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The CEO Views > Blog > Editor's Bucket > “Project Baby Face”: What Went Wrong in this Ambitious Project of Millionaire Biohacker Bryan Johnson?
Editor's Bucket

“Project Baby Face”: What Went Wrong in this Ambitious Project of Millionaire Biohacker Bryan Johnson?

The CEO Views
Last updated: 2025/02/05 at 1:36 AM
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Bryan Johnsons swollen face
Bryan Johnsons swollen face

Bryan Johnson, a renowned name in the tech world, recently took to his Instagram profile to share a piece of jolting news for his followers. As a drastic consequence of one of his anti-aging therapies in Blueprint protocol, Bryan shared disturbing images of his own, with a swollen red face. Followed by an attempt to inject a donor’s fat into his face, he experienced a severe allergic reaction that shattered his hope of regaining a youthful appearance. The procedure went entirely wrong, raising fingers at the trustworthiness of his so-called anti-aging treatments. The CEO Views took a chance to introspect the scenario to find out what hit the snag. 

Bryan Johnson’s Journey to Biohacking

Popularizing the “Don’t Die” slogan, Bryan started his entrepreneurial journey to utilize human science as a tool to increase longevity and reduce aging. Project Blueprint, with Bryan’s team, started to evaluate scientific literature concerning aging and longevity and derived the best-performing evidence-based health therapies to revive his youth. 

Bryan’s obsession with biohacking compelled him to sell his company to eBay’s Paypal in 2013 for $800 million. His relentless pursuit of immortality through biohacking influenced his Blueprint protocol, through which he became a product himself to show people how biohacking can help increase longevity and reverse aging.

This youth reviving strategy started with strict Calorie cutting. “Caloric restriction was among the early selections. My daily calorie consumption dropped from 2,500 to 1,950. As a result, I got really lean and lost a lot of fat—especially in my face,” shared Bryan in his Insta post. 

Due to his significant weight loss and lesser fat on his face, Bryan decided to infuse more fat into his face to look younger than before. Bryan states, “Facial fat, we discovered, is pretty important for how people perceive youth. It didn’t matter how good my biomarkers were if I didn’t have face fat. So, we started “Project Baby Face, to explore whether we can restore lost volume.”

And this is how his journey of Project Baby Face started, leading to his distorted face as a result of the therapeutic treatment.

Find His Instagram Post Here:

https://www.instagram.com/p/DCVYoPMPRTB/?utm_source=ig_web_copy_link

Tech Millionaire’s Recent Anti-aging Experiment: A Disaster

The millionaire biohacker has claimed to reverse aging with his Blueprint protocol, tailored to address the needs of people who want to restore their youth. With the practice of optimizing body and mind through science, popularly known as biohacking, Bryan has been encouraging people to follow his lifestyle to put a full stop to aging. His 14-stage morning routine has claimed to successfully reverse people’s age. But this anti-aging technique has done more harm to his health than good. A recent Instagram post of this biohacker has proved this.

Over time, his biomarkers started to improve, and Blueprint protocol became a global movement. Project Baby Face came in response to his gaunt look after significant weight loss through his strict calorie-cutting diet. 

The injection-based therapy was applied to restore that volume by stimulating the natural fat growth of one’s body. Due to a lack of fat in his body, Bryan had to find a donor to extract the required fat and inject it into his face, anticipating a miraculous transformation of his face.

In his post, Bryan shared images of his bloated face, which is the result of injecting fat-derived extracellular matrix into his face. As a part of his anti-aging therapy, “Project Baby Face,” this injection swelled his face, which worsened gradually, leaving him with a bloated red face due to severe allergic reactions. His post reads- “Immediately following the injections, my face began to blow up. And then it got worse, and worse, and worse until I couldn’t even see. It was a severe allergic reaction.”

He continued to share, “Thirty minutes after the treatment, I was scheduled to meet with @valleyhack of Bloomberg to talk about Blueprint. I called him and said, ‘Hey, so that you’re not alarmed, you may not recognize me today. I think I’m ok. I hope I’m ok. If I’m not ok, are you by chance trained to perform any life-saving actions?”

How People Reacted to the Post?

Although his face was back to normal a week later, it raised a few eyebrows about the safety of the Blueprint protocol and whether we should go against what is natural. Netizens reacted to his post by stating- “Sometimes I wonder, why go against nature’s course?” Another comment read- “On this quest for biohacking, longevity and slowing down signs of aging/looking young are two totally different things. One is health-related, the other more superficial.”

Bryan Johnson’s Project Blueprint has controversial therapies to fulfill his obsession with anti-aging. Despite receiving rejection from the FDA for his “young blood” procedure, gene therapy injections, and strict diet with Blueprint-branded supplements, Bryan has never stopped with his experimentations. He indicated this in his post as well, “Seven days later, my face was back to normal, and we were back in the trenches reformulating plans for our next attempt.”

As He concludes his post by stating- “Building a product is one thing; being the product is a whole different thing,” we realize that experimenting with one’s health can be life-threatening, and one should evaluate the safety protocols of projects before delving into the process of attaining immortality. With this article, The CEO Views has explored the impacts of Bryan’s Blueprint protocol and the ‘Project Baby Face.’

The CEO Views February 4, 2025
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