Sign In
The CEO Views Small logos
  • Home
  • Technology
    Artificial Intelligence
    Big Data
    Block Chain
    BYOD
    Cloud
    Cyber Security
    Data Center
    Digital Transformation
    Enterprise Mobility
    Enterprise Software
    IOT
    IT Services
    Innovation
  • Platforms
    How IBM Maximo Is Revolutionizing Asset Management
    How IBM Maximo Is Revolutionizing Asset Management
    IBM
    7 Min Read
    Optimizing Resources: Oracle DBA Support Services for Efficient Database Management
    Oracle
    Oracle
    9 Min Read
    The New Google Algorithm Update for 2021
    google algorithm update 2021
    Google
    5 Min Read
    Oracle Cloud Platform Now Validated for India Stack
    Service Partner Horizontal
    Oracle
    3 Min Read
    Oracle and AT&T Enter into Strategic Agreement
    oracle
    Oracle
    3 Min Read
    Check out more:
    • Google
    • HP
    • IBM
    • Oracle
  • Industry
    Banking & Insurance
    Biotech
    Construction
    Education
    Financial Services
    Healthcare
    Manufacturing
    Mining
    Public Sector
    Retail
    Telecom
    Utilities
    Gaming
    Legal
  • Functions
    RISMA Systems: A Comprehensive Approach to Governance, Risk and Compliance
    Risma Systems
    ENTREPRENEUR VIEWSGDPR
    9 Min Read
    Happiest Minds: A “Privacy by Design” approach is key to creating GDPR compliant businesses
    Happiest Minds 1
    GDPR
    8 Min Read
    Gemserv: GDPR 2020 and Beyond
    Gemserv 1
    GDPR
    9 Min Read
    ECCENCA:GDPR IS STILL AN UNTAMED ANIMAL
    eccenca 1
    GDPR
    6 Min Read
    Boldon James: HOW ENTERPRISES CAN MITIGATE THE GROWING THREATS OF DATA
    Boldon James 1
    GDPR
    8 Min Read
    Check out more:
    • GDPR
  • Magazines
  • Entrepreneurs Views
  • Editor’s Bucket
  • Press Release
  • Micro Blog
  • Events
Reading: Carel van Duuren, CEO The Pillar of Strength Behind True Modular Building
Share
The CEO Views
Aa
  • Home
  • Magazines
  • Enterpreneurs Views
  • Editor’s Bucket
  • Press Release
  • Micro Blog
Search
  • World’s Best Magazines
  • Technology
    • Artificial Intelligence
    • Big Data
    • Block Chain
    • BYOD
    • Cloud
    • Cyber Security
    • Data Center
    • Digital Transformation
    • Enterprise Mobility
    • Enterprise Software
    • IOT
    • IT Services
  • Platforms
    • Google
    • HP
    • IBM
    • Oracle
  • Industry
    • Banking & Insurance
    • Biotech
    • Construction
    • Education
    • Financial Services
    • Healthcare
    • Manufacturing
    • Mining
    • Public Sector
    • Retail
    • Telecom
    • Utilities
  • Functions
    • GDPR
  • Magazines
  • Editor’s Bucket
  • Press Release
  • Micro Blog
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
The CEO Views > Blog > Magazine > ENTREPRENEUR VIEWS > Carel van Duuren, CEO The Pillar of Strength Behind True Modular Building
ENTREPRENEUR VIEWS

Carel van Duuren, CEO The Pillar of Strength Behind True Modular Building

The CEO Views
Last updated: 2025/06/06 at 2:18 AM
The CEO Views
Share
Carel van Duuren, CEO
Carel van Duuren, CEO

An extensive career trajectory spanning diverse industries led Carel van Duuren to his passion, the building industry. True Modular Building (TMB) is a spin-off and evolution of Carel’s previous companies and his volumetric and modular manufacturing expertise. As the CEO of the company, his leadership played an instrumental role in making all the volumetric modular container projects more adaptable. In 2023, Carel changed the name of the company from NxtGen Houses to True Modular Building, ensuring all buildings are designed and constructed according to the TMB principles.

Having been honored with the “Thought Leadership Award 2025” by The CEO Views, Carel shares with us his incredible leadership journey with TMB and his vision for the company in the next decade.

Way to the Passion

Born on November 21st, 1952, in Rotterdam, the Netherlands, Carel Van Duuren has been married for 51 years, has a daughter and son, and four grandchildren. As an industry veteran, Carel upholds expertise across engineering, developing, patented technology, business development, and CEO and CFO experience. He has worked for 12 years in international auditing, 6 years as a CFO/CEO in retail/manufacturing, and built his first company, Kairos Business Support, in 1993. Working as an interim CEO or CFO for 20 years at various companies, Carel helped them regain their profitability.

He believed in his heart that one does not find one’s passion; the passion finds the one. A similar thing happened to him when Carel came to know about the global housing crisis and the way the building industry works, a passion that shaped his leadership. Based on the TMB principle, he started developing kitchens for universities, businesses, conventions, and events with the companies Kessel Rental and NxtGen Smart Modular Building.

The Idea Behind True Modular Building

TMB (True Modular Building) involved making things infinitely repeatable and simple (KISS) to develop more sustainable, repeatable, and affordable residential housing. Envisioning the need for more adaptability, TMB created an easy-to-transport and assemble, sustainable, multifunctional, hybrid, plug-and-play, adaptable professional componentized residential building system. “With this system, we are able to globally produce fast and at reduced cost, healthy residential buildings,” shares Carel.

Beating Challenges

The biggest challenge while entering the modular construction industry is to always be cost-effective and adaptable to change. Although organizations operating within the industry face both external and internal challenges, to Carel, the internal ones are usually the biggest. Over the last 40 years, Kessel Rental, the sister company of TMB, has helped many famous brands with temporary kitchens and restaurants during construction and renovation projects.

It bought various modular halls and event structures, but they were expensive and did not always fit the ever-evolving local requirements. In 2016, the company decided to develop the new, patented NxtGen modular building system to meet local requirements.

An Insight into the Leadership Approach

As a business leader, Carel believes in being clear and compelling people to have constructive behavior, helping them see consistency, and letting them know they are treated equally. He has been in situations where he had to fire people, close or relocate companies, and start from scratch. However, Carel rose above those situations, and his experience influenced his leadership style. People in his organization clearly understand their roles and responsibilities, and there is regular communication on progress.

Driving Innovation: A Thought Leadership Approach

“As a thought leader, you must think forward and lead by example. Walk your talk,” says Carel. TMB is more than just his legacy; he thinks about the future of society as a whole. TMB fosters innovation and is always open to new ideas and technologies. The organization creates its own products, variations, or systems based on market demand. As it is not dependent on suppliers or major companies, it makes independent decisions and avoids policies that it disagrees with.

Sustainability in Construction

Carel’s concept of sustainability in leadership involves optimizing value creation through building cost minimization and the use of quasi-vertical integration to stay in control of the supply and value chain. It’s important to have a long-term mindset, and developers should co-own buildings for at least 15 years and not go for short-term profit by selling them.

The creation of new hybrid demountable reusable building systems like “True Modular Building” makes a significant impact on all aspects of construction and building. Choices made during the design, construction, building, and maintenance must align with the longevity of a building and its building materials to ensure sustainability.

The “Orange Kit” Framework

TMB “Orange Kit” platforms enable faster development and precise construction, eliminating waste, reducing costs, reducing the use of scarce raw materials, and creating fewer emissions. The hybrid building system is light, air-tight, damp-open, releasable, uses raw materials sparingly, and leverages their distinct attributes, like strength and adaptability. Orange Kit uses bio-based insulation and longevity components repeatedly without rework. TMB’s unique approach to building ensures that once an assembly is configured, it becomes a component.

Words of Advice

Carel advises aspiring entrepreneurs to foster innovation, be open to new ideas and technologies. Persistence is key, but one must avoid investing in sinking ships; they are destined to sink. He also underscores that there is no one-size-fits-all advice, as each situation is unique.

Envisioning the Future

In 2026, TMB will start building residential communities. It is presently setting up Joint Ventures and looking for representatives in various parts of the world. TMB projects generate cash flow (rental income) throughout their lifetime and have lower initial costs, and higher residual value. Investors will benefit from the increased value of the real estate and building components. TMB wants to start third-party private funds backed by real estate. It focuses on patient capital with large investment horizons from governments, pension funds, or family offices.

More knowledge (study), experience, and time to reflect changed or made me adjust my leadership style.

truemodularbuilding.com

The CEO Views June 6, 2025
Share this Article
Facebook Twitter LinkedIn Email Copy Link
Previous Article ai decision leadership The Future of Leadership: Embracing AI-Driven Decision Making
Next Article Andrew Stocks, Founder & Owner Andrew Stocks : Pioneering Building Thailand’s Largest Brand of Retirement Residences
What should you look for when choosing a casino bonus

What should you look for when choosing a casino bonus?

January 21, 2025
5 Trends Every Design Engineer Must Know In 2021 Title images
Micro Blog

5 Trends Every Design Engineer Must Know In 2021

The CEO Views By The CEO Views February 14, 2024
aaron burden xG8IQMqMITM unsplash scaled e1589211410772
Artificial IntelligenceEducation

Impact of Artificial Intelligence in Education Sector

The CEO Views By The CEO Views March 4, 2024
CYOLOjpg
ENTREPRENEUR VIEWS

CYOLO: On A Mission To Secure All Your Business Needs

The CEO Views By The CEO Views February 23, 2024
Perfect Corp
ENTREPRENEUR VIEWS

Perfect Corp.: Innovative AI and AR Beauty Tech Solutions Provider

The CEO Views By The CEO Views February 27, 2024

Innovative Leadership Strategies for the Modern Executive

June 6, 2025

Understanding Shifts in American Consumer Spending

June 6, 2025

How to Get Free Gift Cards: 3 Best Ways

June 6, 2025

Pamela D. Kurt: Empowering Women to Embrace Growth

June 6, 2025

You Might Also Like

Pamela D. Kurt
ENTREPRENEUR VIEWS

Pamela D. Kurt: Empowering Women to Embrace Growth

7 Min Read
Chris Carson, CEO
ENTREPRENEUR VIEWS

Chris Carson, CEO: Challenging the Status Quo with Revolutionary Leadership

8 Min Read
Herma M. Schmitz,CEO
ENTREPRENEUR VIEWS

Herma M. Schmitz: Empowering Executives with Best-in-Class Coaching

7 Min Read
Chief Gene Saunders, Founder and CEO
ENTREPRENEUR VIEWS

A Trailblazing Leader Committed to Saving Lives, Chief Gene Saunders

7 Min Read
Small logos Small logos

© 2025 All rights reserved. The CEO Views

  • About Us
  • Privacy Policy
  • Advertise with us
  • Reprints and Permissions
  • Business Magazines
  • Contact
Reading: Carel van Duuren, CEO The Pillar of Strength Behind True Modular Building
Share

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?