In the Turkish economy, certain rules are followed in terms of wage and receivable relations between employers and employees. High inflation and at the same time the decrease in disposable income forces people to survive by spending in certain areas. However, companies’ reward policies are going through a process where they have difficulty adapting to rising prices and high inflation. There is a need for a system that can change the ongoing order of companies, revise policies, share costs with employees, give employees freedom of choice within a certain budget, and allow them to make changes to some policies while doing so. It is in this context, Atunis Consultancy emerges as a distinctive force, solidifying itself as an alternative service provider in the Turkish market.
Atunis Consultancy is trying to bring a new breath and a different approach to Business Administration and Human Resources in Turkey. It introduces the concept of Total Rewards to efficiently manage personnel costs, one of the most important cost items in business administration. Not only does the company advocates for individualization of Comp&Ben management, but also streamlines business administration processes and outcomes.
The man at the helm, Can Suntay, have been pioneering flexible benefits practices in Turkey for 15 years. As the visionary Founder and CEO of Atunis Consultancy, Mr. Suntay brings over 22 years of professional and 19 years of worldwide HR management and consultancy experience. His vision is to provide deeper and broader management consultancy in order to ensure that people in working life work with effective targets to increase their performance and continue their development in line with changing business strategies.
“In a situation where employment is limited and unemployment is at a significant rate, we have initiated such an initiative to create a new career path for young people with innovative ideas.”
Unique Offerings by Atunis Consultancy
In today’s fiercely competitive business landscape, Atunis Consultancy stands tall as a beacon of innovation and reliability. Their stronghold in the industry is not merely a result of their holistic approach and business expertise, but their unique business offerings.
Currently, Atunis represents a government-supported Personal Inventory system that major private schools and companies are adopting. This inventory is the world’s first smart algorithm personal inventory system that uses proenneagram methodology.
“At Atunis, our aim is to assist your family in understanding your children’s professional personality types, strengths, potential risks, and educational needs. Our objective is to help major Western-style schools integrate with the government’s educational program while freely adapting to Western cultures. If your family plans to send your child abroad for education in Western countries, our system will facilitate seamless integration with the local business landscape in Turkey in the future.”
Embracing this mission, Atunis furthermore supports schools in finding suitable teachers for private schools and assists in their integration. They also offer Coaching and Mentoring programs for professionals in career management or life.
Atunis is actively involved in helping companies with their Performance Management and Goal Setting processes. In addition, the company is in the process of developing a tool to streamline benefits administration, manage Flexible Benefits Programs, Total Rewards Statements, and calculate specific Social Security Premium Exemptions and Tax Advantages.
At Atunis, our aim is to assist your family in understanding your children’s professional personality types strengths, potential risks and educational needs.
Holistic Business Strategy: Raising Successful Citizens for Future
Atunis introduces a perspective to the market where employees have the freedom to determine how they spend their Compensation and Benefits merits. While companies often heavily invest in specific benefits to combat inflation, Atunis recognizes that employees value receiving benefits that align more with their current needs.
To achieve this, Atunis aims to establish an extensive supplier network covering the US, UK, Europe, and Asia which will enable individuals to enjoy privileges such as discounts, pre-use opportunities for certain technology products, conveniences like purchasing a house abroad, participation in educational programs abroad for themselves or their children, and private local or international trips through selected travel agencies. Additionally, Atunis plan to focus on dealer rewards, promoting and rewarding exceptional performances through Flexible Benefits Program.
Adapting to Changing Market Conditions
Atunis closely follows industry trends. They get in touch with HR professionals and follow their needs. They regularly conduct market research to stay informed about changing consumer preferences, industry trends, and competitive landscapes. This helps in identifying new opportunities and adjusting strategies accordingly.
Atunis has adopted agile methodologies to respond quickly to changing market conditions and customer needs. This allows for faster product development, testing, and iteration based on feedback. Moreover, the company places a strong emphasis on understanding and meeting the needs of its customers. By listening to feedback, conducting surveys, and engaging in customer co- creation, the company tries its best to ensure its offerings remain relevant and appealing.
Crafting the Road Ahead: Trends and Aspirations
For the next decade Mr. Suntay forsees that data-driven products will gain more prominence in the HR field. In addition to that he believes HR will be more concentrated on global operations more than ever. So, the future plans for Atunis will be to focus on innovation, growth, and sustainability.
The company aims to expand its market reach by entering new geographical regions or target demo-graphics. Diversification of products or services may also be on the agenda to capture a broader audience.
Looking ahead, Atunis prioritizes on investing in digital transformation initiatives to enhance online presence, optimize processes, and improve customer experience. They plan to strengthen strategic partnerships with other organizations, startups, or industry leaders to leverage expertise, access new markets, and drive collaboration for mutual growth and innovation.
