To stay competitive in today’s fast paced business world, companies need better ways to communicate and collaborate. Call Tower combines the power of global voice enablement and key business integrations with the most advanced unified communication and collaboration solutions to transform the way people communicate around the world.
The foundation of CallTower, was laid 21–years ago with a clear vision and a dedication to reshaping communication solutions for enterprises. The goal was to offer a seamless integration of voice, video, messaging, and conferencing tools, enabling companies to enhance their productivity and efficiency while reducing costs associated with outdated communication methods. By focusing on delivering cutting–edge cloud–based solutions, they aimed to empower businesses to adapt to the rapidly changing landscape of communication technology and gain a competitive edge in their respective markets.
Journey Over The Years
The inception of CallTower was driven by the need to revolutionize communication solutions for businesses of all sizes. They embarked on this journey with a focus on Cisco and Unified Communications as a Service (UCaaS), an area where they made significant strides during our first decade.
CallTower was a pioneer in bringing the Cisco call manager, an on–premise solution, to the web. This groundbreaking effort allowed organizations to access this technology via a direct connection to their hosting data center. Around a decade ago, they initiated “CallTower 2.0,” a transition that marked a shift from offering singular solutions to delivering a comprehensive suite of options, catering to the diverse needs of customers. The mission evolved from being exclusively Cisco–focused to embracing a “best of breed” philosophy.
As part of this evolution, they expanded their offerings beyond Cisco to include other industry giants like Microsoft and Zoom. This diversification allowed them to provide enterprises with a broader array of choices, empowering them to select the communication technologies that best suited their individual requirements.
A Pivotal Provider of Comprehensive Range of Solutions
CallTower offers a comprehensive range cutting–edge communication and collaboration solutions, with a portfolio encompassing a variety of services designed to enhance business productivity and streamline communication processes. Some of the key solutions include Unified Communications as a Service (UCaaS), Microsoft 365 Integration, Contact Center Solutions, Audio and Video Conferencing, Collaboration Tools, Business VolP Solutions, Secure Cloud Services, Global Connectivity, and Customizable Solutions.
Their primary focus is on innovation and customization allowing businesses to enhance communication, collaboration, and overall productivity in today’s dynamic business landscape.
Approach and Strategies
Over the past few years, the company’s approach has undergone a significant transformation, particularly in the realm of connectivity.
“We strongly believe in delivering best–of–breed solutions supported by cutting–edge technology. This approach allows us to cater to the unique needs of our clients, offering them top–notch solutions that leverage the latest advancements,” CEO, Bret England shares. “The integration of Al technologies has become paramount, as demonstrated by our incorporation of leading solutions like Five9 into our CCaaS business. Additionally, we’re at the forefront of integrating Microsoft’s cutting–edge technologies, such as Microsoft Copilot, into our offerings.”
Their strategy involves extending these advancements to their diverse customer base. CallTower’s evolution over the years has been marked by a shift towards comprehensive connectivity solutions and a focus on integrating best–of–breed technologies. By seamlessly merging diverse technologies, facilitating universal solutions, and embracing cutting–edge advancements, they continue to stay competitive and relevant in the rapidly evolving sector.
CallTower Connect
CallTower Connect is a tool developed to transform the way businesses manage their communication and collaboration needs. It serves as a central hub for streamlining various communication tools and services, offering an integrated and cohesive experience. It provides users with a unified dashboard where they can access and manage a range of communication services, including voice, video conferencing, and messaging.
One of the key features of CallTower Connect is its integration with popular communication and collaboration tools, such as Microsoft Teams and Cisco Webex that enable users to obtain full use of these tools within a single interface, further simplifying workflows and enhancing user experience. Additionally, the tool offers advanced analytics and reporting capabilities, helping organizations to make informed decisions, optimize their communication strategies, and improve their overall operations.
Listening is not just a part of our approach, it’s the essence of it.
Embracing Technology
Artificial Intelliegence is reshaping the way. businesses operate across all facets of the industry. It is changing how most businesses communicate, collaborate, and streamline their operations.
Another significant development is Microsoft Copilot, which holds the potential to completely change how software development and coding are approached. Understanding the capabilities of these technological trends, CallTower is committed to leverage them to deliver the best possible outcomes for clients.
By incorporating Al’s capabilities, the company enhances customer experiences through predictive analytics, intelligent automation, and personalized interactions. Incorporating tools like Microsoft Copilot into practices demonstrates their commitment to staying at the forefront of innovation.
Commitment to Customer Satisfaction
Navigating the dynamic currents of the market while meeting users‘ demands has been an enlightening journey, marked by a couple of distinct challenges that have ultimately shaped CallTower’s approach.
First and Foremost, the challenge that Call Tower proactively embraces is understanding the genuine needs of customers. By constantly seeking to step outside their own perspectives and delve into the intricacies of customers’ needs, the company refines their solutions to be truly aligned with their aspirations.
Call Tower recognizes that customization is key, whether it’s tailoring solutions for a service industry or addressing concerns in manufacturing. “At our core, we operate with a profound commitment to understanding our customers and their unique requirements,” says Bret. “Listening is not just a part of our approach, it’s the essence of it. We take pride in devoting time to truly comprehend the distinct needs of each customer, ensuring that we’re not merely pushing a preconceived solution, but rather, we’re crafting and delivering ideas.”
Stacking Up Against Competitors
When it comes to differentiating CallTower from competitors in the market, their approach is both unique and customer–centric. Rather than relying on a one–size–fits–all solution, they pride on aligning with the customers‘ specific needs and integrating the best–of–breed technologies that resonate with those needs.
Bret illustrates, “Our competitive edge lies in our customer–first mindset, the longevity of our Bret illustrates, “Our competitive edge lies in our customer–first mindset, the longevity of our commitment, and our position as leaders in solutions agnosticism. This philosophy allows us to consistently deliver solutions that align seamlessly with our customers‘ unique demands and leverage the most advanced and suitable technologies.”
Fostering A Collaborative Working Culture
While some might find the concept of building a healthy organization to be secondary to business success, CallTower recognizes its paramount importance. They have been deliberate in forging an organization that’s not just narrowly focused on technology or operations but one that thrives. harmoniously across all facets.
At CallTower, the working culture is characterized by a dynamic and engaged approach that places a strong emphasis on collaboration and connectivity. This holds true both within the organization and in the interactions with the valued customers.
“Our commitment to collaboration is evident in our internal interactions with the use of platforms like Microsoft Teams, Webex, and other cutting–edge technologies to facilitate communication and cooperation among our team members. Whether it’s through video meetings, real–time chats, or collaborative document sharing, our tools enable us to work together effectively regardless of physical distance” shares the CEO.
Future outlook: Trends and Opportunities
Looking to the future, the central theme that stands out is the connectivity of solutions. This aligns perfectly with CallTower’s core philosophy and expertise. They understand that modern organizations are no longer confined to a single vendor or provider. What they truly seek are choices – choices that empower them to tailor their communication and collaboration landscape according to their specific needs.
Bret nticipates a continuing evolution in the industry, aligning with the demand for interconnected solutions. He foresees a merging a merging of Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS), driven by either vendor providers like CallTower. This convergence will usher in a new era where the focus is not only on user experience (UX) but also on customer experience (CX). This holistic approach ensures that seamless communication and exceptional customer service go hand in hand, changing the way businesses operate.
Leader’s Thought
Bret believes one of the most crucial lessons is the importance of persistence and unwavering commitment.
He advices, “Recognize that genuine success is built on a foundation of time, effort, and dedication. Understand that the road ahead is likely to be a long one, spanning well beyond a mere few years. So, maintaining that trust in yourself and your vision becomes paramount. Entrepreneurship is more than just profits; it’s about creating a positive impact, building relationships, and contributing to the betterment of the people and communities you serve.”
