Jordana Latozas is the President of Recovery Mobile Clinic, striving to improve patients’ lives and the healthcare industry. She firmly believes that every day brings an opportunity to gain knowledge, and each new skill acquired contributes to developing society.
Committing to the change she wants to see in the community, Jordana made it clear that it is important to deliver high-quality medical services to communities that lack access to healthcare and other basic necessities. These communities deal with challenges like affordability, limited healthcare options, and difficulties with language and culture. Jordana believes that providing great medical care doesn’t just help with health issues, but also helps to reduce poverty and improve the overall well-being of the community.
Jordana Latozas, President of Recovery Mobile Clinic speaks to CEO Views delving into her experiences and viewpoints. Below mentioned is the Q&A.
How was your journey as an entrepreneur to get where you are today?
My journey to entrepreneurship follows the passion to offer quality treatment to people who are struggling. The vision of the Recovery Mobile Clinic focuses around expanding the services beyond our Michigan locations.
The Recovery Mobile Clinic was founded in 2020 because I noticed that patients were missing appointments due to reliable transportation. In the field of addiction medicine, a missed appointment can mean a relapse, an overdose, or even a death.
There has to be a better way! Well, my business partner and my husband sell RVs for a living. We looked into the idea of taking addiction medicine into the mobile model and found that it is not only feasible but successful! So successful in fact, that we are looking to teach other Nurse Practitioners how to expand the Recovery Mobile Clinic into other states and continue the outreach.
According to you, what are the most important attributes of successful leaders today?
I think successful leaders need to inspire. As the Founder of the Recovery Mobile Clinic, I look to not only inspire my team but also the nurse practitioners who will come behind me and take mobile healthcare across the nation.
What do you think has been the biggest hindrance to growth for women entrepreneurs today? What are the biggest challenges you have faced?
I think the biggest hindrance to women entrepreneurs is confidence. Entrepreneurship is scary, it is a risk and it takes everything you have. As a woman, my natural tendency was to play it safe and secure and prioritize my children and my family over my time and career aspirations. I am lucky to have a husband and business partner who helped me to see that my vision was worth the risk and that the family sacrifices would pay off in the end.
What effective strategies have you implemented/initiatives have you taken to achieve success?
I have had to set short-term and long-term goals that encompass each quarter, each year, 5 years, 10 years, and even 25-year plans. Thinking big and setting long-term goals sets the end goals in your mind and help guide the path to short-term accomplishments.
In your opinion, what are the biggest technological impacts on the healthcare sector? How do these technologies assist your industry’s sector worldwide?
While the mobile model is not necessarily seen as a technological impact, I see it as a change in the paradigm of community healthcare. I am calling the medicine we practice, transitional medicine. This means that we offer a bridge service for individuals who are outside of the traditional model of care with a PCP or specialist.
Being an innovator yourself, how do you drive innovation?
I don’t think that innovation ever stops. There is always an aspect of paying attention to things and experiences around us that we can apply to the Recovery Mobile Clinic, making the mission better, improving on current systems, and expanding the outreach.
What trends do you see in the industry in the next decade? What plans do you have for your company?
In 10 years, I see Nurse Practitioners taking charge of a large part of the primary care and community care model. I see the Recovery Mobile Clinic as a way to encourage, model, and engage nurse practitioners in entrepreneurship, ending the stigma of addiction and increasing access to care!
What are your pieces of advice and tips for burgeoning women entrepreneurs and emerging business leaders?
Go for it! Dreams are worth the effort and a mission and vision are what keep the motivation going. Set a long-term goal and say your vision to yourself, and out loud. You can make the difference that you want to see in your field.
Our mission is to provide treatment options for drug and alcohol addiction that have been proven effective in decreasing relapse rates while increasing treatment availability to a population who is largely under-served.
