COVID-19 is Impacting Digital Transformation

As employers are making it mandatory for employees to operate from home, universities completely switching to online education, restaurants moving to online ordering and distribution, and manufacturers shutting down their factories, we all are experiencing the most significant organizational change in the modern company’s history.

In some ways, it can be traced to whatever is happening today to a substantial digital transformation that’s already well underway. For years, companies have moved to an increasingly digital core that is based on software, data, and digital networks, requiring a fundamentally new operating architecture. Those who are practicing self-isolation or social distancing are increasingly attracted to the goods and services that numerous startups are delivering, from education to entertainment, from shopping to cleaning and safety. The use of internet data is also on the rise rapidly.

COVID-19 has seen the most drastic change in four areas, namely, on-request food and services, telecommuting, virtual events, and the cloud.

  • On Request Food and Utilities: Delivery of foodstuffs is now the standard for a lot of people who, in the past, did not bother. Insurance firms, which made it impossible for patients to get reimbursement for telehealth or remote care, would now need to change their adjustments and reimburse them for things, including remote treatment. If you can’t alter the way you offer your goods and services, you’re dead in the water.
  • Telecommuting: Many people in industries-which formerly banned it-now work from home. To most of us, work-life has shifted, ranging from bankers, aerospace engineers to almost every teacher in the country. People are now telecommuting their families, sharing time with friends and relatives on video calls as well, so as not to separate them.
  • Virtual Events: With no one traveling and parties banned, this season, the event industry has taken a big hit. But a lot of businesses moved their budgets to digital activities or content. Only time will say, if the fall is going to be a hectic season of events or companies will decide that they prefer online events or in-person events.
  • Cloud: Without cloud through the Coronavirus pandemic, enterprises would have failed to safely exchange and co-edit data, access analytics, and more. Only short physical distances, without the cloud, would pose a challenge to collaborate among coworkers. It wouldn’t be as comfortable in real-time, streaming would be a concern, smartphones wouldn’t be smart, and fast data would be a challenge to name a few.

Those who aren’t used to this new way of operating COVID-19 may have improved the timetable for a new transition, and that’s not bad. Digital transformation appears to be the current buzzword for business. Yet not all digital changes are generated in equal proportions. While most organizations recognize the value of digital transformation, others are frustrated by the fact that they need to revamp their entire digital approach and flounder without understanding how to transform. Yet they also know they run the risk of being interrupted and replaced if they don’t do something.

A digital transformation aims to use technology to solve traditional problems, ensuring that technology is incorporated into every business field. When done correctly, digital transformation enables companies to offer unparalleled value to customers. Companies are starting a digital transition, but it’s never really over. A real digital transformation is a state of mind for a business to develop steadily and implement new digital technologies, both internally and externally. One of the priorities of digital transformation is to break down internal silos and create a seamless interior experience. When a company operates well internally, the external consumer experience is significantly impacted. Each sector of the business has a role to play in digital transformation, and each has a specific effect on customers. Lasting digital transitions are based on the consumer, with a view towards the future.

The digital transition doesn’t have to be daunting. It is not a matter of checking off a list, but rather a mindset that becomes part of the culture and experience of the organization. When an organization conducts a transition with this in mind, it produces a change that is far more manageable.

Listed below are few steps of digital transformation:

  • Customer-Centric: The organization should turn its mentality from product-focused to customer-focused before beginning a digital transformation. Customers should be the guiding force behind technology decisions, and the aim should be to make their lives better instead of making it more straightforward for the organization. A customer focus is a basis for all other decisions regarding digital transformation.
  • Organizational Structure: In order to create a cohesive organization that embraces change, companies have to break down internal silos. That means getting the new digital vision to the executives and leaders on board.
  • Change Management: Change is tough, no matter how much the business may profit. Among the most common reasons why digital transitions crash is because employees are not supporting them. The most effective attempts to handle change are compatible with the new, competitive market climate.
  • Leadership Transition: A productive digital transformation starts with leaders who push workers toward the dream from the top. Each executive and leader has to play a role in championing digital change and uniting digital transformation with the more comprehensive, long-term objectives of the business.
  • Technology Choices: Digital transformation affects not only one department but the whole enterprise. Most technology purchasing decisions require a group of 15 people, which means everyone’s voices need to be heard.
  • Incorporation: All data systems have to operate together and be incorporated into the internal processes of the organization. For an effective digital transformation, a streamlined data strategy is required.
  • In-house Customer Service: Companies do need to remember their own customers-staff-while working on digital solutions for clients. Having input from workers and delivering consumer-grade product solutions empowers employees to offer an unforgettable experience.
  • Supply Chain and Logistics: Digital transformation can be useful in improving the supply chain’s speed and reliability, from how quickly goods are manufactured to order fulfillment and distribution speed and performance. To completely exploit a transition, businesses need to explore how to digitize and develop the supply chain.
  • Security of the Data, Privacy, and Ethics: Adopting new digital solutions is opening the doors to further data security questions. Most consumers believe that their personal data is at risk, which means that the adoption of company-wide privacy and security standards should be at the top of the agenda.
  • Products, Services, and Process Development: Digital transformation involves a change in thinking about how a company provides its goods and services, including its own products and services. Successful businesses are going beyond what was always done to find the most creative and effective solutions.
  • Digitization: Digital transformation impacts all business areas and blurs the line between digital and physical stores. That means going beyond segmented operations to digitize any market component.
  • Customization: Digital transformation creates unprecedented opportunities for consumers to provide personalized service. Use digital solutions to understand customers and offer different recommendations and experiences.

Digital transformation is an evolving process, ensuring that it can be challenging to work towards change and move into the unknown continually. Still, the benefits of building a forward-thinking, customer-focused digital organization will last forever.


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