Whether a C-level executive or a beginner DIY entrepreneur, you’ve likely got a story or two to tell. Regardless of where you work or what you sell, if you’ve got experience and a solution to a societal problem, you’re likely qualified to write a book. Writing a book tells your story, confirms your credibility, and establishes yourself as a leader and innovative thinker. A published book on the shelf is a great marketing tool for your business, career, or brand as a whole. Your book can define the success of your personal brand. In what ways does a book launch your legacy?
Proof of Expertise
You have a published book that likely went through an editor, agent, or even a publishing company. You’ve likely meticulously researched and fact-checked the claims and content of your book. You’ve made it as an author. Becoming an author with a bibliography solidifies your expertise and authoritativeness regarding the subject of your book. Even if your book and business aren’t exactly matched in content, you’re a researched and published author. You clearly know your stuff.
Enhances Credibility
Like solidifying your expertise, becoming a published author with a book on the shelves proves your credibility. More clients, readers, and business partners are willing to trust and believe in your words and brand. Your book will show you have passion, dedication, and authority in your life and career. When you openly broadcast your goals, values, and expertise, you become more trustworthy as a public figure, entrepreneur, and brand. Showing integrity is essential!
Brand Growth
There’s no better marketing tool than a published book. You, your publishing company, or literary agents work hard to get your books in stores and on shelves. When your book is marketed to the world, so is your name and brand. You’ve not only got your book as a great promotional gift and marketing tool within itself, but it also serves as a pedestal on which your brand can be built or grown.
Establish a Legacy
A book will speak for you even when you or your business are gone. Your book can inspire and educate future generations, creating a legacy in your name. A legacy is crucial not only for you, your business, and your family but also for society as a whole. What can the world learn from you? A book can become part of your legacy, and your legacy will map out the knowledge and mark you leave on the world.
Promotes Leadership
Becoming a researched, respected, and published author paints you as an authoritative figure. You are more likely to be trusted to lead in your career and life. Leaders can influence others, create opportunities for themselves, and nurture a thriving career. Effective leadership is critical to establishing a good brand or business. Entrepreneurs must show good leadership skills to succeed; a book can help you grow and prove these skills.
Raising Visibility
Your book will likely go into your brand’s story and purpose. A book is one of the best ways to draw awareness to an issue or goal, especially regarding a personal career or brand. A published author will appear authoritative and educated regarding your brand’s mission, and you can attract more supporters with your book.
Lead Generation
If you have enough knowledge and passion to write a book about your life’s goals and mission, you’re likely the real deal. Readers and potential clients will realize this and be drawn to your passion. You will likely gather more leads from more sources with a published book. Your leads may be more nurtured and successful, as your writing will likely have influenced them in many ways. Your lead generation and marketing efforts will go much further.
Royalties
You likely won’t be the most famous author in the world, but you don’t need to be. With a solid marketing strategy or a good publishing company, your book will likely grant you some royalties. Perhaps these royalties won’t pay rent, but you’ll generate more income to fund your brand, business, or career growth, and that’s never a bad thing. You never know; some books are far more successful than anticipated.
Conclusion
Many people feel they don’t have enough life experience, expertise, or authority to write a book. However, if you’ve gone far in your career or have a passion for an issue, you’re likely highly qualified to research and write a book. A book not only proves your expertise and leadership skills but also serves as a great marketing tool to nurture leads and grow your business or career. You’ll also raise visibility and awareness about the problem you’re trying to solve. As an entrepreneur, brand growth, leadership, and credibility are essential for success. You may even make money from your book to further fuel your branding.
