover fashion collection with prominent TikTok creators and a showcase of its creator partners‘ entrepreneurial success stories at VidCon 2023.
Value and culture
MyyShop’s core philosophy revolves around empowerment, creating a win–win situation for everyone. The company is dedicated to building a healthy and sustainable business while prioritizing the well–being of its employees. The culture at MyyShop fosters personal growth and enables individuals to support and inspire each other. Through initiatives like the e–learning platform, the company has empowered tens of thousands of women worldwide.
What sets MyyShop apart is its commitment to lowering barriers for everyone to participate in global trade. For in- stance, a Nigerian woman named Miriam Febechukwu found success on MyyShop without prior experience. MyyShop’s Al–driven recommendations guided her to select popular products, and her sales reached $50,000 in just six months.
MyyShop’s distinctive strength lies in its robust supply chain, a legacy of the DHGATE Group. This competitive advantage sets MyyShop apart from other tools in the industry, ensuring that content creators have access to a wide range of high–quality products.
MyyShop takes pride in its open, equal, and supportive work environment. It encourages women to overcome self–imposed limitations and promotes their active participation. The company embraces diversity and strives to create an inclusive workplace.
For budding entrepreneurs and emerging business leaders, MyyShop’s founder offers timeless advice: listen to your heart, pursue your passions, persist, and always. strive to bring others along on your journey.
Looking ahead, MyyShop aims to continue its mission of empowering creators and entrepreneurs. It will further enhance its services and expand its reach, ultimately positively impacting individuals across the globe.