Working with a B2B focused company that specialized in lead generation services, played a primary factor in Paul Guenther, Corporate Strategy & Development, Knowledge Hub Media’s decision to establish Knowledge Hub Media. With an in-depth knowledge on industry processes such as sales, marketing, and production, combined with his childhood interest in web development and promoting content online, Paul has placed Knowledge Hub Media in a unique position as compared to the other competitors in the market. The company leverages its client’s assets to generate high quality, sales-ready leads for them. Since its inception, the company has only witnessed rapid growth. With different clients using different types of criteria to score leads based on quality and conversions, Knowledge Hub Media focuses primarily on their higher return on investment. This helps the company gain a renewal application with a larger number of campaigns.
Knowledge Hub Media provides B2B demand generation or lead generation services via white paper and content syndication. The company can micro-target campaigns via very specific criteria while micro-targeting its demand generation campaigns and providing leads to its clients that are made up of very specific job titles, company sizes, industries and install bases. Knowledge Hub Media utilizes its customer’s white papers, webcasts, eBooks, and other assets to generate highly qualified sales leads based on the specific software and service-based solutions offered by each of its clients. Each client’s internal salesforce then contacts the leads that Knowledge Hub Media has generated to gauge their interest in the solution that they are offering or selling and get them into the automation platform and sales pipeline, and finally close the deal.
Most campaign fulfilment challenges include difficult niche targeting criteria and reaching lead volume goals by the campaign’s deadline. But Knowledge Hub Media strictly follows the policy of ‘never overpromising and under-delivering’. Thus to avoid such bottlenecks, the company forecasts lead output and delivery as well as anyone available in the industry. With a restricted projection to the clients Knowledge Hub Media, creates a layer of protection that helps ensure smoother operation, enabling them to reach its goal on time.
The vast majority of Knowledge Hub Media’s campaigns are also company targeted via ABM lists or buyer intent lists. Moreover, the company can effectively target every country in the world to engage in lead generation except Japan and can promote each client’s offers in the native language of their choice.
Out of several such specialized lead generation campaigns, the company worked with BANT Campaigns where four qualifying questions are asked to ensure the contact has the authority, the budget, the buying timeframe and the need for the solution being promoted. Knowledge Hub Media also runs SQL/SRL lead campaigns, where the leads indicate that they want to be contacted and receive more information about a client’s solution along with high quality, sales-ready leads. Knowledge Hub Media has recently developed the ability to provide intent data to its clients. This not only helps run standard Account-Based marketing (ABM) campaigns but also aids build customized ABM lists for clients. These lists are made up of companies who are already showing intent to buy their solution. The intent is measured by the types and amounts of content they are consuming on several B2B technology-related topics.
Based right out of the Philadelphia area, Knowledge Hub Media is one of the only company in its proximity to offer such advanced services in lead generation and intangible products. The company is growing every year in terms of workforce and total employees.
