If you run an online store on Shopify, you’ll agree that getting visitors to come to your store is only half the battle, and it’s the easy part. It’s turning the visitors into lifelong customers that takes some doing. In this article, you’ll learn how to set up your first email app for your Shopify store to reach out to your customers, gain their trust, and increase sales.
What Are Shopify Email Apps?
In a nutshell, Shopify email apps or marketing solutions are tools that help store owners send emails to their customers and subscribers. These emails can be anything, from welcome emails and offers to discounts, abandoned cart notifications, and newsletters.
Instead of writing these emails and sending them manually, the apps automate the process. That way, you save time and energy. Think of it as having an assistant follow your customers around and whisper in their ear at opportune moments.
Why Use Apps for Your Shopify Store?
Email marketing is one of the most effective strategies to get your return on investments as an online store owner. If you want to succeed in your online business, using email apps is one way to go. Here’s why you should add them to your Shopify store:
Targeted communication: You can send customers specific messages based on their behaviors, interests, or purchase histories.
Automation: Set up automated campaigns once and forget about it. An abandoned cart email sequence or a re-engagement campaign, for instance, emails your customers without you ever lifting a finger.
Increased sales: Abandoned cart emails and others like them convert to more sales. Many potential customers are usually on the brink of converting if they get a nudge.
Brand loyalty: Frequent emails remind your customers of your store and products, and keep them coming back for more.
Easy integration: Most apps are easy to integrate into Shopify, so your store’s data can sync easily.
Popular Types of Shopify Email Apps and Their Features
When looking into marketing apps for your Shopify store, you’ll find a wide range of features and use cases. The typical one has signup and opt-in forms, basic campaign builders, and analytics.
1. Automated Campaign Builders
These apps typically include email builders and workflow tools to create event-triggered emails. With these apps, you can automatically reach out to customers with specific messages if they do something like abandon their cart, place an order, or sign up for your list. Instead of sending messages one-by-one, you can get an entire marketing engine going behind the scenes of your store to send those messages.
2. Newsletter Tools
A newsletter app is the best solution for sending a more traditional email to your list on a regular basis. Newsletters are a great way to showcase new products, announce sales, and share updates about your business. Click here for a complete guide on newsletter marketing.
3. Segmentation and Targeting
All customers are not created equal, so why send them the same email? Segmentation allows you to divide your list into different groups which consist of customers who share demographic or other characteristics, such as purchasing frequency and engagement. It helps to build personalized campaigns that are more relevant and perform better.
4. Analytics and Reporting
Good apps provide analytics and reports on how your emails are performing. They do this through open rates, click-throughs, conversions, etc. These insights let you iterate and improve your campaigns.
How to Choose the Right Shopify Email App
There are a lot of options and factors to consider when choosing an email app. A few of the most important things to think about include:
Ease of use: Look for a drag-and-drop editor and templated emails in the apps you want to choose.
Pricing: Some apps are free for low-volume senders, some charge based on the number of subscribers in your list, and others charge based on how many emails you send per month.
Automation capabilities: If you want to save time, choose one that has excellent automation features.
Integration: Of course, it should work easily with Shopify, but take the time to check other integrated tools to see how they work with it.
Resources and support: There should be readily available customer support and tutorials for your customers, especially when you are just starting out.
Exploring the Variety of Shopify Email Apps
Shopify has a number of email apps, and each has unique features, strengths, and ideal uses for marketing. Some are perfect for creating newsletters, some are designed for automation and personalization, and many have a bit of both. When looking at options, business owners should consider all of these factors.
They must also think about pricing and how easily they can set up and use the app. Resources like ZIK Analytics highlight various options and how best to use them, so that store owners can use them well. Once you pick an app, you still have to create a good email, which is why business owners should research and choose the tools that fit them best.
Top Tips for Getting the Most Out of Shopify Email Apps
Once you have some great apps running, the true fun begins. Here are some tips:
Create compelling subject lines: This is the first, and often the only, thing customers see. Make it good.
Personalize whenever possible: Add customers’ names or recommendations based on their previous activities, or send them a coupon for their birthday. For tips on personalization, check out this resource: https://influencermarketinghub.com/.
Keep your emails concise: Assume everyone’s busy (they are), and make your point as quickly as you can.
Test different campaigns: What day of the week and time of day works best? What style of message? What subject line catches customers’ eyes?
Respect privacy and compliance: All of your emails should be sent to people who have asked, and can, unsubscribe at any time. Don’t be predatory.
Wrapping Up
If you want to develop more rapport with your customers, drive more sales, and save time, invest in email apps for your Shopify store. With automation, segmentation, beautiful newsletters, and more, these apps make it easy to communicate with your audience in a more personal and relevant way, and ensure you’re delivering the right message at the right time.
Remember, successful marketing is about so much more than technology. The more value and relevance you can add, the better. With the right app and strategy, you can level the playing field and get a leg up over your competition one email at a time.
