Today’s business landscape is full of exemplary innovators who are pushing the boundaries of innovation and constantly looking for new ways to reveal new insights. By embracing innovation, agility, and technology disruptions, they are thriving to revolutionize industries.
ICONIC is hailed as an innovator. The company has amassed a countrywide applause for constantly treading innovation in the high-end automotive industry. Graeme M. Keith, Co-Founder and CEO of ICONIC was with the CEO Views team to share insights about the company’s phenomenal journey of driving innovation.
Tale of Inception
ICONIC was birthed out of a confluence of passion and opportunity. Graeme M. Keith, Co-Founder and CEO of ICONIC has always loved cars and, more specifically, modifying his cars to be unique. Many companies oer cosmetic enhancements to cars, but very few focus on super high-quality, race-inspired and dynamically engineered parts that actually improve the performance of the vehicle while also providing a unique look.
ICONIC was founded with an objective to improve on the aesthetics and the performance of some of the most outstanding vehicles on the planet. As a fully vertically integrated company with a team of most talented professional engineers, designers and marketers with decades of experience focused on the industry, ICONIC has scaled the corporate ladder spectacularly, demonstrating its incredible capabilities within the sector.
ICONIC PROVIDES CUSTOM DESIGNED AND ENGINEERED CARBON FIBRE KITS FOR LAMBORGHINI, FERRARI, MCLAREN AND PORSCHE THAT LOOK GREAT, BUT ALSO IMPROVE PERFORMANCE.
An Incredible Journey of Growth
There are certain times in life when things just fall into place. That’s what happened with ICONIC. “Our team, which has the strongest pedigree in the industry by a long margin, just fell into place,” Graeme shares. “It seemed like every week after we started this business, more industry leaders jumped onboard. We have the best Sales guy in the nation for high-end automotive carbon, the best engineers who have worked directly for Ferrari and Lamborghini and the most dynamic marketing team in the automotive world. I consider myself incredibly blessed and fortunate to work alongside such a talented team of individuals.”
Custom Services Oeffred
ICONIC provides custom designed and engineered carbon fibre kits for Lamborghini, Ferrari, McLaren and Porsche that look great, but also improve performance. In addition, they also design and build their own custom exhausts and wheels for the aforementioned marques.
Commitment to Customer Service
The most important thing for ICONIC , aside from providing super high-quality products, is to provide the best customer service, not just in the automotive industry, but in any industry. “We intentionally design our kits such that they are easily removable to go “back to stock” making them desirable even for those individuals who don’t keep their cars very long. We live by the motto that ‘you never have a second change for a first impression’ and we want people to experience excellence every step of the way dealing with our team”.
Game Changing Innovations
“Without hyperbole, we are doing things that have never been done before in the automotive industry,” says Graeme.
ICONIC has two major game changing innovations that are expected to take the high-end automotive industry by storm. The first is the Glowing Forged carbon, which integrates glow in the dark elements into the forged carbon fibre line. This allows people to modify their cars with carbon fibre hoods, spoilers, lips or wheels that very literally glow in the dark. People spend tons of money modifying their cars, but a lot of the modifications can’t be seen in the dark. Their innovative Glowing Forged line completely changes the game.
The second gamechanger is the line of Precious Carbon that combines strands of precious metals (i.e. gold, silver, platinum or diamond dust) into the forging process for the carbon fibre, creating an incomparable accent sparkle that cannot be replicated without the use of precious metals. It’s for those consumers who truly want something that no one else has.
“OUR GOAL IS TO BE TRULY GAME-CHANGING FOR THE INDUSTRY WITH PRODUCTS LIKE OUR PRECIOUS FORGED CARBON AND GLOWING FORGED CARBON”
Fostering a Culture of Innovation
Innovation is intertwined with the cultural principles that are fostered at ICONIC. The team is comprised of highly motivated, self-starters, which makes it a joy to work alongside. “This also allows us to have a culture of moon-shot thinking. Everyone has their own tasks and responsibilities and is bought in on the success of the company because of their ownership interest. We all want to innovate and improve such that we can raise the bar for our industry,” Graeme shares.
Staying Ahead of Curve
“It is our motorsports DNA, rigorous engineering standards, ease of installation/removal and custom proprietary molds which ensure perfect fitment of every piece that dierentiate us from our competition,” proudly states Graeme.
Their commitment to innovation, transparency and service, coupled with immensely skilled and talented workforce have positioned ICONIC as a leader in the high-end automotive industry. However, the Glowing Forged and Precious Carbon lines have further contributed to the company’s groundbreaking initiatives, making ICONIC a truly iconic new-comer in the industry.
Being A Trailblazer
In the coming years, ICONIC aspires to solidify its position as a trailblazer in the high-end automotive industry, being at the forefront of innovation.
“Our goal is to be truly game-changing for the industry with products like our Precious Forged Carbon and Glowing Forged Carbon,” Graeme elaborates. “But the biggest challenge we’re working to overcome at ICONIC is the status quo. Because these offerings are so unique, it takes time to ensure the market can (and is willing to) adapt to our products. Henry Ford once said: ‘If I had asked people what they wanted, they would have told me a faster horse’ so sometimes changing in such a radical way creates challenges before product launch. Our target market is the innovators and early adopters who are willing to take bold risks to be the first.”
