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The CEO Views > Blog > Magazine > ENTREPRENEUR VIEWS > CameraShine: Cleaning the Security Industry’s Vision
ENTREPRENEUR VIEWS

CameraShine: Cleaning the Security Industry’s Vision

The CEO Views
Last updated: 2025/12/29 at 10:30 AM
The CEO Views
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Brandon Beal, President

The idea behind CameraShine’s foundation found its footing on a job site. A commercial customer’s demand for cleaning outdoor security cameras compelled President Brandon Beal to realize that there is no answer to that demand, neither to him nor to his team. Every technician had their own “method,” and none of them were consistent, safe, or scalable. Ladders, lifts, Windex, and paper towels were doing more harm than good.

Unable to find a safe or economical solution, Brandon decided to create a solution to the problem that many faced. Physical security does not only involve providing cameras but also offering camera cleaning services. Anyone providing physical security at a hospital, grocery store, casino, or other locations should also be equipped to clean camera lenses. CameraShine was established by understanding this requirement. What began as a small problem-solving project became a mission to improve how the entire industry maintains its vision.

What CameraShine Delivers?

A U.S.-based manufacturer, CameraShine, is focused on the electronics security industry. Its flagship products, CameraShine PRO and CameraWand, are surveillance camera cleaning kits that allow safe maintenance of security cameras from the ground. “We sell online and direct B2B partnerships with security integrators, national accounts, and large end users,” clarified Brandon. The company also provides automated refill kits, onsite training, and service-plan resources to help organizations standardize camera maintenance across their sites.

The Engine Behind Every Operation

Innovation is the engine behind everything CameraShine does. Every new idea, whether it’s a product upgrade, packaging improvement, or workflow simplification, moves the company forward. Instead of chasing complexity, CameraShine is chasing efficiency for its customers. By making the process easier for the end user, it accelerates adoption, and growth follows naturally. While staying close to the field and constantly improving based on real-world feedback, CameraShine turns small innovations into big advantages.

Pushing Boundaries

The security industry is improving the value proposition of what cameras can do by embedding artificial intelligence (AI) and advanced analytics into them. These systems are driving unbelievable possibilities, and CameraShine is ensuring they perform at their peak by keeping the lens clear and the process efficient for successful execution. Even the most incredible AI analytics can be defeated by a water spot, and the company makes sure that doesn’t happen.

Its patented designs make camera maintenance faster, safer, and more consistent. What once took two technicians and a lift can now be done by one person from the ground in under a minute. This transition changes the economics, safety standards, and operational planning for every integrator and facility that adopts it. Beyond the tools, CameraShine is building the foundation for data-driven maintenance, where cleaning schedules, image clarity, and system performance are directly integrated into analytics and AI.

A Tale of Innovation & Adoption

CameraShine has achieved milestones demonstrating both innovation and adoption. The company received the 2024 ESX Innovation Award, and Brandon earned recognition as a 2024 Innovator of the Year by Security Info Watch. It also became an official Hanwha Technology Partner, collaborating with one of the world’s leading surveillance manufacturers. This partnership underscores the distinct value CameraShine delivers to camera performance and system reliability.

However, one of its most meaningful milestones is customer adoption. CameraShine’s solutions are now standard tools for maintaining clarity, improving safety, and reducing service costs across tens of thousands of cameras nationwide, from integrators to national accounts and large end users.

Ensuring Clarity in Surveillance

CameraShine improves security by focusing on the most overlooked variable in surveillance, clarity. A camera is only as good as what it can see, and even the best hardware or AI is of no use if the lens is dirty. CameraShine provides technicians with the ability to maintain image quality safely from the ground, eliminating ladders, lifts, and downtime. This consistency transforms the reliability of video evidence, improves operations, and enhances the performance of analytics-driven systems. In a nutshell, CameraShine helps the industry by making camera maintenance simple, safe, and standardized.

Differentiators to Look For

“Our biggest competition is either the habit of doing nothing or having someone risk climbing a ladder or renting a lift,” mentioned Brandon while talking about what makes the company different from its competitors. CameraShine stands out because it provides a simple and safe alternative to that. Its system turns a slow, expensive, unsafe, possibly two-person task into a one-person, one-minute process that delivers safer, cleaner, and more consistent results. The company does not add complexity; it simplifies the work that keeps cameras performing like new ones. The team CameraShine is a builder solving real-world problems with real-time feedback. Every product it launches is tested, refined, and validated by the people who use it daily.

What the Future Holds for CameraShine?

The business is just getting started. The now is scale, getting CameraShine into the hands of every integrator, every facility, every team that depends on clear video. The company listens to its customers and develops new tools and solutions to help them improve their existing processes. Innovation isn’t a one-time event for CameraShine; it’s a mindset. As long as there are blind spots in the security industry, it will keep finding better ways to eliminate them with efficiency, precision, and innovation.

“The real risk isn’t a dirty security camera, it’s the evidence you missed because of it.”

— Brandon Beal, President

The CEO Views December 29, 2025
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