Disruptive times demand a new approach to business strategy. The shifting global business land-scape post pandemic created the catalyst for a transition, both in terms of strategy and infrastructure of brands. For growing busi- nesses, brands seek innovation as an essential growth engine. But to step ahead of the disruptive curve, brands need to innovate dierently. Future of brand innovation calls for meticulous strategies to help them cut the complexities of business and thwart market competition by bringing in a tangible change to customer experience.

The current edition of The CEO Views brings to you the companies highly recognized for their innovation excellence. The highlighted companies have not only disrupted the tech field but have also proven themselves as the epitome of innovation ushering young entrepreneurs and organizations in their journey of innovation excellence. Therefore, the listed companies will provide an opportunity for others to explore the realms of undiscovered competencies.