Gone are the days when the world relied on celebrities for influencing and marketing. This is 2025 — the era of digital evolution and technological development. Today, content creators and social media influencers are on the rise because their independent voices are helping brands create a personalized experience.
Whether it’s an extensive podcast or a short Instagram reel, influencers and their voice are starting to attract businesses. Reason? Their ability to connect with their followers at a personal level.
However, it takes much more than just sitting in front of a camera and recording yourself to become a brand influencer. Modern-day influencers use certain techniques and tools to elevate brand influence and get some orders in the cart.
Let’s dig deeper.
Podcasts: Connecting Voices and Influencing Masses
A podcast is like having a ticket to hear someone speak — in fact, we can call it modern-day radio where influencers attract masses through engaging conversations. It is quite normal for influencers to have super popular celebrities appear in their podcasts, which shows the importance of podcasts in today’s influencer culture.
Podcasts are theme-based. For instance, someone might have a podcast for physical wellness, while others might be talking about food culture across the world. People interested in a specific topic listen to a podcast that piques their interest.
Since podcasts have a dedicated and loyal audience, brands have the opportunity to get in touch with an array of people who trust the voice of their favorite podcaster. Podcasters with a good reach usually make product mentions or sponsored segments that keep users engaged and update them about a particular product.
Podcasters need to ensure that what they promote is relevant to their audience and reaches a good number of people. It is possible to achieve this by implementing different podcast SEO optimization tips for 2025 that include steps like targeting conversational keywords, using SEO-friendly descriptions, and optimizing metadata.
Small Creators are All the Rave
Forget the influencers with millions of followers — they’re not even a priority now. Instead of chasing big influencers, brands now opt for smaller brands to make a reputation in the market. Such influencers are all about authenticity and try to connect with people by showing them they are just like their audience.
Since people can relate to them more than someone with a million followers, they are going to take the recommendations more personally. For instance, a local influencer promoting a local clothing brand is more impactful, as you would expect that person to wear those things when the camera is off as well. But that might not be the case with someone with a lot of followers.
Being able to connect with the audience at a personal level can give you a higher conversion rate and better brand loyalty. And small creators are all about that.
So, next time you think that a mega influencer can make a difference for you with a few words, think again. Maybe it’s the small content creator with a profound reputation and loyal followers who listen and follow.
Specific Niche? Catch the Right Audience
Modern-day influencers have one thing that’s common among them: they each follow a specific niche. For instance, someone might be an influencer because of their cooking skills, but another one could gain recognition among people due to their impeccable fashion sense.
It is evident that the people who follow them are actually interested in the niche that is being promoted by that particular influencer. Due to niche-based influencing, brands can target exactly the type of customers they want to convert.
For instance, let’s suppose you are a brand that has just launched baking supplies. Asking an influencer who bakes and shares such content with their audience might be the right person to get some sales.
Finding Your Brand Ambassador
Remember the time when celebrities were brand ambassadors of a particular brand? They would constantly endorse their products and show you how to use them in daily life. Well, the paradigms have shifted now.
Brands are now looking for long-term relationships with content creators who have a loyal audience. These creators then endorse and promote the brand and its content in their daily lives.
Repeated exposure to a particular brand not only builds trust, but it is probably going to be the first option in mind when someone thinks of buying a product. Instead of one-time promotions from different influencers, find a dedicated and growing resource that can build a sense of loyalty and shared growth. As the influencer grows, your brand will reach more people and get better conversions.
Power of UGC Should Not Be Underestimated
Brands should not underestimate the power of User-Generated Content (UGC). Over time, it has become one of the most efficient ways of creating a positive brand image in the market. In this particular technique, influencers maintain a friendly approach towards their audience and treat the brand like they are excited to try it out.
It can be a fun unboxing of a product where the influencer shares their opinion about a certain product for the very first time.
Since online scams have seen a rise, this kind of brand promotion increases the audience’s trust. Plus, they know that the influencer’s response to a particular product is also raw and unfiltered. This kind of marketing allows good brands to step up and conquer today’s saturated and competitive market.
Regardless of the product, today’s market is highly competitive, and brands need to find a way to stand out among the competitors. Brands have started opting for influencers who, in return for money, can promote their product and ensure that it reaches the right audience.
Modern-day creators use different techniques like sharing in podcasts, creating UGC’s, and using products of that brand to build audience trust. It encourages people to use and purchase the same things their favorite influencer is using.
Influencers who maintain their online presence and visibility can connect with their audience, which can ultimately lead to better brand influence and conversions.
