The residential property market continues to present significant opportunities for strategic investors. According to a CNBC report, investors accounted for 25.7% of residential home sales in 2024 and real estate investors have bought one-third of all single-family residential properties in 2025. This highlights the importance of expert guidance to help investors navigate the market effectively. Calla Property, an Australian-owned residential property investment firm, specialises in helping clients strategically grow their wealth through research-backed strategies.
By continually refining its methodology and applying it with expertise, creativity and experience, Calla Property earned the “Innovation Excellence Award 2025” from The CEO Views. Celebrating the company’s commitment to innovation, The CEO Views spoke with CEO Susan Farquhar, who shared an inside look at the company’s remarkable growth and approach to residential property investment.
Innovation Embedded in Operations
Developed over more than two decades, the proprietary Calla Property Insights methodology enables the firm to identify the right property in the right location at the right time across Australia, specific to the client’s individual investment strategies, structures, and budgets. “We provide a full end-to-end service, supporting clients from investment strategy and property selection through to acquisition, management, and long-term portfolio growth,” shared Farquhar.
As CEO, Susan fosters a culture where innovation is embedded in all aspects of operations. By encouraging curiosity, collaboration, and data-driven decision-making, she has emerged as an exemplary leader. Investing in research, technology, and people, Susan ensures the company remains agile and responsive to market shifts. She is seen as both a visionary and enabler, creating space for new ideas, testing approaches, and championing improvements that enhance client outcomes and team performance.
Unlocking Investment Opportunities
Calla Property helps clients grow wealth through tailored residential property investment strategies. It provides expert research and personalised guidance to identify opportunities aligned with each client’s portfolio objectives. The company delivers a seamless, research-driven experience, from strategy and acquisition to finance, construction oversight, and property management. Its approach empowers clients to make confident, informed decisions and transform residential property into a sustainable wealth-building tool.
Hitting It Out of the Park
Technology drives insight and efficiency at Calla Property. Systems integrate multiple data sources to enhance forecasting, streamline workflows, and provide accurate market analysis. Automation supports consistency and speed, while digital client platforms ensure transparency and real-time updates. The company continuously explores emerging technologies, including AI and advanced analytics, to strengthen research and improve client outcomes.
Getting Ahead of the Game
Calla Property’s competitive edge lies in the depth of its research, strength of its methodology, and client-focused approach. Calla Property Insights provides unique, data-backed clarity in a competitive market. “We prioritise transparency, education, and long-term client relationships, which builds trust and loyalty,” shared Susan. By specialising in emerging residential property opportunities and leveraging efficient, tech-enabled systems, the company stays ahead of trends and delivers superior results for clients. This year marks Calla Property’s 11th year in this field.
Championing Innovation
Excellence in innovation comes from the continual refinement and application of Calla Property’s methodology. Regular reviews incorporate new data sources, performance analysis, and market feedback. By integrating the methodology into technology platforms, insights are accessible, scalable, and consistently applied, benefiting every client.
Innovation at Calla Property means constant evolution. Team members are encouraged to contribute ideas, test new approaches, and challenge assumptions. Every experiment, successful or not, is seen as progress. This mindset keeps the company adaptable and future-focused, ensuring exceptional outcomes for clients.
Securing a Position in the Future
Calla Property foresees residential property investment being shaped by data, technology, sustainability, and changing lifestyles. Susan predicts increased demand for transparency, socially responsible investments, and adaptable living models will drive transformation in the sector. She aims to position the company at the forefront by expanding into innovative property types, deepening analytics and AI use, and maintaining a strong focus on client education and portfolio growth. The company’s goal is to lead the industry towards smarter, more sustainable, and wealth-focused residential investment opportunities.
Susan Farquhar, CEO
Susan is the CEO and Founder of Calla Property, a leading Australian residential property investment firm. With over twenty years of experience in property research and wealth creation, she developed the Calla Property Insights methodology to help clients make confident, data-driven investment decisions. Susan is passionate about empowering clients to achieve financial independence through informed strategy, innovation, and education. Her leadership is grounded in integrity, curiosity, and a commitment to helping clients grow their wealth.
OUR TEAM COMBINES DATA SCIENCE WITH HUMAN EXPERTISE TO ENSURE OUR INSIGHTS ARE ACCUUTE, RELEVANT, AND ADAPTABLE.
