Gamification is a great technique to boost the engagement of website visitors with its content. The result is increased conversion and enhanced website ranking in search results. If users spend muchtime on your website, search engines perceive them as valuable to other Internet users. But how to engage a visitor in a game-like interaction? The best solution is to use pop-ups with interactive elements. This way, you instantly capture the visitor’s attention and invite them to take a certain action.
What Makes Gamified Pop-ups Attractive
Most pop-ups used by websites are static. They communicate certain information, promote a new product, offer services, etc. And even if they ask to subscribe to a newsletter, there is nothing unusual in this action.
Gamification is fundamentally different since it offers to win some kind of prize. This can be a free subscription for a certain period, product samples, a promotional coupon, etc. Thus, the main mechanism for engaging visitors is the promise of a reward. Of course, this does not mean you have to give a gift to every user who plays this game. The conditions for receiving prizes should be such that the user makes some purchases. Only in this case will you get economic benefits from gamification.
Tasks You Can Solve with Interactive Pop-Ups
With little investment in prizes, you can achieve significant success in increasing conversion and sales:
- A mandatory condition for receiving a prize should be entering an email or phone number. This way, you will take your lead generation to a new level because users willingly enter their email to receive a gift.
- You emotionally engage website visitors. After spinning the roulette on a pop-up or playing with a scratch card, the user experiences positive emotions and anticipates a gift. This means your brand will be associated with a positive emotion.
- If you make a small purchase on the website the condition for receiving a prize, the probability of getting a new consumer increases. If you offer a discount as a prize, the visitor will make a purchase to receive it. Thus, you solve the conversion problem and move on to consumer retention tools.
How to Create Gamified Pop-ups
To create interactive pop-ups without the help of developers, use innovative online generators. These are special web applications that allow you to design pop-ups without coding skills. The user enters their content into ready-made templates and defines their settings.
The best option for creating such innovative widgets is a Claspo popup generator. The service offers more than 700 templates, including gamified popups. Claspo even provides a free tariff plan for one website. Using this offer, you can experiment with the integration of interactive marketing tools into your platform.
Effectiveness of Gamified Popups
Interactive pop-ups have become the leading trend in conversion marketing in 2024. Their popularity is only growing and spreading because users willingly respond to the offer to play. To gain a competitive advantage, many e-commerce websites integrate this marketing tool. According to experts, the use of interactive pop-ups increases conversion by two times. Such indicators are worth trying to attract your target audience to perform certain actions.
Summing up
Interactive pop-ups are a universal marketing tool because people love games and prizes regardless of age, profession or social status. Therefore, by integrating gamified pop-ups, you will attract your entire target audience. You will be able to create emotional contact with website visitors, which is one of the main factors of conversion. The game allows you to significantly speed up the conversion since you can include time restrictions in the conditions for receiving the prize. With such interactive pop-ups, you will significantly win in comparison with competitors who have not integrated them.
