Video Marketing Strategy in 2021

These days, on-demand content has overpowered every other media, including television.  Surveys have shown that out of 10, 6 people prefer watching online videos to television. The main reason for this change is because videos offer a more personalized viewing experience. That said, as a brand, you can leverage this new trend with these few simple steps.

1. Build a Customer Niche:

Start by envisioning who your ideal customer is. This can include age, lifestyle, gender, ethnicity, and so on. This will help you chalk out what kind of customers you want to target. Once you have a clear picture in your head, it is much easier for you to develop a video marketing strategy for your product. Starting from the script to the edit, laying out the tone of your product that relates to your target audience becomes a lot simpler.

2. Portray Your Brand Image:

Another consideration that can help you plan a successful video marketing strategy is conveying your brand image. Research shows that more than 60% of buyers only purchase a product after watching the brand’s video. This means, just by maintaining consistency, you can build customer loyalty for your brand.

The best way to do this is by incorporating brand colors, taglines, and logos in your videos. Cross-promotion also helps, as it allows your customers to be up to date with all brand changes and introductions.

3. Set A Video Content Schedule:

Similar to the last point, consistency is the key to making a successful video marketing campaign. Thus, keeping a strict schedule for posting videos can help you make the most out of any campaign.

You should also keep in mind that creating a video is more time-consuming than writing a blog post or editing a picture. Not only do you have to write a script, get actors, and shoot the video, but you also choose a capable Video Editor, fix colors, and add music and transitions.

Therefore, pre-planning the next steps can help you be ahead of the game and make ideal use of your resources. However, remember to keep a realistic timeline since rushing a project will only worsen its quality. To sum up, being regular with your posts will help build brand familiarity.

4. Plan a Budget:

The most common mistake that budding entrepreneurs make is creating a budget before even planning out what the video is. Denoting a budget should only be a concern once you have an overall idea of how you want to market your video. This will further allow you to experiment with newer and more accessible platforms and also consider any changes that might come along the way.

For instance, a video made for a predominately middle-class audience will enjoy being an industry influencer, while you can attract more teenagers with better aesthetics and more colors.

5. Diversify Your Content:

The online video content industry has grown ten-fold in the last few years, which has led to several companies introducing their promotional videos in the market. While product demonstrations and webinar videos are a few of the most popular choices, sticking to the norm can deter you from impacting the viewer. You should try and diversify your content with how-to videos, interview videos, or even behind-the-scenes videos. This will help attract a wide variety of potential customers to your brand.

6. Make a Plan:

Once you have a basic strategy setup, it is time to plan the execution process into smaller and more detailed tasks. These tasks usually range from writing scripts, recording videos, arranging production sets, editing and publishing the video.

Making a detailed list of these activities along with a stipulated deadline will allow you to be on time and ensure each task is completed with full efficiency. One important thing to remember is to decide the publication medium before you start recording the video. This will help you avoid any delays after the video has been completed.

7. Engage Viewers:

This is a very important consideration to keep in mind as it helps you build brand awareness and ensure that you get more viewers with time. Engaging viewers is a rather vast process with several subparts. For one, you need to make sure that your video is easily searchable if a viewer wants to re-watch it.

Apart from that, all of it depends on the post-product part of making the video. Use more cuts, trims your video to be crisp, along with several transitions and relevant sound editing. The video should be aesthetically pleasing and should portray your company in a good light.

8. Optimize the Video:

There are several video-sharing platforms available in the market today, the most popular ones being YouTube, Twitter, and Facebook. While each of these websites has different algorithms that you can utilize, certain common ways will ensure better reach for your video content. Ensure to add relevant and popular keywords and a detailed description with CTA.

9. Test the Metrics:

Once you have done everything you can do to ensure that your video is accessible and has a good reach, you now need to wait and see how it is doing in the industry. Several measurable metrics can tell you how your video is performing, how much return on investment you are getting, and if you need to change something. Depending on that, you can ensure that you take your company’s reputation to the next level.

10. Analyze the Competition

With the 9 points mentioned above, you have done everything you can from your side to make your video marketing campaign a success. After that, you will need to assess the kind of content your rival companies are producing. This will give you a better idea of what is in trend and what you need to do to better your efforts.


So, these are some proven methods that can help uplift your video marketing campaign. Start implementing them if you haven’t already and let your brand reach the sky!

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