Accounting goes far beyond the conventional form of recording, summarising, analysing, and reporting transaction records for businesses or individuals. It is a tool to understand a company’s financial health and a medium for building wealth. Acting as an umbrella term for many, accounting encompasses strategic decision-making, accountability, tax compliance, and other areas of financial expertise.
Investment Plus Accounting recognises this broader spectrum of the accounting business and aims to break the status quo of merely bookkeeping with its services. The CEO Views acknowledges the company’s contribution to bringing innovation to accounting and honours it with the title of one of the ‘Best Companies of the Year 2025.’ On this occasion, Founder Peter Ristevski shared the inspiring journey of Investment Plus in transforming the sector.
An Unusual Vision
As the CEO of Investment Plus Accounting, Peter had a clear vision that he did not just want to be another accountant performing compliance work and reconciling numbers. He observed that 99% of Australian accountants worked as glorified bookkeepers, playing safe, staying small, and avoiding responsibility. This inspired him to be the 1% who could help clients build wealth, protect assets, and create lasting legacies. While working with Investment Plus, his mission was to design tax structures and asset protection strategies that no other accountant in Australia had the knowledge or courage to implement.
Knowing Investment Plus Accounting
Investment Plus Accounting Group, also known as the 1% Accountants, is a boutique firm operating in the niche area of tax minimisation, asset protection, and property strategy. Unlike traditional firms, the firm does not only focus on “doing the books.” Investment Plus specialises in creating tailored structures for high-net-worth individuals, entrepreneurs, and property investors. Its expertise in property sets it apart from other accounting firms.
Coming Out of the “Safe Zone”
The biggest entrepreneurial challenge for the company was to push its boundaries and break away from the “safe zone” mentality associated with the accounting profession. Most accountants are scared of their own shadow. “When you tell clients you can actually help them legally minimise tax or bulletproof their assets, they look at you differently—and so do competitors,” shared Peter. As the man at the helm, he challenged industry norms, faced regulatory scrutiny, and built trust in a space where others were too afraid to operate. Nevertheless, that is what created Investment Plus’s competitive edge.
Services that Go Beyond Tax Returns and Compliance
Investment Plus goes far beyond the conventional accounting tasks of ensuring tax returns and compliance. Its core services include:
- Tax minimisation structures that reduce tax legally and strategically.
- Asset protection structures that shield wealth from lawsuits, creditors, and unexpected risks.
- Property advisory and structuring—helping investors and developers maximise returns and secure portfolios.
- Business advisory and growth strategies tailored for entrepreneurs who want more than just bookkeeping.
- International structuring and expansion for clients operating across Australia, New Zealand, Asia, and the Middle East.
Taking the Lead
As stated earlier, Investment Plus’s motto is to be the 1%. While most firms compete on price and compliance, Investment Plus competes on strategy, innovation, and results. It delivers solutions that are not available to clients anywhere in Australia. Where other accountants tell clients “it’s too risky’’ or “you can’t”, Investment Plus tells “Here’s how you can and here’s the structure that makes it safe.” This confidence, backed by the technical expertise, helps the accounting firm gain client trust.
Embracing Change Fearlessly
Investment Plus embraces change instead of fearing it. It integrates technology to provide clients with real-time insights, from cloud-based accounting platforms to AI-driven analytics. Most importantly, the firm evolves with tax laws, property market shifts, and global business trends. Clients do not come to the firm for what worked yesterday; they come to us for what will work tomorrow.
An Unapologetically Different Culture
Investment Plus has a bold and entrepreneurial culture that is unapologetically different. Professionals with a hunger for innovation, and not just ticking boxes, are hired by this company. Every team member understands that Investment Plus is not in the business of filling out forms; it is committed to protecting families, building generational wealth, and changing lives. This fosters a dynamic and fast-paced organisational culture where creativity and responsibility go hand in hand.
Services Tailored to Clients’ Needs
“We don’t recycle cookie-cutter solutions,” stated Peter while talking about driving innovation into the firm’s service delivery. He emphasises that every structure designed by the company is innovative as it is tailored to a client’s unique needs. Investment Plus constantly researches, tests, and refines new strategies that blend tax law, corporate law, and property insights. This cross-disciplinary approach keeps the accounting firm ahead of the curve, making it the firm that even other accountants quietly watch and come to for advice.
Futuristic Goals
Scaling globally is one of the many future plans of Investment Plus. Its next step is to expand deeper into international structuring and cross-border property investments in the USA, with offices in Australia, New Zealand, Singapore, Hong Kong, and Dubai. The company also aims to become the go-to accounting group for entrepreneurs and investors wanting global reach with rock-solid asset protection. Domestically, it will continue to dominate property structuring in Australia and keep raising the standard of accountants’ deliverables.
Bio of Peter Ristevski, Founder
Peter Ristevski is the Founder of Investment Plus Accounting Group, proudly known as the 1% Accountant. With decades of experience in accounting, property, and business advisory, he has built a firm that challenges the outdated mentality of the industry. He specialises in crafting unique tax and asset protection structures that have no equal in Australia. Beyond accounting, he is an entrepreneur, investor, and public leader, dedicated to helping clients achieve freedom, security, and generational wealth.
We’re the leading accounting firm in Australia when it comes to structuring property portfolios for growth and protection.
Peter Ristevski, Founder
Investment Plus Accounting Group
