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The CEO Views > Blog > Magazine > ENTREPRENEUR VIEWS > AffirmedRx is on a mission to improve healthcare outcomes by bringing integrity, clarity, and trust to pharmacy benefit management
ENTREPRENEUR VIEWS

AffirmedRx is on a mission to improve healthcare outcomes by bringing integrity, clarity, and trust to pharmacy benefit management

The CEO Views
Last updated: 2024/11/19 at 9:57 AM
The CEO Views
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Greg Baker
Greg Baker

In the rapidly evolving landscape of digital health and healthcare technology, AffirmedRx is poised to revolutionize the pharmacy benefit management (PBM) industry. Founded on a commitment to transparency, efficiency, and data-driven solutions, AffirmedRx is dedicated to providing patients with a more personalized and effective healthcare experience.

The traditional PBM model has been criticized for its lack of transparency, inefficiencies, and rising costs. AffirmedRx was born out of a desire to address these issues and create a more patient-centric approach to pharmacy benefit management. By leveraging advanced analytics, real-time data, and cutting-edge technology, AffirmedRx is able to provide patients with a more seamless and effective healthcare experience.

At the core of AffirmedRx’s platform is a focus on transparent pricing and cost control. Unlike traditional PBMs, AffirmedRx does not charge hidden fees or markup medication prices. Instead, patients receive clear, upfront pricing for their medications, allowing them to make more informed decisions about their care.

AffirmedRx’s data-driven approach also sets it apart from traditional PBMs. By analyzing patient data in real-time, AffirmedRx is able to identify patterns in medication adherence and trigger timely interventions to support patients. This personalized approach to care is designed to improve patient outcomes and reduce the risk of non-adherence.

In addition to its data-driven approach, AffirmedRx is also committed to providing patients with a more personalized experience. Through its platform, patients can access personalized reminders and alerts, as well as real-time support from pharmacists and support teams. This level of support is designed to empower patients and help them take a more active role in their healthcare.

AffirmedRx’s platform is also designed to be user-friendly and intuitive, making it easy for patients to manage their prescriptions and access medication-related information. Patients can access their medication information through a secure online portal, where they can view their medication history, track their medication adherence, and receive personalized reminders and alerts.

One of the key benefits of AffirmedRx’s platform is its ability to integrate with other healthcare systems and providers. This seamless integration allows patients to access a wider range of healthcare services and providers, while also providing providers with a more comprehensive view of patient health data.

AffirmedRx’s commitment to transparency and data-driven solutions has also led to several key innovations in the PBM industry. For example, the company’s use of advanced analytics has enabled it to identify high-cost medications that may be eligible for generic or biosimilar alternatives. This approach has helped reduce costs for patients and payers alike.

In addition to its innovative approach to PBM, AffirmedRx has also made significant strides in improving patient outcomes. The company’s personalized approach to care has been shown to improve patient adherence rates and reduce the risk of non-adherence. This has resulted in better health outcomes for patients and lower healthcare costs for payers.

As the healthcare industry continues to evolve, it is likely that PBMs will play an increasingly important role in the delivery of healthcare services. However, traditional PBMs have been criticized for their lack of transparency and inefficiencies. AffirmedRx’s innovative approach to PBM is designed to address these issues and provide patients with a more personalized and effective healthcare experience.

AffirmedRx’s market differentiators include its ability to build trust through transparency, providing proactive healthcare solutions that are humanized, offering unrivaled data access for informed decisions, and guaranteeing tangible savings. Additionally, AffirmedRx stands as a vigilant advocate for patients’ pharmacy benefits, ensuring that they are always protected and prioritizing their health and well-being.

Greg Baker, CEO

As CEO, Greg Baker strategically develops AffirmedRx’s mission to drive better health, predictable costs, and a partnership that puts employers in control. Greg has decades of experience in pharmacy as a pharmacist, businessman, and entrepreneur. He leads AffirmedRx in three core areas:

1. Cost Transparency
2. Data Control
3. Patient Health Improvement

He is passionate about creating a clinically focused versus a financially focused Pharmacy Benefit Manager (PBM). At AffirmedRx, Greg leverages his prior experience working as the pharmacy lead for Premise Health, during which time he maintained the highest levels of operational efficiency, clinical excellence, and customer service to provide value within the greater pharmacy healthcare ecosystem. Drawing from this experience, as well as time spent as Pharmacy Supervisor for Walgreens and Senior Pharmacy Consultant for Blue & Co., Greg listens to scores of employers across all industries to customize the highest quality clinical care solutions with the lowest costs for AffirmedRx customers. While in a previous role, Greg led a pharmacy organization that won the 2018 PBMI Award for Innovation and the 2019 APhA Pinnacle Award. He was also the first community pharmacist appointed by the HHS Secretary to the National Advisory Council for the Agency of Healthcare Research and Quality, where he further advanced the role of pharmacy to improve public health outcomes.

Greg Baker lives by the motto, “Patients over Profits,” in order to make AffirmedRx a nimble company in a large industry determined to do what is right for employers and the millions who work for them.

We are committed to making pharmacy benefits easy to understand, straightforward to access, and always in the best interest of employers and the employee lives they impact.

The CEO Views November 19, 2024
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