In an era where customer demands and preferences are constantly evolving, understanding and navigating the nuances of customer experience (CX) has become a tedious task for businesses seeking to maintain competitiveness in today’s market.
The experience and perception of customers can make or break a brand. The multifaceted nature of customer experience thus demands a multifaceted approach to customer experience management. The exploration of a customer’s journey begins with the initial interaction when a customer discovers a brand. It is the phase where the first impressions are formed. In the next phase, the customers develop a sense of interest to know more about the brand and engage with it. For businesses, it is an opportunity to differentiate themselves with an engaging connect and proactive approach, creating meaningful and impactful experiences for customers.
Julien Rio, a Certified Customer Experience Professional (CCXP) and AVP of International Marketing at RingCentral, explores these complex terrains of the CX world. Julien brings over 14 years of experience serving various positions in multiple industries across Europe and Asia. He has long been in charge of marketing strategy and managed both small and large international teams. His extensive professional experience has equipped him with a diverse skill set on different aspects of traditional and digital marketing, including branding, SEO, SEM, web development, events, social media, communication & PR, ABM & emailing campaigns, design, etc.
In 2015, Julien founded myfairtool to offer a solution for organizations exhibiting at trade shows to better manage their event and improve their outcome. He also wrote The Trade Show Chronicles in 2017 to help companies strategically plan their trade shows and get the most out of it. With an urge to forge a new path, Julien moved to Paris, France, to lead the international marketing effort for Dimelo, a software company specializing in omni-digital customer care. Ascending the corporate ladder, he soon became the AVP, International Marketing, leading all Marketing and BDR teams, including strategic partnerships, outside North America. Julien is also the founder of CX Therapy, a vlog that delves into real-world customer experiences.
Julien is a trailblazer of the customer experience industry. With his comprehensive, robust and deliberate approach to customer experience, he has been named among the most influential marketer in France. By integrating his practical suggestions, extensive expertise and wealth of knowledge into customer experience strategies, Julien aims to help businesses elevate their customer experience, fostering and maintaining long-term relationships with their clientele.
