Founded in 1990 as a family business, GRIVEN Srl is now one of the most dynamic manufacturers in the current outdoor architectural lighting market panorama. The organization designs and engineers standard and custom solutions specific for any lighting design need in Italy. Based in Gaffney, SC, its sister company GRIVEN USA – part of the Experience Brands group – helps Griven Srl distribute the UL/ETL certified versions of its products in North America through a well-organized net of professional representatives. The motto “Designed in Italy, Made in the USA” states the attention that Griven dedicates to this important commercial area as well as engagement in delivering market-oriented solutions.
As Griven’s offer is entirely based on hi-tech professional products, it always has to keep up with the latest developments through a continuous research and investigation process. The R&D department is therefore always studying, testing, and comparing the newest technological findings to understand how and when they are ready to be translated into reliable, high quality, and innovative products. The groundbreaking collection of LED surface mount, modular, linear, recessed, underwater, and visual display projectors is the ideal solution to enhance with both colored and white light effects the most demanding architectural installations. Griven’s professional luminaires have lit up iconic architectural structures the world over – from historical buildings to the most modern bridges, from tall, multi-functional towers to amazing places of worship. Each architectural structure enhanced by its DMX-controlled lighting systems stands out for its illumination in bright, dynamic colors as well in tunable white light shades.
As Griven’s offer is entirely based on hi-tech professional products, it always has to keep up with the latest developments through a continuous research and investigation process.
Griven Srl is capable of customizing its standard designs down to the smallest detail according to the most different project specifications or lighting designers’ requirements, as it can rely on extreme flexibility, internal know-how, and rapid execution. The organization aims at offering not only a product that meets the different project requirements but also a complete solution for the total peace of mind of lighting designers and specifiers. “Now I want to go a step further. My main goal now is to get to manufacture bespoke solutions, further raising our current customization capability to excellence levels” says Luca Meinardi, CEO of Griven. Over the years, Griven has lit up amazing places of worship the world over, such as the Sanctuary of Loyola in Spain, the New Cathedral of Cuenca in Ecuador, Our Lady of Assumption Cathedral in Jakarta, Indonesia, Shali Mosque in Chechnya, the Cathedral of Mexico City: all architectural masterpieces that have been revealed under a completely new light. Important bridges, like the Kurilpa Bridge in Brisbane or many more in South Korea and Vietnam, historic buildings like Warsaw Presidential Palace or the southern walls of the Acropolis in Athens, functional towers like the Thyssenkrupp Tower in Germany or the Noor Tower in Morocco, and stadia, such as the Puskas Arena in Budapest or the Adelaide Oval in Australia, are just some of the many references Griven has illuminated with its fixtures all around the world. Griven’s lighting fixtures are based on a solid made in Italy tradition, strong sustainability values, constant innovation capability, continuous research and development, high-quality standards, and, last but not least, an undivided passion for light thereby positioning its products differently from the competitors.
For some years now, Griven has been investing in a prevention program aimed at improving the environmental sustainability of all its activities. The organization has been acting on basic criteria, such as facilitation of recycling activities, use of recycled materials, saving of raw materials, optimization of logistics, simplification of the packaging system, optimization of production processes, and reduction of energy waste. It has also put together a sustainability report, under continuous development, which includes all the steps it has already undertaken or is gradually accomplishing to reach its ambitious sustainability goals. This is available on its website to show constant commitment to its customers.
Griven is now recognized as one of the top 50 innovators in the market. In November 2019, Luca Meinardi answered the call of the international Experience Brands group, to which Griven belongs since 2015, to transform, through a new managerial approach, this formerly family-run Italian architectural lighting company into a modern, agile, and profitable firm. Since then Luca has rapidly implemented an innovative global strategy through the accurate definition of new plans, resources, systems, and organization in all company departments, with an eye on quality, sustainability, and made-in Italy tradition. He also promoted the continuous research and development of new lighting solutions, both in the traditional company core business of RGBW color-changing illumination systems, as well as towards the unexplored white light residential market. Through the implementation of a new strategic direction, and despite the critical worldwide situation, 2020 has become the starting point for a complete renovation meant to reach ambitious corporate goals. The keyword for building a “dream team” is heterogeneity. Luca Meinardi encourages and supports employees with different professional backgrounds, different skills, and different problem-solving approaches. This sharing and involvement is a win-win combination, as it means making feel people more responsible and aware. Once respective goals are clear to the team, they are free to find the right way to develop creative solutions that overcome the existing market offer in performance, design, and efficiency.
Griven is a highly competitive player in the outdoor architectural lighting industry. The organization’s next challenge is to extend its collection to the consumer and decorative exterior lighting market with a 360° product offer. It has recently engineered a new product collection of outdoor lighting fixtures specific for the enhancement of landscape and architectural details in residential or commercial areas through refined accent lighting. The team wanted to transfer its long-term technical expertise into a straightforward, practical solution with a wide range of application purposes. More product novelties are already on their way and will soon come to light to complete the existing range.
Green spaces have become essential in everyday life and people are placing greater value on them owing to a new awareness and a strong craving for enjoyable moments in the open air. An exterior landscape lighting system is a great way to add appeal, elegance, and safety to a home garden as well as to wider private or public spaces at night. Engineered to enhance the landscape and architectural details in residential or commercial areas through refined accent lighting, Griven’s brand-new Bollard and Spike versions of the MOON series translate the long-term technical expertise into a straightforward, practical solution with a wide range of application purposes always with an eye on sustainability.
