SMS marketing has become a go-to channel for businesses to reach and engage their target audience. But unlike before, text messages only work when you have a strategy behind the campaigns and personalize your outreach. This is where bulk SMS sender platforms come in with AI and automations to enable personalization at scale.
In this post, we’re going to explore the best SMS senders and their features that can help you scale business communication.
Best bulk SMS sender platforms for mass messaging
Businesses have been sending 57.9% more SMS campaigns over the last few years. While there are several solutions available, here are some of the best bulk SMS sender platforms based on our research:
1. Twilio
Twilio is one of the most popular SMS marketing solutions. They offer a robust API-driven SMS platform to help businesses send messages at scale. It enables businesses to send bulk messages globally with a high deliverability rate.
Key features:
- Multichannel support (SMS, WhatsApp, email, and voice)
- AI-powered messaging and chatbot integrations
- Two-way messaging for real-time conversations
- Scalable API with advanced automation
2. Omnisend
Another platform commonly used by online businesses is Omnisend. It offers an all-in-one marketing automation platform that helps integrate SMS, email and push notification campaigns to run consistent campaigns.
Key features:
- Pre-built and customizable automation for SMS marketing
- Message personalization based on customer behavior and preferences
- Integration with Shopify, WooCommerce and BigCommerce
- Analytics and A/B testing for campaign optimization
3. ClickSend
Another bulk SMS sender platform you can use is ClickSend. Its bulk SMS solutions and integrations are best suited for enterprise messaging. The platform can be used for both marketing and transactional messaging.
Key features:
- SMS, MMS, email, and fax capabilities
- Bulk message scheduling and automation
- Real-time message status tracking
- Integration with CRM and e-commerce platforms
4. MessageBird
Although an omnichannel communication platform, MessageBird is a popular choice for sending bulk SMS campaigns. It integrates SMS, WhatsApp, email, and voice solutions into a single platform.
Key features:
- Unified dashboard for multi-channel messaging
- High-speed SMS delivery with routing
- AI-powered customer engagement workflows
- Secure messaging with GDPR and HIPAA compliance
5. TextMagic
Another bulk SMS sender you can use is TextMagic. It is a go-to solution for small and medium-sized businesses that are looking at setting up mass campaigns. The no-code platform further makes it easy to set up campaigns without technical expertise.
Key features:
- Drag and drop campaign builder
- Ready-to-use and customizable SMS templates
- Optimized SMS automation workflows
- CRM integration for SMS personalization
6. Sinch
If you’re looking for an advanced SMS bulk sender, Sinch is another option. It enables setting up automated workflows and AI-driven personalization to send hyper-targeted SMS campaigns.
Key features:
- AI-driven chatbots for customer support
- Two-way SMS with natural language processing
- Cloud-based campaign management
- Advanced analytics for campaign optimization
7. Plivo
If you’re looking for a cost-effective SMS solution, you can use Plivo for bulk SMS campaigns. It’s best known for handling large-scale messaging campaigns that require enterprise-grade security and compliance.
Key features:
- SMS campaign automation
- Global coverage with local compliance
- Customizable API and integrations
- Advanced analytics and reporting on SMS
Conclusion
Bulk SMS marketing is no longer just about sending mass messages. Businesses need to follow consumer compliances and also personalize the outreach for relevancy to see positive results. This is where choosing the right bulk SMS sender comes in and you must set a clear objective before subscribing to a solution.
There are still 61% of businesses that don’t use SMS in their marketing strategy. That’s why we recommend choosing a solution that lets you strategically scale SMS campaigns using automation and AI-powered personalization. Whether you’re a startup, enterprise, or e-commerce brand, this helps ensure that you don’t overstep the use of the channel and are able to build an engaged audience that drives business outcomes.
