Living in a consumerist society has many requirements that pave the way towards the success of many huge brands. The name of a branding company, its website, logo, or marketing are all important aspects affecting the development on the market, yet, it is what catches the eyes that is the most significant thing. The physical appearance of a product is what consumers value the most and depending on whether they like it or not, they will decide to buy it or to completely neglect it. The product, including its packaging, needs to be well-designed in order to sell well. As a result, if you want customers to prefer your products over other competitors, you should think about why and how you design the package.
Good Design, Good Business
People nowadays seem to be more attracted to how things look, since it makes them feel more relaxed and satisfied with the product they purchase. Imagine yourself standing amid hundreds and hundreds of packaging of the same product, and you don’t know what to do or which one to choose. What will help you make a decision and go for it? Of course, the design of the product is what is visible and what focuses our attention on the specific package. The market is overwhelmed by similar items, and the main thing differentiating one product from another is its appearance and design. Nowadays, the design carries a unique message to the customer, and the communication between the two parties is well established since product designers know how to respond to the needs and demands of the consumers. Offering creative and innovative design is what makes a company developed and successful in the plenty of the competitors who offer the same goods.
Thinking Made Visual
As customers, we will always differentiate Zara’s bags from Michael Kors’ since their product design is different. The main aim of both is to respond to our needs and desires and create a good impression once we see the bag in a store. On their way to achieve this, many companies reach for the help of design specialists, who can help them launch the brilliant idea in their mind and expand their business. The method these companies use to convey the product’s features and advantages to the client are what makes a great product design. Also, if you have a superior product design than the competition, your product will be picked above the competitors in the market. The design may take many shapes, and the greater the product design’s acceptability through time, the stronger the brand established for the company will be.
Make It Simple, But Impressive
A lot of distinguished brands across the world, for instance, Adidas, Coco Chanel, BMW, Ikea, etc. have unique characteristics that no one else can match. As a result, a brand that invests more in product design and features and includes customers and their wishes in the process is more likely to have a better return on investment and be picked over the competitors. Because of its customer-friendly character, the product design will be well-liked by customers. Design is essential for your product because of its ability to incite emotion and convey the personality of your business to a specific target group. For sure, customers want to be sure they have chosen the right option, so inciting positive emotions from them is crucial to business success. To solve actual issues, product designers employ empathy and understanding of their prospective consumers’ behavior, habits, obstacles, requirements, and wishes.
You Know Them Well
- The anglepoise lamp design first appeared on the scene in 1932, thanks to engineer George Carwardine. It is admired for its ability to move in any direction and maintain its position.
- After Joseph B. Friedman noticed his young daughter having a hard time trying to drink from a tall glass with a straight straw, he patented the “bendy” straw in 1937.
- In the 1950s, the modern hula-hoop was invented. It was one of the most basic but popular toys ever created. Over 100 million hoops were sold during the peak of the craze in 1958.
- The Coca-Cola curved glass bottle, known today as one of the most iconic packages in the world, was created in 1915 with an aim to develop a “bottle so unique that you would recognize it if you felt it in the dark or found it shattered on the ground.”
- Polaroid just celebrated its 75th anniversary. The Polaroid camera was the world’s first instant camera, debuting in 1947. It is well-known for its shot, pull, and shake design.
The importance of product design in the development of a brand cannot be overstated. It determines the future of your company from the start and may have a significant impact on its long-term viability. Hence, your product design determines how your brand is seen and valued. The most famous and successful brands we know nowadays emerge as a result of their product’s popularity and acceptability. As a result, in order to expand quickly in your business, you must guarantee that you provide the greatest designs available.