Tejune Kang, CEO of Atypical Digital was with the CEOViews team to share details about their company.
CEOViews: Atypical Digital custom-tailors digital transformations for clients that allow them to better differentiate, compete and succeed in their business. How did it all begin? What was your mission at the outset?
Tejune Kang: Our initial mission was to better understand and serve our customers. It all started with our impact and how we can help our customers. When our customers wanted tangible measurable results, we were able to deliver quickly and efficiently to meet their needs. Fast forward today, we are now providing cutting edge digital marketing, providing a full suite of Technology as a Service (TaaS) and Marketing as a Service (MaaS) solutions to large enterprise clients globally.
Our focus is not just to meet the needs of our clients, but on anticipating their future needs and staying ahead of the curve in terms of innovation. We have a strong global presence, with our headquarters in New York and locations around the world, which allows us to bring together the best talent to deliver high-quality solutions that drive measurable results for our clients. Regardless of our customers’ location, we help them stay ahead of emerging trends and technologies to help differentiate and succeed in their respective markets.
We are committed to redefining what is possible in digital transformation, leveraging the power of technology to drive superior results for our customers at a global scale.
CEOViews: Atypical Digital has been recognized as the, “Most Innovative Companies to watch 2023.” How was your journey so far?
Tejune Kang: My professional journey has been dynamic and rewarding, characterized by unwavering ambition, a passion for learning, and an optimistic outlook. Over the years, I have faced a number of challenges, including managing resource turnover, balancing expectations from our stakeholders, but these roadblocks have only strengthened my resolve and enhanced my skills as a leader.
As CEO of Atypical Digital, I have honed my ability to lead, innovate, and succeed in the constantly evolving technology industry. I understand the importance of retaining top talent, fostering a collaborative company culture, and valuing individual perspectives to ensure that customer needs are met efficiently and effectively. These experiences have made me a more mature, confident, and forward-thinking leader, poised for continued
success in the years to come.
We are committed to redefining what is possible in digital transformation, leveraging the power of technology to drive superior results for our customers at a global scale.
CEOViews: What type of different services and solutions does your firm provide? Can you explain them briefly?
Tejune Kang: Atypical Digital offers a full suite of services to help businesses optimize their digital marketing channels and create a superior customer experience for increased revenues and market dominance.
Our services include expert Content Management Systems (CMS) implementation/customization (Adobe Experience Manager and Magnolia CMS), e-commerce (Adobe Commerce and vTex), HubSpot partner services, content strategy, conversion rate optimization (CRO), data strategy and analytics, online reputation management, paid media services, search engine optimization (SEO), and marketing and tech staff augmentation. Most importantly, Atypical Digital is a leader in the Customer Data Platform (CDP) and Data Analytics space.
CEOViews: What strategies does your company follow to help businesses successfully manage the marketing and technology?
Tejune Kang: At Atypical Digital, we strive to set the standard for excellence in the digital industry and position ourselves as the premier global one-stop-shop for Chief Marketing Officers (CMO) and Chief Digital Officers (CDO) seeking unparalleled solutions to their digital needs. Our growth strategy revolves around global acquisitions, strategic partnerships, enabling us to expand our worldwide footprint and offer a comprehensive suite of digital services to our clients.
We help them stay ahead of emerging trends and technologies to help differentiate and succeed in their respective markets.
Our goal is to continue being a global service provider while also providing localized solutions that address the unique needs and cultural nuances of our clients in each region. By leveraging our global presence and local expertise, we’re able to offer our clients the best of both worlds and deliver exceptional digital solutions that drive growth and success.
