Technology is moving faster than ever. To keep pace with the rapid advancements and changing market demands, businesses are looking out for new opportunities to adapt, innovate, and remain competitive. By overcoming bottlenecks and accelerating through the pace of change, CallTower stands at the top of innovation and technology.
Developing cloud-based unified communications and collaboration solutions for businesses worldwide, the team at CallTower has perfected innovation in communication technologies. Over the past two decades, they have developed their secret sauce and defined their purpose, ensuring to enhance productivity, efficiency, and collaboration within organizations.
With a mission to provide a seamless communication experience to clients, CallTower is bringing their innovative ideas to life at a rapid pace and connecting the world through unified communication.
In our recent conversation with Bret L. England, CEO of CallTower, we took a deep dive into their incredible business story.
What inspired you to develop the idea of CallTower? What was your mission at the outset?
Building CallTower has been my passion, drawing from valuable insights gained from leading global organizations. I have a deep-seated appreciation for communication technology and have successfully implemented CallTower’s services, enabling our customers to seamlessly communicate using a variety of top-tier solutions on a global scale.
For me, CallTower represents a culmination of my learnings from years of organizational growth. I identified talented individuals eager to advance CallTower’s mission, and with our combined efforts, committed to building an organization that prioritizes the well-being of our team, customers, partners, and shareholders. We have experienced a tenfold growth, achieved robust profitability, and witnessed numerous employee advancements, making CallTower a highly regarded workplace.
How has your company evolved and made a mark over the previous years?
Our journey at CallTower has been marked by continuous evolution and innovation. Initially, we specialized in CallTower hosted Cisco CallManager, offering an early Voice-over-IP (VoIP) solution as a pioneer in Unified Communications as a Service (UCaaS).
A significant shift occurred about a decade ago with the introduction of “CallTower 2.0.” This marked a change in leadership and vision, moving from offering singular solutions to a comprehensive suite of options. Our mission expanded from being Cisco-focused to embracing a “best of breed” approach, broadening our offerings to include industry leaders like Microsoft and Zoom.
Could you perhaps elaborate on the solutions that your company offers?
CallTower offers a comprehensive range of cutting-edge communication and collaboration solutions, with a portfolio encompassing a variety of over 25 different services designed to enhance business productivity and streamline communication processes. Some of our key solutions include Unified Communications as a Service (UCaaS), Microsoft 365 Integration, Contact Center Solutions, Audio and Video Conferencing, Collaboration Tools, Business VoIP Solutions, Secure Cloud Services, Global Connectivity, and Customizable Solutions.
We work closely with our clients to understand their unique requirements and provide solutions that align with their specific goals and challenges.
In light of the industry’s volatility, what approach and strategies do you undertake to serve your purpose?
In an industry as dynamic as ours, our approach at CallTower is centered around agility, innovation, and customer-centricity. We understand that to navigate the volatility effectively, we must continuously evolve our strategies to meet the evolving needs of our customers and the industry as a whole.
One key strategy we employ is a focus on diversification. By offering a comprehensive suite of communication and collaboration solutions, we cater to a broad range of customer requirements. This diversification not only helps us mitigate risks associated with fluctuations in specific market segments but also positions us as a one-stop solution provider for our customers.
Another crucial aspect of our approach is innovation. We invest heavily in research and development to stay at the forefront of technological advancements. Additionally, we prioritize customer-centricity in everything we do. We listen to our customers’ feedback and tailor our solutions to meet their specific needs. Furthermore, we place a strong emphasis on operational efficiency. We continuously evaluate and streamline our internal processes to ensure that we are operating as effectively as possible.
In this competitive environment, how do you make sure that your company is future-proof? How do you define your corporate culture?
With over 25 years of financial and operational experience, I have learned the critical importance of making strategic, data-driven decisions for a company to thrive, particularly in the fast-paced technology sector. At CallTower, we prioritize both financial robustness and operational efficiency, which guide our decision-making process from strategic planning to daily operations.
Operationally, my experience has highlighted the value of maintaining a lean, agile operation. We continually seek ways to streamline processes and leverage technology to enhance efficiency. This approach not only keeps us competitive but also improves our ability to serve our customers effectively.
From a financial perspective, I have learned the significance of prudent financial management. We closely monitor our financial health and strategically invest in areas such as research and development and customer support to drive growth. Moreover, this wealth of experience has cultivated a culture of continuous learning within CallTower. We encourage our teams to learn from past experiences, adapt to change, and innovate as the technology landscape evolves.
What trends do you see in the industry in the next decade? What future plans do you have for your company?
Looking forward to the future of our industry, one key theme emerges: the connectivity of solutions. This aligns perfectly with CallTower’s core philosophy and expertise. We recognize that modern organizations are no longer limited to a single vendor or provider. What they truly desire are options – options that empower them to customize their communication and collaboration environment to suit their specific requirements.
We anticipate a continued evolution in the industry, aligning with the need for interconnected solutions. We envision a convergence of Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS), led by innovative providers like CallTower. This convergence will usher in a new era where the focus shifts not only to user experience (UX) but also to customer experience (CX).
As for CallTower, we will continue to innovate and offer solutions that provide our customers with the options and flexibility they require to excel in a rapidly evolving digital landscape. Our aim is to remain a trusted partner for organizations looking to enhance their communication and collaboration strategies for the better.
