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The CEO Views > Blog > Magazine > ENTREPRENEUR VIEWS > Wealth Planning By Bob Chitrathorn offers tailored financial guidance and an elevated standard of client care
ENTREPRENEUR VIEWS

Wealth Planning By Bob Chitrathorn offers tailored financial guidance and an elevated standard of client care

The CEO Views
Last updated: 2024/03/20 at 4:56 AM
The CEO Views
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Financial planning and wealth management are essential for a stable and prosperous financial future. These services provide individuals with a structured approach to set and work towards achieving financial goals, ensuring a well–designed strategy for building wealth. Wealth Planning by Bob Chitrathorn stands out as a valuable resource, offering personalized guidance tailored to individual needs. Beyond traditional financial planning, Bob Chitrathorn’s wealth planning services consider clients‘ unique circumstances and goals. 

By emphasizing strategic investment, risk management, and tax optimization, Wealth Planning by Bob Chitrathorn assists clients in navigating complex financial landscapes, helping them build and work to preserve wealth over time. 

Bob Chitrathorn, a figure in the financial planning and wealth management industry, had various motivating factors that drove him to establish his own company. He has a strong desire to create a positive impact on the world and works towards improving people’s lives. His goal is to assist those who were underserved and ensure that the focus was on the clients and their goals, rather than solely on the profits of a corporate entity

Bob aims to make people’s lives a little easier by helping them pursue financial stability. When individuals have their finances in order, it eliminates one less thing for them to worry or argue about. Bob also appreciates the idea of mutual success, where he can make money alongside others and work as a united team.

Wealth Planning by Bob Chitrathorn’s journey began many years ago, unbeknownst to Bob. He worked as a financial advisor for a company that focused on helping people and doing the right things. Bob eventually became a VP at the company and continued to enjoy his work and assisting others. However, over time, he noticed subtle changes and felt the company prioritized corporate profits over client needs. This realization prompted him to make a change.

Bob, along with a few others, decided to break away and start a new firm. Leaving his comfort zone and starting anew was a significant milestone for him, albeit a little scary. Even today, Bob remains dedicated to prioritizing clients, helping them, and educating them to the best of his abilities. It is truly his passion.

Bob Chitrathorn’s business specializes in comprehensive financial planning and wealth management. He offers personalized financial solutions to meet each client’s unique needs. His services include investment planning, retirement strategies, insurance planning, and estate conservation.

Bob also assists with insurance, tax, Medicare, college, and college repayment planning. He is dedicated to helping clients navigate their financial journey and preparing them for long–term financial independence and growth. For more information, please visit Bob Chitrathorn’s website at www.planwithbob.com.

Our clients take comfort in the Tailored Guidance that we provide, knowing we have a genuine interest in their goals and will use every ounce of our ability and our resources to get the job done.

Bob Chitrathorn faces different challenges with long–term clients compared to newer clients joining his firm. The market’s unpredictable nature makes it difficult to foresee its movements. One major challenge arises when a new client joins, and the market experiences a decline. This situation makes it harder to discuss the importance of staying invested and avoiding emotional decisions. However, long–term clients understand the market’s ups and downs and are comfortable with it because they have learned their risk tolerance over time. To assist newer clients who may join before a market downturn, Bob is adopting a more cautious approach. He is utilizing investment vehicles that offer risk mitigation while still providing potential for significant returns.

Wealth Planning by Bob Chitrathorn stands out from. others because they are willing to put in the time and effort. Unlike some advisors that have over 10 years of experience who only work about 30 hours a week, this company consistently puts in 50+ hours a week. They are truly passionate about what they do, so it doesn’t feel like work to them. Additionally, Bob Chitrathorn believes that one of the key factors that sets the company apart is their willingness to openly share with clients their financial resources and strategies.

Meet Bob Chitrathorn: Accomplished Financial Advisor, and Motivational Author 

Bob Chitrathorn has served hundreds of clients over his 19 years as a financial advisor. As a second–generation immigrant from Thailand, Bob has experienced firsthand the value of education, hard work, and a positive mindset in achieving financial success. His very first “clients” were his own parents, who inspired him to pursue a career in finance through their own careful and considered approach to money management. It was through sitting in on their financial discussions that he developed the listening skills that have become his professional calling card.

Bob graduated magna cum laude from California State University in San Bernadino with a BS Finance and a BS in Real. Estate and is a member of the Golden Key Honor Society. He is also a contributing author to the motivational book Success Manifesto: The World’s Leading Entrepreneurs & Professionals Reveal Their Secrets to Mastering Health, Wealth & Lifestyle.

Bob Chitrathorn is a registered representative with, and Securities and Retirement Plan Consulting Program advisory services are offered through LPL Financial, a registered investment advisor, member FINRA/SIPC. Other advisory services offered through Mariner Independent Advisor Network. Mariner Independent Advisor Network, Wealth Planning by Bob Chitrathorn, and Simplified Wealth Management are separate entities from LPL Financial. 

All investing involves risk including loss of principal. No strategy assures success or protects against loss. There is no guarantee that a diversified portfolio will enhance. overall returns or outperform a non–diversified portfolio. Diversification does not protect against market risk.

The CEO Views February 29, 2024
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