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The CEO Views > Blog > Magazine > ENTREPRENEUR VIEWS > CallTower: Uniting Innovation and Expertise in Communication
ENTREPRENEUR VIEWS

CallTower: Uniting Innovation and Expertise in Communication

The CEO Views
Last updated: 2025/11/25 at 6:16 AM
The CEO Views
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Bret L. England, CEO & President

Business growth in today’s competitive world moves beyond the concept of revenue generation. Achieving sustainable growth that encompasses technology, innovation, cost-saving, improved operations, security, environmental concerns, and more is no less than a tall order. However, with Microsoft’s solutions integrated into operations, modern-day businesses are changing the ways they used to operate.

Today’s businesses are on a quest for smarter ways to connect, prompting providers to design communication solutions as unique as each company’s needs. With PR Newswire reporting that 97% of businesses will embrace AI in customer communications by 2025, it is clear that the demand for seamless, AI-powered interactions is reshaping how companies elevate the customer experience.

Microsoft solution providers in today’s world of business communication and networking are helping companies enjoy such seamless and intelligent communication. As one of the most reputable Microsoft and Other Communication Solution Providers, CallTower specializes in UCaaS (Unified Communications as a Service), CCaaS (Collaboration, Contact Center as a Service), CAI (Conversational AI) technologies, and end-to-end professional and managed services.

Empowered by over 25 major business integrations, CallTower is reimagining how organizations communicate internally and externally. Standing at the intersection of innovation and excellence, this communication solutions provider drives meaningful connections and ensures long-term success. Although CallTower’s expertise lies beyond offering Microsoft solutions, The CEO Views recognizes it as one of the Best Microsoft Solution Providers to go for. CEO and President, Bret L. England, in a candid conversation, shared with us the incredible journey of the company, from entrepreneurship to becoming one of the global leaders in delivering advanced communication solutions.

Reshaping Business Communication

Early on, CallTower observed a major shift in how businesses communicate. Organizations were tied to expensive, on-premise phone systems that failed to keep up with the rapid pace of change. While sharing anecdotes about the company’s earlier years, Bret mentioned, “We believed there was a better way—a cloud-based model that delivered enterprise-grade communications without the complexity and cost.” This remained at the heart of CallTower’s service delivery. From the very first day, it upheld the mission of empowering companies with seamless, integrated voice, collaboration, and contact center solutions that make their teams more productive, efficient, and connected.

A Global Leader in Seamless Communication

Since its establishment in 2002, CallTower has traveled a long distance to emerge as a global leader in offering intelligent communication solutions. Today, the company delivers Microsoft, Cisco, Zoom UCaaS, and CCaaS solutions for other companies. CallTower provides fully integrated voice, video, messaging, and contact center services that work anywhere—whether a team is in the office, remote, or hybrid. It serves customers in more than 75 countries, with operations in North America, EMEA (Europe, the Middle East, and Africa), and APAC (Asia-Pacific). CallTower’s focus on pairing world-class technology with a white-glove service model that makes adoption seamless is what really sets the company apart from other communication service providers.

A Comprehensive Suite of Solutions

CallTower’s portfolio is designed to connect with customers wherever they are and take them where they want to go. The comprehensive suite of solutions offered by the company includes:

  • Microsoft Solutions: Operator Connect, Direct Routing, Teams Phone, Teams Premium, and Microsoft GCC High for government and defense.
  • Cisco Collaboration: Webex Calling, Cisco UCM Cloud, and Cisco Contact Center.
  • Zoom Phone: Enterprise-grade voice integrated with the Zoom collaboration platform.
  • CT Cloud Voice & CT Cloud Contact Center: Our proprietary, fully hosted voice and contact center solutions.
  • Contact Center Integrations: Five9, Genesys Cloud, CT Contact Center, Webex Contact Center.
  • Value-Add Services: SMS, WhatsApp, Compliance Recording, e911, Analytics, Entra Sync, and one-click failover for redundancy.

Walking on Thin Ice

An entrepreneurial journey is nothing but an uphill battle, where every business encounters challenges of various types. One of the biggest challenges that any new business faces is winning client trust, and CallTower is no exception. In the early days, the toughest challenge was convincing businesses to trust the cloud. Initially, many clients were skeptical about the voice quality, security, and reliability of cloud-based solutions. To win clients’ trust, the company had to demonstrate repeatedly that cloud communications could outperform legacy systems. CallTower invested heavily in infrastructure, network redundancy, and customer education. The initial persistence that the company showed helped it build trust, which still fuels its customer relationships today.

CallTower: As a Microsoft Solution Provider

As a Microsoft solution provider, CallTower specializes in enabling Microsoft Teams users to connect their collaboration environment to the public telephone network through Operator Connect and Direct Routing. This ensures enterprise-grade security, compliance, and reliability. “We also bring added value with GCC High for government, Teams Premium, advanced analytics, compliance recording, and deep contact center integrations,” shared Bret. For its customers, that means their Microsoft ecosystem becomes a complete, unified communications solution.

Beating Market Competition

The competitive business environment is one of the biggest challenges for today’s businesses to operate in this domain. In such an environment, CallTower stands out from its competitors by relying on ‘choice for its customers.’ It gives customers a choice while offering their services. Let’s find out how. To date, many providers are tied to a single platform. However, that is not the case with CallTower. It provides its customers with options that include Microsoft, Cisco, Zoom, and CT Cloud. This allows them to choose the solution that best suits their requirements. The global reach of the company enables it to offer local service and compliance in more than 75 countries. Additionally, the white-glove onboarding and 24/7 support set CallTower apart from its competitors in terms of customer experience.

Unique Value Propositions

As we all know, a unique value proposition communicates the specific benefits of services, stating how they address consumer needs and what sets them apart from competitors. CallTower has a range of unique value propositions that differentiate its services from other communication solution providers.

  1. Multi-platform expertise across Microsoft, Cisco, Zoom, and proprietary CT Cloud solutions.
  2. Global voice enablement in 75+ countries with compliance assurance.
  3. Specialized vertical solutions, including Microsoft GCC High for government and highly regulated industries.
  4. End-to-end management with onboarding, training, and support.
  5. One-click failover and redundancy to ensure business continuity.

Combating Industry Volatility

Amidst industry changes, technological breakthroughs, changing preferences, and dynamic consumer demand, companies often struggle to adapt to the volatility. Navigating such a fluctuating business landscape requires deploying strategic moves. CallTower has embraced AI-powered contact center features, expanded Operator Connect globally, and integrated SMS, WhatsApp, and advanced analytics into its solutions. As a cloud service provider, the company also prioritizes compliance and data security to keep pace with the continuously evolving regulations.

A Workplace Culture of Collaboration and Innovation

USA Today has honored CallTower as one of the top places to work. With such a reputation, the company undoubtedly has fostered a workplace culture that many of its contemporary businesses might lack. When asked to give a brief overview of the company culture, Bret proudly shared, “Our culture is built on collaboration, agility, and a drive to continuously improve.” Bret encourages the teams of the company to explore new ideas, challenge the status quo, and bring forward solutions that generate value for customers.

With its dedicated, action-oriented, and inquisitive group of professionals, the Executive Management team of the company enables people to connect through the world’s most advanced and unified communication and collaboration solutions. CallTower realizes the importance of employee engagement, training, and motivation in driving organizational performance. Hence, it extensively invests in people’s training, cross-team collaboration, and recognition programs to ensure innovation is an integral part of its everyday workflow.

Giving Collaboration a Voice

“Giving Collaboration a Voice” – CallTower’s motto is the north star of the team. It means enabling teams to connect and collaborate without barriers, irrespective of their location, device, or preferred platform. This motto directs the company in delivering an effective cloud solution that enables teams to stay connected, happy, and productive. CallTower integrates voice directly into collaboration platforms such as Microsoft Teams, Cisco Webex, and Zoom. This allows clear, efficient, and productive communication every time it takes place.

Endeavors to Adapt to Future Trends of Microsoft Solutions

We are living in an era of digital disruptions that are prompting businesses to become adaptable to changing technological trends. As we can see, Microsoft continuously evolves its products, solutions, and services with every emerging trend. Looking at the trends that could shape the future of Microsoft solutions, Bret believes the next big wave will come with AI. In this regard, he mentions Microsoft Copilot and its other intelligent tools that are embedded into daily workflows, along with omnichannel capabilities, enhanced security, and hybrid work optimization. In order to keep CallTower future-ready, the business has planned to expand Operator Connect to new regions. This has been done by enhancing its AI-driven analytics and deepening integrations across UCaaS and CCaaS platforms. “Our goal is to help customers not just keep pace with these changes, but to use them as a competitive advantage,” mentioned Bret.

Knowing Bret L. England, CEO and President

As the CEO and President of CallTower, Bret envisions making global communication seamless and secure for organizations of all sizes. With decades of leadership experience in technology and telecom, he has guided the company through record growth, expanded its global reach, and strengthened its position as a leading Microsoft, Cisco, and Zoom solution provider. Bret has centered his focus on building a culture of innovation, service, and strategic partnerships that help its customers thrive in an ever-evolving market.

Accolades and Recognitions

As an intelligent communication solution provider, CallTower has earned several awards and recognitions that stand as a testament to its excellence in crafting its solutions. Below are some of its notable wins:

  • CallTower has recently won the prestigious “We Tech” Award of 2025 for Microsoft Teams GCC High Excellence.
  • USA Today has honored the company with the Top Workplaces Award in 2025.
  • CallTower is named the Cloud-Based Unified Communications Company of the Year – Global in the International Elite 100 Awards.
  • Named to the 2024 Utah 100, MountainWest Capital Network’s annual list of fastest-growing companies.
  • Suzzane Walker, a Channel Director of the company, has been honored as one of the Top 10 Influential Women Driving Business Success in 2024.

Our strategy is to listen closely to our customers, anticipate market shifts, and innovate before they become necessities.

The CEO Views November 25, 2025
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