In recent years, the American iGaming industry has shot up like a rocket, vastly exceeding the wildest of expectations. The past five years alone have seen the most growth and one of the biggest economic surges in most industries. Besides amazing technological leaps, AI continues to play a magnificent role in today’s fantastic iGaming arena. This article helps you dive into the iGaming argument from A to Z.
The Power of AI in iGaming
While AI technology has been around since the 60s, it has become a major focal point in the mainstream in the past 15 years. There’s no doubt that the PC and Macintosh computer boom helped open the door for the public to embrace AI technology. However, it is the smartphone revolution that has entire industries on board with AI becoming inseparable from everyday tasks.
AI has become an invaluable right arm of the iGaming sector, beginning with cybersecurity. The issue of cyber terrorists is so pervasive that it seems to make the daily news and headlines. Because cybercriminals cost companies billions, the top iGaming sites spare no expense in protecting their brand reputations.
AI first assesses the strength and viability of the current network. Even though there are plenty of trained human network professionals, AI is best equipped to handle this task because of its vast databases to analyze and segment data. AI tools can make winning suggestions about how to fix subpar networks and even automate the upgrades. AI tools can also predict future problems in the network and, of course, offer suggestions on how to fix them.
AI for Safe Boarding Members
Because the lifeline for real money online casinos is a constant flow of new members, the critical area for AI tools to benefit these sites is the new membership boarding. In years past, iGaming sites relied heavily on trained network professionals to safely process new memberships. Needless to say, this took a considerable amount of time to fully handle, and the results were here to miss.
The main function of AI helping iGaming sites is overall network security. Therefore, AI tools work with incredible speed to verify the authenticity of new membership registration forms. It will also work behind the scenes to verify new member’s documents like photo ID and membership bills to see if they are genuine or deepfakes.
AI for Detecting Real-Time Threats
Of course, correctly onboarding new members to safely protect the iGaming experience is only the first step. The real payoff for using AI tools is the continued success of protecting the network. With behavioral AI tools, iGaming sites get a first-class experience with real-time security issue detections.
With behavioral AI tools, all the moves and pages a visitor visits are cataloged. That way, if something is out of the norm, AI tools can act on behalf of the iGaming sites. It can even go as far as locking out those suspicious or problem members out of the network.
The Importance of Personal Gaming
While iGaming members are more than welcome to play their favorite casino games how they wish, the Midas touch is a more personalized gaming experience. With behavioral AI, the iGaming site knows which games each member prefers to play and offers custom suggestions that work to boost participation.
The best way this impacts players is through marketing. The newest trend is to have personalized gaming guides for each member. AI can analyze the games each member plays, like baccarat, for example, and offer tips about how to improve for each member. Personalized bonuses are also the rage playing at iGaming sites.
Instead of general promotions that feature on a particular game, iGaming sites with behavioral AI now use dynamic ads to better target member engagement. When members are happy and feel connected with the iGaming site, they are more likely to recommend new members to the amazing and thriving iGaming experience.
