autonomous cars
autonomous cars

The introduction of revolutionary innovations like AI, voice, and mixed reality has turned the smart vehicle experience into a futuristic dream. Automobile manufacturers and retailers are both trying to capitalize on new high-tech solutions to revamp the experience for drivers and passengers alike in the vehicle. Such technology solutions also help mobility service providers gain a result over others in a highly competitive market. With the passenger experience being a top priority for businesses, autonomous vehicles will develop into hubs for immersive entertainment and new retail channels.AI and computer technologies are Improving autonomous cars.

The automotive companies are accelerating in-car experience while looking forward to optimizing passenger safety and vehicle safety across all facets of the car journey. Let’s explore some of the latest in-vehicle technologies that change the way people interact with cars.Let’s Know how AI and computer technologies are Improving autonomous cars.

Biometric Authentication

For automakers, the importance of automotive safety needs to be recognized because, with the advent of technology, car thieves are developing new methods of stealing. Automakers are now looking for more secure vehicle entry and ignition technology. Interestingly, biometric-based authentication, which uses biological markers such as a fingerprint, face, or pupil to verify an individual’s identity, offers a significant alternative to a key fob. Biometric markers differ from person to person and maybe sufficiently accurate when adequately implemented.

In-vehicle Voice Assistant

Due to its increasing resemblance to a connected device, automakers are integrating voice technology into the vehicle. This technology allows drivers to access important navigation, detours, and potential pit stops information while eliminating the use of smartphones for such things. More advanced digital assistants in vehicles may also allow drivers to play music, search, and send text messages. Voice assistants in the car often allow passengers to access in-vehicle information and other media and entertainment forms with a simple voice order.

Augmented Reality for Heads-up Displays

As the vehicle connectivity is advancing, OEMs are refurbishing the cockpit to improve driver safety and keep passengers entertained. The heads-up display (HUD) with AR-enabled is a transparent display that presents data on the windshield so drivers can keep their eyes on the lane. They reflect the information required, such as speed limits, time, and temperature. All the knowledge lies within the line of sight of the driver. It can create a medium for immersive entertainment for passengers too.

Entertainment and Retail

In addition, OEMs are looking at new ways of enhancing passenger experience while capitalizing on advances in connectivity technology that allows for higher quality gaming and streaming content. Such entertainment services may create new opportunities for manufacturers, retailers, and mobility service providers to commercialize themselves. They could all take a cut on any generated revenue. In-vehicle retailing is also a significant advance. The mobile payment technology advances also provided incentives for in-car transactions. With gaming, streaming, and in-vehicle shopping, car companies are building new revenue sources for ride-hailing drivers and retailers, as well as enhancing the passenger experience.

Reduce Human Error by Vision-Based Surveillance

Automotive manufacturers are attempting to reduce the 95% of traffic accidents caused by human error through driver tracking technology that monitors driver actions, detects whether a driver is distracted or exhausted, and intervenes before an accident occurs. Such systems depend on in-car sensors trying to capture what’s happening in the interior of the vehicle. Using computer vision and facial recognition technologies, sensor data helps these monitoring systems to track and process the facial expressions, eye movements, and head location of a driver to understand his status and actions. It can detect the potential problem, which can send the driver an alert. It can also automatically pullover in more advanced vehicles and bring the car to a stop.

Tech-optimized Parking 

Parking is one of the most prominent issues for vehicle owners and fleet operators. Spotting parking spots can sometimes take just as long as the commute itself in dense urban areas too. With the cities growing congested, with rising populations and on-demand services, the statistics of wasting time to find a parking space will get worse. To curb the problem, various start-ups are developing AI tech-based solutions to simplify and make the parking process more efficient.


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