With traffic from Google’s page 1 down significantly, visual content is becoming a more important way to communicate your brand. Companies in even the most unlikely industries are finding ways that compelling imagery can really drive engagement and build brand recognition.. For busy leaders though, Freepik AI Image Generator is becoming a way to meet that quality visual output all the more efficiently.
Breaking down barriers
The traditional process to create professional visual content is a long slog for those not accustomed to Photoshop or even Canva. Photography takes time and requires investment in equipment, while stock photography is great but lacks customisability (it stands out as being stock). Professional design services are simply expensive, and there is often a lag that doesn’t align with rapid content creation needs. Freepik AI Image Generator eliminates all these barriers by making high-quality visual content creation accessible, cheap, easy, and instant.
Freepik’s image tool generates custom images that appear to be highly professional. Using a text prompt, like an LLM AI model, there’s a human process to the image generation – simply express what you want in a concise way: product mockups for online stores, lifestyle images with brand items, packaging visuals, or seasonal promotional graphics. This can help jump on new trends faster, produce seasonal content without being late, and produce iterations of existing product photography.
Cost-effectiveness that scales
From a financial perspective, Freepik AI Image Generator is a value-based offering because traditional content involves multiple cost layers. For companies with many visual assets across multiple campaigns or product lines, this adds up to be a lot.
AI-generated imagery through Freepik makes these costs not just lower, but more scalable and predictable. Business leaders aren’t always natural creatives and are inherently busy, but learning Freepik is easy. There are a few AI models to choose from (making it an all-in-one platform), and iteration is made simpler.
Creative control over the brand
Brand consistency is everything when posting on the likes of LinkedIn, but it can be difficult at the best of times, especially with unwieldy AI. Freepik AI Image Generator does a good job of keeping visual coherence across all marketing materials, as it has an ability to generate images matching precise specs so businesses can maintain their unique visual identity without going off course. A ton of stock content is also available to dip into now and then for ideas.
Expanding into video content
With the growing importance of video marketing, Freepik AI Video Generator complements the image generation capabilities by offering similar advantages. A single prompt can turn an image into a video, which begins to save vastly more time and money than with bespoke video creation. Among others, both Google Veo and Kling AI are available, which are the two leading models. Plus, the subscription grants you access to Topaz video upscaler for enhancing those older videos.
Considerations
Leaders should consider such innovative platforms that act as a one-stop shop. When Google Veo releases a new model, Freepik will be offering access to it. This eliminates time wasted staying on top of AI developments, which can otherwise make your head spin. Not to mention that the editing tools tie it all together, making it a place to store visual assets and manage them efficiently.
